ArtPop works with billboard companies to put art on vacant billboards. Billboard insider talked with the company’s Founder and Executive Director Wendy Hickey to find out what’s new. What did ArtPop accomplish in 2021 ArtPop Street Gallery is now exclusively operating in the Greater 13 county Charlotte North and South […]
Other News
Company of the Day – Douglas Outdoor Media
Company: Douglas Outdoor Media Market: Knoxville, TN Headquarters: 212 South Peters Road, Suite 204, Knoxville, TN 37923 hone: 865-588-3027 Email: carlotta@douglasoutdoor.com Douglas Outdoor Media is a Tennessee based OOH company providing both static, digital and tri-vision boards, in Knoxville, Pigeon Forge and Sevierville, TN. They own and operate 37 faces. […]
Paul Wright Says Post Pandemic Values Will Exceed Pre-Pandemic Values
On today’s podcast billboard valuation expert Paul Wright from SignValue gives his opinion of the big three and says that post pandemic values will be higher than pre-pandemic values. Here are the highlights. On Lamar Advertising Well, Lamar, like the other public companies had a great third quarter compared to […]
Melody Roberts Gives a Vandalized Billboard a Second Chance
Thanks to Melody Roberts, Owner | CCO of Out of Home Creative. In any other circumstance finding out a billboard was vandalized would be upsetting, but after being asked to redesign it, I learned the same artwork had been running for ten years. The media buyer who hired me wanted […]
Dom Vastino On The Premier Outdoor / Liquid Outdoor Transaction
Insider posted yesterday the acquisition of 15 premium digital displays by New Jersey based Premier Outdoor Media from Liquid Outdoor Media. Dominick Vastino is the CEO of Premier Outdoor Media. Insider followed up with Dom to get some additional detail on the transaction and their plans for the coming new […]
Dan Nausley on Mistakes Made By OOH Sales Reps
Last week Dan Nausley talked about why the out of home industry needs to adapt. Today he discusses the mistakes sales reps make when selling out of home. Dan, you operate the OOH Sales Mastery Class. What are some mistakes which out of home sales reps make? Often they are […]
Company of the Day: Digivision Billboard Network
Company: Digivision Markets: Louisiana Address: 4830 Line Avenue, Suite 185, Shreveport, Louisiana, 71006 Email: bennett@digivisionbillboards.com Phone: 1-318-459-9020 Digivision operates digital billboards in Shreveport and Bossier City, Louisiana. The firm was founded by Bennett Rinaudo in 2017. The firm has fourteen digital billboards networked together with plans to build four more […]
Huntington Billboards Acquires Certain Assets of Giesken Outdoor
Greenville, OH – Dec 20, 2021, Huntington Billboards, an owner, and operator of outdoor advertising signs throughout the Midwest, announced today that it has acquired certain assets of Giesken Outdoor Advertising. Giesken Outdoor operates a billboard plant in Northwest Ohio, with both digital and static billboards. Tom Giesken started the […]
61% of Senior Ad Execs Think Digital OOH Best Way to Reach Young Consumers
Miami Beach, FL / December 21, 2021– New research from Alfi (NASDAQ:ALF), an AI enterprise SaaS advertising platform, reveals that 61% of senior advertising executives strongly believe Digital out of Home (DOOH) advertising is the most effective way to reach young, consumers who are tech-savvy, highly social, and on-the-go, therefore […]
The Importance of Showing the Whole Picture
By Javier Ortega, Marketing Coordinator, SignBird When you imagine a picture of a billboard, what do you see? A rectangle with your company’s artwork? Some metal beams holding it up? Maybe some lights if you are imagining it at night? While that is technically an image of a billboard, is […]