New agreement extends George Ivie’s term as MRC Executive Director and CEO through 2027 New York, NY (June 15, 2022): The Media Rating Council (MRC) announced today that Executive Director and CEO George W. Ivie has agreed to a new five-year contract extension. This extension to his current contract means […]
Other News
Outdoor Solutions Group Launches NY Ferry digitals.
Outdoor Solutions Group is proud to announce a digital technology evolution within the New York Waterway ferry system’s advertising program. Within the iconic NY Waterway ferry terminals and ferries, the new digital network media opportunity provides advertisers eye-level dynamic digital canvases to reach their target audiences of thousands of people […]
Grocery TV Adds 2,600 Southeastern Grocers Screen
Grocery TV, the largest digital advertising network in U.S. grocery, today announced it is adding 2,600 point-of-sale displays to its network through a new partnership with one of the largest conventional supermarket companies in the U.S.— which includes prominent regional brands Fresco y Más, Harveys Supermarket, and Winn-Dixie stores. “SEG […]
Company of the Day – LinBerg Billboards
Company: LinBerg BillboardsMarkets: OklahomaHeadquarters: Shawnee, OklahomaPhone: (405) 412-8096LinBerg Billboards is an Oklahoma owned media and billboard advertising company. Wes Romberg II is the company owner. [wpforms id=”9787″] Paid Advertisement
Heritage Outdoor Acquires Dynamic Chicago Wallscape
(Chicago, Ill. – June 14, 2022) Heritage Outdoor Media, a New York City-based out-of-home media company, today announced the acquisition of a spectacular wallscape located on Lincoln Avenue in the historic neighborhood of Lincoln Park, Chicago. This is the second transaction completed between Heritage and M&M Outdoor of Chicago in […]
Group M Updates 2022 Revenue Growth With Mid-Year Breakdown
Group M released its mid-year 2022 revenue forecast this week for both global and US markets. Here are some highlights from the US markets. You can read the full report at this link. 2022 U.S. MID-YEAR ADVERTISING FORECAST BREAKDOWN Data from the U.S. Bureau of Labor Statistics (BLS) has shown […]
Clear Channel Airports Adds Digital Advertising to Signature Flight Terminals
New York, NY – – Clear Channel Airports (CCA), the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), and the nation’s leading airport media provider, announced today a new state of the art digital out of home advertising program is available across the top tier private aviation […]
Liv Brown on Leave the Design to Professionals
In yesterday’s Leave the Design to Professionals we talked about the problems which can result from new clients who insist on designing their own out of home ads. Liv Brown, Director of National Accounts at Camel City Poster Productions had this response. Camel City offers design services for our clients, […]
Company of the Day: Lighbox
Company: Lightbox OOH Video Network Markets: Nationwide Address: 999 Park Avenue, Suite 310, New York, NY 10016 Email: sales@lightboxooh.com Phone: 646-367-5300 Lightbox operates a network of 6,000 digital screens in 565+ malls across 77 DMA’s the country. Glen Glenday is CEO. Eric Steinert is Chief Revenue Officer. Hugo Moreno is CFO. In October 2020 […]
What Happens After The Judgement? – A Conversation With The Plaintiff
Yesterday’s SignValue article on the Peterpank Diner Properties, LLC and Ram-Pank v. Wawa, Inc and RETLAW 967 generated strong reader interest. Insider decided to seek some additional perspective and reached out to Ricard Marques, an investor and principal in VinylWorks, who through Ram-Pank LLC. was one of the plaintiffs in […]