Other News

Billboard Insider Classifieds October 16, 2021

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

In Memoriam – Rick Rendon

Insider learned this week that Juggernaut Billboards partner, Rick Rendon passed away suddenly on September 20th. Rick began his career in OOH in 1982 and had a successful career in both the U.S. and Latin America. Max Drachman od Drachman M&A Co. knew Rick well and we reprint his LinkedIn […]

Out of Home and Political Speech

Some examples over the past month of the use of out of home as political speech. A republican group is trolling Donald Trump on digital billboards. Another group is running digital ads on the IBOUSA network critical of President Joe Biden. A citizens group is running this message on a […]

DoorDash and Intersection Announce LA Bike Share Ad Program

Los Angeles, CA – October 14, 2021 – DoorDash (NYSE: DASH), the nation’s leading last-mile logistics platform, announced that it has launched an exclusive advertising campaign on the Los Angeles County Metropolitan Transportation Authority’s (Metro) Bike Share system. Unveiled today, the first-of-its-kind advertising campaign on Metro Bike Share, brought to […]

Spark44 and MediaCom Win Ocean Outdoor Prizes

Spark44 and MediaCom have secured the top prizes in Ocean Outdoor’s annual digital creative competition for bold out of home concepts created for Land Rover and the charity Rays of Sunshine. This year’s winners were chosen by a panel of 19 expert judges drawn from the outdoor and advertising industry. […]

Company of the Day: Burkhart Outdoor

Company:  Burkhart Advertising Markets: Indiana, Illinois Headquarters: 1335 Mishawaka Avenue, South Bend, IN  46615 Phone: 574-233-2101 If you’re driving through a small town in Indiana chances are you’ll see a good looking Burkhart steel monopole bracketing each end of town and another Burkhart monopole strategically placed in the middle of town.  Burkhart was started […]

Protecting your OOH company from employee fraud

Employee fraud can happen to anyone.  Earlier this week a Watchfire Signs employee was convicted of defrauding Watchfire Signs out of $330,000 in 2019.  In 2017 Clear Channel Outdoor took a $10 million charge for accounting fraud in the company’s Chinese subsidiary.  Here are some ways employees can steal from […]

The Value Potential: Rethinking OOH Digital

  By Alberto Scirocco, Founder and Creative Director, leftchannel While talking with a friend in the digital signage industry recently, we joked that people will put a screen anywhere if they believe it’s an opportunity to advertise to a captive audience. Sides of buildings, sides of buses, at the gas […]

Yahoo Helps Advertisers Execute Digital OOH

New York, NY – October 14, 2021 – Yahoo today announced In-Flight Sales Analysis (ISA) for digital out-of-home (DOOH), allowing advertisers to tie online and offline sales with DOOH ad exposures, as well as measure and optimize for near real-time campaign performance. The solution is enabled by integrations with leading and […]

Company of the Day – Burelz Billboards

Company:  Burelz Billboards Markets: Memphis & Nashville, TN Headquarters:   5587 Murray Avenue Suite 104, Memphis TN 38119 Phone: 901.289.5951 Email: dburing@aol.com Burelz Billboards is based in Memphis with many centrally located boards in Tennessee, Alabama, and Mississippi with different choices, such as stagnant, tri-vision, and digital. David Buring started his […]