The Ohio Supreme Court heard oral arguments June 16 in the constitutional challenge to Cincinnati’s billboard tax. A decision will be issued later. Counsel for plaintiffs Norton Outdoor and Lamar argued that it’s unfair and unconstitutional for a municipality to single out a form of speech for targeted taxation that […]
Other News
The IBO Speedway Brings Independents Revenue
Billboard Insider caught up with Becky Smith, IBOUSA Enterprise Manager, also known as Chris Cowlbeck’s left-hand lady, and asked her about the IBO Speedway. Becky oversees the collection, cleansing and homogenizing of IBO Associates inventory, similar to the real estate MLS system. What is the IBO Speedway? The IBO Speedway […]
OUTFRONT Opens New Detroit office
Detroit, Michigan – [June 16, 2021] – On Monday, Detroit Mayor Mike Duggan visited OUTFRONT Media’s new downtown office space, which is part of the timeless renovation of the historic Colony Club of Detroit, done in partnership with Detroit’s iconic Forbes family. Originally started under the name Walker & Co., […]
Displayforce Joins DPAA
NEW YORK, June 15, DPAA, the global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, today announced that Displayforce, the provider of personalized marketing and analytics driving retail and programmatic DOOH revenue, has joined the association. Displayforce has a mission to help […]
Company of the Day – Admiral Outdoor Advertising
Company: Admiral Outdoor Advertising, LLC Market: Duplin County, North Carolina. Headquarters: 5752 S. US Highway 117, PO Box 160, Wallace, NC 28466 Phone: 910-285-1047 Email: Info@admiraloutdoor.com Admiral Outdoor operates a billboard plant in Duplin County in eastern North Carolina. The company was started in 2006 when owner Pete Murphy was in […]
John James on his proudest OOH sale and what your website needs to effectively market your signs
Today’s podcast guest is John James, the founder of SignBird. Today John talks about selling billboards for Lamar, his proudest out of home sale and what your website needs to effectively market your signs. On getting into out of home My first job out of college – I was working […]
Magna Projects 10% US OOH Growth in 2021
Magna Global released the June 2021 Magna global advertising forecast. US ad revenues will grow 15% during 2021. Cinema ads will grow 135% after crashing in 2020. Digital and online ads will grow 24% in 2021 followed by out of home at 10%. You wouldn’t want to be in the […]
Questions from Readers
Readers have asked Billboard Insider some questions. We thought we’d crowd source the answers. What’s a good source for 40′ long treated wood posts for billboards? What should you pay when you outsource vinyl installation? Per sign fixed price? An hourly install rate to the crew? Are travel expenses extra? […]
Company of the Day: Ad Tracer Media
Company: Ad Tracer Media Markets: California, Florida, Georgia, Kansas, Nevada, North Carolina, Pennsylvania, Virginia Headquarters: Los Angeles, California. Phone: 1-800-567-3213 Ad Tracer Media operates a fleet of mobile billboards mounted on trucks. Larry Groves is the company’s President. [wpforms id=”9787″] Paid Advertisement
A Good Ride Sheet
What’s in a good ride sheet? Good sign pictures. Nice to have a closeup view and an expanded view. A map showing the sign’s location. Impressions data or traffic data. Illumination information. Address and latitude/longitude so that a client can easily look the sign up using google maps. Contact info […]