Ocean Outdoor, a leading operator of premium Digital Out-of-Home (“DOOH”) advertising in the United Kingdom, the Netherlands, the Nordics and Germany, is rolling out a 3D technique across its large format full motion portfolio as advertisers leverage existing and new technologies to deliver spectacular audience experiences. DeepScreen™ uses a technique called ‘anamorphosis’ or […]
Other News
Company of the Day – Atomic Outdoor Media
Company: Atomic Outdoor Media Headquarters: 14252 Culver Drive,Suite A 287, Irvine, CA 92604 Markets: California, Oklahoma and Tennessee Phone: 877-923-2668 Atomic Outdoor Media offers low cost affordable Outdoor Advertising– including Bus Bench Ads in Los Angeles, Orange County, Oakland, Sacramento, San Diego, Tulsa, OK and Nashville, TN and Nationwide TruckSide […]
The Wisdom of John Arnold on Hiring, Permits and Easements
Arnold Outdoor founder John Arnold has learned a lot in a 21 year career in the out of home business. Last week he talked about the best time to make a sales call. Today he talks about his hiring philosophy and some tips on permits and easements. On hiring older […]
Brian Kline On Efficient Static Billboard Lights
Billboard Insider talked with Reliable Electric General Manager Brian Kline to get an update on high efficiency billboard lights. How did Covid impact Reliable? Thanks for asking Dave. We have been fortunate at Reliable. Early on, Covid slowed down the progress of quite a few conversion projects. As time passed, […]
The Big 3 Are Investing Again
Lamar, OUTFRONT and Clear Channel have accellerated investment plans after tightening the belt during Covid. OUTFRONT’s Matt Siegel said this about capital spending on last Friday’s earning call: We added 47 new digital boards this quarter and 77 year to date…You’ll probably see an increased pace of capex in the […]
OUTFRONT Uses Billboards to Congratulate Minnesota Olympians
OUTFRONT Media is running congratulations to Gable Steveson (Olympic Gold medal winner in Wrestling) and Sunisa Lee (Olympic Gold, Silver, and Bronze winner in Gymnastics) on Minneapolis area digital billboards. [wpforms id=”9787″] Paid Advertisement
Company of the Day: Avery Outdoor
Company: Avery Outdoor Advertising Markets: Iowa, Minnesota, Nebraska, South Dakota Address: 2420 Correctionville Rd, Sioux City, Iowa Phone: 712-252-2480 Avery Brothers Sign Company was founded in the 1930’s in Sioux City, Iowa. The company started in custom signs and expanded to billboards in 1948. Milt Avery oversees their Out of Home advertising business. […]
Billboard Insider Classifieds August 7, 2021
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
Lamar Revenue Up 28% During 2nd Quarter 21
Lamar’s revenue grew 28% during the second quarter of 2021. Here are the results from the Lamar’s 2Q 21 earnings release together with a selection of Sean Reilly’s comments during the conference call. Revenues grew 28% to $445 million. Lamar CEO Sean Reilly expects Lamar’s total 2021 billboard revenue to […]
Outfront Revenues Up 53% in 2Q 21
Outfront organic revenues grew 53% in the second quarter of 2021. Here are the results from the OUTFRONT 2Q 21 earning release, Outfront 2Q 21 earnings deck and conference call. Revenue grew by 53% to $341 million in the second quarter of 2021. Local revenues increased 51%. More encouragingly national […]