Other News

OAAA Adds EVP – Commercial Marketing and Chief Creative Office

Key Hires Demonstrate Commitment to Advocating for OOH as a Transformative Media Asset for Reaching Consumers WASHINGTON D.C. (December 8, 2021) – The Out of Home Advertising Association of America (OAAA), announced today that digital ad industry veteran Laura Colona has been appointed as Executive Vice President, Commercial Marketing Officer, […]

Ashley Amoroso on building structures to withstand storms and priorities for next year.

On Tuesday Ashley Amoroso talked about Coastal Outdoor’s rebrand and website redesign.  Today she talks about designing structures to withstand storms and priorities for next year. How do you design signs differently in the storm prone South Carolina market? Any new structures built along our coastline are designed to withstand […]

Talon and Havas Launch Real Estate Campaign in Times Square

Talon America and Havas Media Group today unveiled a novel, strategic, out-of-home (OOH) campaign for The National Association of REALTORS® (NAR) in Times Square, New York. NAR’s OOH campaign showcases its 2021 Good Neighbor Award winners, recognizing REALTORS®, members of the National Association of REALTORS®, who have made an extraordinary impact […]

Company of the Day – Crossroads Outdoor

Company:  Crossroads Digital Outdoor Headquarters: 200 N. Washington Sq, Suite 400 Lansing, MI 48933 Market:  Michigan Phone: (517) 749-2425 Email: info@crossroadsoutdoor.com Crossroads Outdoor, also known as Crossroads Digital Outdoor, L.L.C. is a Michigan, family-run billboard advertising company. Their focus remains on serving clients advertising needs with the help of digital billboard […]

Lamar Advertising Acquires Colossal Media

Baton Rouge, LA – December 7, 2021 – Lamar Advertising Company (Nasdaq: LAMR), an owner and operator of outdoor advertising and logo sign displays, announced today that it has acquired Colossal Media, the leading operator of hand-painted walls and murals. Colossal currently operates 81 large-format, hand-painted wall displays in New […]

Collin Huber on what to ask when you buy or replace a digital billboard

Today’s podcast guest is Collin Huber, Out of Home Advertising Market Manager for Daktronics.  Collin talks about what to ask when you buy or replace a digital billboard and why mils matter. Here are the highlights What are some questions digital billboard buyers overlook? From a product perspective it’s important […]

Kristy Vivian Joins Intermx

Intermx, a leading location data and platform provider, announced today that Kristy Vivian will join its team as Business Development Director. Intermx is a dominant provider of location and human mobility intelligence solutions for the out-of-home advertising industry (OOH) in the United States. Their client profiles also include travel and […]

Sorel Taps Adgile for Relaunch

It has been a 500 years journey, but Jackie Summers and his high-powered marketing team, backed by spirits Industry influencer Fawn Weaver of Uncle Nearest Whisky fame, are pleased to announce the re-launch of Sorel. Sorel is a cool crisp liqueur based on the Caribbean hibiscus plant. Beautiful in color, […]

Firefly and RapportWW Execute OOH Campaign for Ghostbusters Afterlife

New York, NY; Los Angeles, CA – Halloween weekend of this year, spectators, pedestrians and audiences at popular hot spots in New York City and Los Angeles were treated to sightings of the Ecto-1, iconic car from the Ghostbusters, in an epic digital-out-of-home campaign on wheels from Firefly, RapportWW, and […]

Company of the Day: Daily Billboards

Company: Daily Billboards Markets: Florida Headquarters: 215 Osceola St Jacksonville, FL  32204 Phone: 904-281-0000 Daily Billboards operates a plant with thirty-two  14 by 48 billboard faces which can be changed every day in Jacksonville and two mobile billboards.  The changeable billboards are not digital but 4 lines of text and 28 […]