Age Advertising President Andy Goodman tells Billboard Insider that the pending sign code proposal in Los Angeles includes more digital billboards, lighting restrictions and increased penalties for violations. A proposal is in front of the city council Back in 2001 the city of LA put a billboard moratorium in place. […]
Insider has heard from a number of print suppliers that they are facing some serious headwinds. Multiple factors are involved which are leading to higher printing costs. As demand is returning to pre-COVID levels, the world is experiencing tight supply as companies downshifted during the pandemic and depleted inventories. Near-record […]
Company: AdVision Outdoor Headquarters: 1120 N. Anita Avenue, Tucson, AZ 85705 Market: Tucson, AZ Phone: 520-292-6200 AdVision has an inventory of over 1,500 backlit outdoor advertising displays and AdBenches in the Tucson metro area, including Marana, South Tucson, the Catalina Foothills and NW side in Pima County. AdVision is a member of both […]
Here’s Billboard Insider’s 2021 list of 430 US out of home companies ranked by bulletin and poster faces. Four comments: This is roadside only. Bulletins and posters. We left transit, airport, street furniture and place-based companies off the list. A face is a face is a face. A bulletin, a […]
The Supreme Court granted on June 28, 2021 the petition for writ of certiorari in Reagan National and Lamar Outdoor vs City of Austin, so that the High Court will now entertain the merits of the First Amendment dispute over Austin’s allegedly content-based sign code and regulation of digital signs. […]
WASHINGTON D.C. (June 29, 2021) – Back to school means back to normal, and 53 percent of Americans say out of home (OOH) advertising is playing a role in restoring their confidence as they prepare for the next school year. Delving into demographics shows even higher numbers among 25-34 year-olds […]
CENTENNIAL, Colo. & Toronto — ( June 29, 2021) — National CineMedia (NCM), the largest cinema advertising network in the U.S., and Trooh (formerly Rouge Media), a leading U.S. media company connecting brands with millions of consumers on their daily journey out-of-home, are going back to school with a new […]
NEW YORK, June 29, DPAA, the global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, today announced plans for its in-person and fully live Video Everywhere Summit on October 12 at Chelsea Piers on the Hudson River in New York City. To […]
Company: AdTrans Markets: Nationwide Address: Parrish, FL Email: cahill@adtransinc.com Phone: 941-266-2290 Adtrans is a family owned nationwide mobile billboard company. Established in 1985 and still currently operating a fleet of both Vinyl and LED Mobile Billboards. How did AdTrans get into the out of home business? Adtrans started in 1985 […]
Direct mail has two distinct categories: An advertisers’ current customer base/list “Prospecting” direct mail; targeting people that don’t have a nexus with the advertiser. This column will cover selling against “prospecting “direct mail. Based on ad results, this should be the very easiest to sell against. The average response rate […]
