WASHINGTON D.C. (September 28, 2021) — The Out of Home Advertising Association of America (OAAA), the national trade association for the entire out of home (OOH) and DOOH media ecosystem, today released its “Creative Best Practices Guide,” providing a model for maximizing the impact of brand messages. OOH encompasses many […]
The Media Ratings (“MRC”) council hopes to issue draft OOH measurement standards in the first quarter of 2022. That was the key takeaway from MRC CEO George Ivie’s talk at last week’s IBOUSA show. Here are some excerpts: We’ve been around for 55 years. Non-profit located in New York. 7 […]
AMSTERDAM, Sept. 28, 2021 /PRNewswire/ — Billups, the largest privately held out-of-home technology and managed services company in the U.S., has announced the company’s first hire in Europe with the official appointment of Andrew Brunton as Regional Director, EMEA. Based in Amsterdam, Andrew will be responsible for introducing and developing Billups capabilities in the European marketplace through innovative […]
Company: Book Your Billboard Markets: South Dakota Address: 2004 N Westport Ave, Sioux Falls, South Dakota 57107 Email: doug@bookyourbillboard.com Phone: 605-799-6977 Book Your Billboard operates 19 billboard structures in South Dakota. The company uses Daktronics digital billboards. The company was the subject of a Sioux Falls Business article in 2019 […]
Billboard Insider prepared this table after reviewing OSHA inspections data involving out of home companies for the 2019-2021. Year 2019 2020 9 mos 2021 Inspections 24 20 12 Violations 21 16 7 Initial Fines $60,693 $25,049 $12,755 Current Fines $43,620 $18,108 $10,891 An inspection can happen to you. These out […]
Here are some excerpts of a talk by Fotofetch Co-Founder Gary Bamesberger at the IBOUSA show last week. I’m taking photos today in northern California, Boston, Florida and Texas. You’re in the visual media business, so are we; getting any photo, anywhere, anytime is our directive. You’re telling your customer’s story on a board. […]
Los Angeles, CA September 28, 2021 – Accretive Media (www.accretiveads.com), a leader in out-of-home data and technology, today announced the launch of Accretive Outcomes™, a new solution that delivers highly effective and efficient measurement and attribution for the out-of-home advertising channel. “We believe that access to accurate and reliable measurement […]
NEW YORK, NY – September 27, 2021 – OUTFRONT Media Inc. (NYSE:OUT) announces its call for entries for its third annual artist-based out of home contest, OUTFRAME. Artwork by Dinesh Boaz, 2020 OUTFRAME Winner, Co-Founder & Creative Director at Direct Agents. Creatives in all areas of business and industries are […]
Company: Broadway Outdoor Headquarters: 50 West Broadway, Suite 200, Salt Lake City, UT 84101 Market: Utah County, UT Phone: (801) 406-1984 Broadway Outdoor is part of the Broadway Media Group, headquartered in Salt Lake City, Utah. Originally founded as Simmons Media in 1977, Broadway Media specializes in radio broadcasting, with […]
Here are my thoughts for maximizing collections during a recession or a disrupted market (e.g. covid). If, as a sales rep, you are subject to a commission/compensation charge-back for uncollectible accounts, take full responsibility for the process/outcome. Companies provide business office support for collections but when your compensation at stake […]
