Other News

Clorox Wins Media Plan of the Year Award

WASHINGTON D.C. (December 9, 2021) – The Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire out of home (OOH) advertising industry, today announced the winners of its Annual OOH Media Plan of the Year Awards. This year’s OOH Media Plan of the Year […]

Geopath Adds 6 Board Members and Makes Lieberman Chairperson

New York, NY (December 9, 2021) – Geopath, a not-for-profit organization that provides the industry-standard audience metrics for Out of Home (OOH) advertising, today announced the election of Michael Lieberman, CEO, US at Kinetic as Chairperson of the Geopath Board of Directors. As Chairperson, Lieberman will support the efforts underway […]

Company of the Day: Daisy Outdoor Advertising

Company: Daisy Outdoor Advertising Markets:  South Carolina (Greenville, Spartanburg, Anderson) Address: PO Box 882, Gaffney, South Carolina. 29342 Email:  contact@daisyoutdoor.com Phone: 864-777-4467 Daisy Outdoor Advertising Co operates an out of home plant with 199 faces in 8 counties in upstate South Carolina.  The company is an IBO Market Club affiliate. […]

A Major Change To Lease Accounting – What are My Options?

If you were to look at the Lamar Advertising 2020 Annual Report, the balance sheet lists a long term asset titled “Operating lease right of use assets” in the amount of $1.22 Billion.  On the other side of the balance sheet there is a related liability, in the same amount, […]

OAAA Adds EVP – Commercial Marketing and Chief Creative Office

Key Hires Demonstrate Commitment to Advocating for OOH as a Transformative Media Asset for Reaching Consumers WASHINGTON D.C. (December 8, 2021) – The Out of Home Advertising Association of America (OAAA), announced today that digital ad industry veteran Laura Colona has been appointed as Executive Vice President, Commercial Marketing Officer, […]

Ashley Amoroso on building structures to withstand storms and priorities for next year.

On Tuesday Ashley Amoroso talked about Coastal Outdoor’s rebrand and website redesign.  Today she talks about designing structures to withstand storms and priorities for next year. How do you design signs differently in the storm prone South Carolina market? Any new structures built along our coastline are designed to withstand […]

Talon and Havas Launch Real Estate Campaign in Times Square

Talon America and Havas Media Group today unveiled a novel, strategic, out-of-home (OOH) campaign for The National Association of REALTORS® (NAR) in Times Square, New York. NAR’s OOH campaign showcases its 2021 Good Neighbor Award winners, recognizing REALTORS®, members of the National Association of REALTORS®, who have made an extraordinary impact […]

Company of the Day – Crossroads Outdoor

Company:  Crossroads Digital Outdoor Headquarters: 200 N. Washington Sq, Suite 400 Lansing, MI 48933 Market:  Michigan Phone: (517) 749-2425 Email: info@crossroadsoutdoor.com Crossroads Outdoor, also known as Crossroads Digital Outdoor, L.L.C. is a Michigan, family-run billboard advertising company. Their focus remains on serving clients advertising needs with the help of digital billboard […]

Lamar Advertising Acquires Colossal Media

Baton Rouge, LA – December 7, 2021 – Lamar Advertising Company (Nasdaq: LAMR), an owner and operator of outdoor advertising and logo sign displays, announced today that it has acquired Colossal Media, the leading operator of hand-painted walls and murals. Colossal currently operates 81 large-format, hand-painted wall displays in New […]

Collin Huber on what to ask when you buy or replace a digital billboard

Today’s podcast guest is Collin Huber, Out of Home Advertising Market Manager for Daktronics.  Collin talks about what to ask when you buy or replace a digital billboard and why mils matter. Here are the highlights What are some questions digital billboard buyers overlook? From a product perspective it’s important […]