Other News

Firefly Partners with Hyundai

New York, NY – April 4 – Firefly, the nation’s fastest-growing in-car and car-top mobility media company and a Google Ventures-backed startup, today announced that it will collaborate with Hyundai in promoting its vehicles – including EVs – to rideshare fleets and drivers across key US cities. The vehicles will […]

Company of the Day – Iconic Sign Group

Company: Iconic Sign Group Market:  Corpus Christi, Texas Headquarters: 5819 Leopard Street, Corpus Christi, TX  78408 Phone: 361-883-7446 Email: info@iconicsg.com Iconic sign Group is a family business which was started in 1935.  The company designs, installs and maintains on and off premise signs and vehicle wraps.  They are a Daktronics […]

Out of Home Companies Outperform Market in 1Q 2022

The public US Out of Home companies outperformed the market in the first quarter of 2022.  OUTFRONT was up 7% on news that it’s markets are returning to normal.  Clear Channel Outdoor was up 5%.  Lamar was down 2%.  The S&P 500 declined by 5%. The public US out of […]

Mike Neel on Yield Optimization and Out of Home

Hivestack has a Yield Optimization solution to make it easier for an out of home (OOH) company to connect its platform with multiple Supply Side Platforms (SSPs) [think Hivestack, Vistar, Place Exchange, Adomni, OneScreen.ai…].  Billboard Insider spoke with Hivestack Director of Publisher Development Mike Neel about the product Last year […]

Adams Hires Matt Seifert as Regional Marketing Manager

Adams Outdoor has hired Matt Seifert as Regional Marketing Manager in Bethlehem Pennsylvania. Matt is an experienced hire with several years of marketing and sales  experience in the outdoor advertising industry. Upon graduating from Penn State University in 2016 with degrees in communication and journalism, Matt began his career as an […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Idon Media

Company: Idon Media Markets: Nationwide Email: info@idonmedia.com Phone: 732-200-1288 Idon Media is the California subsidiary of Digital Outdoor Advertising.  The company was founded in 2012 by Christine Lanziano and Larry Clark and operates digital billboards nationwide.  the company uses state of the art Media Resources Vision-IQ billboards.  In January 2022 […]

Billboard Insider Classifieds April 2, 2022

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

IBOUSA adds telepathy and mind-bending skills panel to 2022 spring conference.

The Independent Billboard Operators USA (“IBOUSA”) will have a telepathy and mind-bending skills panel at the Spring 2022 conference May 4-6 in Kansas City, MO.  “Our members biggest frustration is dealing with uncooperative municipal staffers,” says IBO General Manager Chris Cowlbeck.  “We want to give members the tools to succeed […]

Blipper Law encourages kids to pursue legal remedies via billboards

Blipper Law, allegedly the first kid-run law firm, has launched their business with thousands of digital billboards across the United States. With photos of business-suited children and headlines like “Grounded by your parents?” and “Is your sibling a doo doo head?,” the billboards have received more than a few double-takes. […]