Other News

National Cinema Partners With Trooh to Reach College Students

CENTENNIAL, Colo. & Toronto — ( June 29, 2021) — National CineMedia (NCM), the largest cinema advertising network in the U.S., and Trooh (formerly Rouge Media), a leading U.S. media company connecting brands with millions of consumers on their daily journey out-of-home, are going back to school with a new […]

Video Everywhere Summit In Person October 12, 2021

NEW YORK, June 29, DPAA, the global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, today announced plans for its in-person and fully live Video Everywhere Summit on October 12 at Chelsea Piers on the Hudson River in New York City. To […]

Company of the Day: AdTrans

Company:  AdTrans Markets: Nationwide Address:  Parrish, FL Email:  cahill@adtransinc.com Phone:  941-266-2290 Adtrans is a family owned nationwide mobile billboard company. Established in 1985 and still currently operating a fleet of both Vinyl and LED Mobile Billboards. How did AdTrans get into the out of home business? Adtrans started in 1985 […]

Gephart On Selling OOH Versus Direct Mail

Direct mail has two distinct categories: An advertisers’ current customer base/list “Prospecting” direct mail; targeting people that don’t have a nexus with the advertiser. This column will cover selling against “prospecting “direct mail. Based on ad results, this should be the very easiest to sell against.  The average response rate […]

Supreme Court Takes the Austin Billboard Case

The US Supreme Court has accepted jurisdiction over a billboard case (Austin, TX v. Reagan National Advertising et al.). On June 28, the high court granted an appeal by the City of Austin to review a legal challenge to its sign ordinance. In 2017, Reagan National Advertising challenged Austin’s sign code […]

Billboards are Part of Billy Graham’s Multi-Media Story

By Gale Domokos Bonnell, Director of Business Development at Adams Outdoor Advertising, Charlotte, NC (On June 24-26, 2005, evangelist Billy Graham held his “last crusade” at Flushing Meadows Corona Park, speaking to approximately 242,000 people. Today, from Graham’s birthplace Charlotte, NC, Gale Bonnell of Adams Outdoor Advertising looks back at the […]

OUTFRONT Partners With Farmlink To Fight Hunger

NEW YORK, NY – June 28, 2021 – OUTFRONT Media Inc. (NYSE:OUT) is pleased to announce a partnership with The Farmlink Project, whose organization’s mission is to eliminate food insecurity. Formed at the start of the pandemic in 2020, the organization connects unused produce from farms to food banks across […]

Company of the Day – Advanced Outdoor Associates

Company: Advanced Outdoor Associates Headquarters: Conway, Arkansas Market: Arkansas Telephone: 501.269.9801 Email: mlinn.aoa@gmail.com Advanced Outdoor Associates was formed April 2010 in Conway, Arkansas.  They partner with the most professional outdoor advertising companies in the Arkansas market that needed help leasing outdoor spaces   [wpforms id=”9787″] Paid Advertisement

Southern Billboards Sells Southeast US Assets

Southern Billboards has sold it’s out of home assets in the Southeast US.  Insider talked to out of home investment banker Gabe Oliverio who represented Southern about the transaction. Did Southern Billboards sell all or a portion of their assets? Southern sold all of their owned assets in the southeast. […]