You might recognize this store in the picture above. In fact, Macy’s flagship store on 34th street in Manhattan may be one of the most recognizable department stores in the world. Part of the reason is because of the 2,200 square foot billboard, built in 1963, on a building adjacent […]
Other News
City of Austin v. Reagan Advertising – A Flurry of Briefs This Week
With the US Supreme Court scheduled to hear oral arguments November 10 in the billboard case from Austin, TX (City of Austin v. Reagan National Advertising), There was a flurry of activity this week as multiple groups filed briefs with the court. The issue: Reagan and Lamar Advertising sued Austin […]
Delivering Jobs PSA Campaign
September 28, 2021 – Delivering Jobs, an inclusion campaign dedicated to creating pathways to one million employment and leadership opportunities for people with autism, intellectual and/or developmental differences by 2025, is launching a nationwide digital public service billboard campaign in October to coincide with National Disability Employment Awareness Month. The […]
Company of the Day: Borges Outdoor
Company: Borges Media Markets: Texas Address: PO Box 1201 Stephenville, TX. 76401 Phone: 254-431-2888 Borges Media operates a billboard plant with 4 digital faces and 2 static faces in Stephenville, Texas. The company was formed in 2019 and is owned by Joseph Borges who also owns a real estate firm. […]
More Money, More Money
Boston Omaha, the parent company of Link Media, announced yesterday in an 8-K filing with the SEC that they had entered into an at-the-market equity offering program, pursuant to a Sales Agreement with Wells Fargo Securities, LLC to raise up to $100 Million in a new equity offering. Boston Omaha […]
Chris Rothfelder on How to Save Money When Documenting a Deal
By Chris Rothfelder, Rothfelder Falick At last week’s IBOUSA out of home mergers and acquisitions panel someone asked, “Why should independent operators hire a broker?” Without missing a beat out of home broker Max Drachman of Drachman and Co said, “Because we’ll make you more money!” So why should an […]
Volta Secures Two New Patents for EV Charging Station Innovations
Patents Expand the Protection of Volta’s Unique Station Displays and Targeted Advertising SAN FRANCISCO, September 29, 2021 – Volta Inc. (“Volta”), an industry leader in commerce-centric electric vehicle (“EV”) charging networks, today announced the issuance of two utility patents to Volta Charging by the U.S. Patent and Trademark Office; U.S. Patent […]
Company of the Day – Brogan Outdoor
Company: Brogan Outdoor Markets: Northern Indiana Headquarters: 106 Depot St, Larwill, IN 46764 Phone: 260-327-3257 Email: sales@broganoutdoor.com Brogan Outdoor was formed in 1984 by Don Brogan after 20 years in the outdoor business, primarily with 3M. In 1988 Dan Brogan joined his father and today Dan runs the company. The company […]
Gephart on Handling a Renewal on a Past Due Account
By Kevin Gephart My post on Handling Handling Collections During a Disrupted Market generated this question from a reader. I have a client that has had a perm’d billboard for a while. Because this past year was especially rough they have fallen behind in payments and their annual contract is […]
A Use For Old Vinyls
FEMA and the IBOUSA are collaborating on a program to repurpose billboard vinyls. Here are the details. Who are the participants? IBOUSA Federal Emergency Management Association (FEMA) National Voluntary Organizations Active in Disaster (NVOAD) American Logistics Aid Network (ALANaid) Everyshelter Billboard companies. What do I do with my vinyl? Why […]