HUNTINGTON BEACH, CA—Premier out-of-home (OOH) media company BIG Outdoor recently upgraded an outdated LED video wall at Pacific City with EMPIRE™ Exterior LED display technology from SNA Displays. Pacific City is an open-air lifestyle, shopping, dining, and entertainment destination across the Pacific Coast Highway from the iconic Huntington Beach Pier […]
Other News
Company of the Day – LightPoint Impressions
Company: Lightpoint Impressions, LLC Markets: Oklahoma, Texas Address: Charlottesville, VA Phone: 214-348-4317 LightPoint Impressions operates a 14 by 48 trivision in Oklahoma City, Oklahoma and a 14 by 48 trivision in El Paso, Texas. Chris Kopf and Don Woodsmall are the firm’s principals according to Linked In. [wpforms id=”9787″] […]
SignValue Defines Visibility for NJ Court – What is a “Billboard Viewing Area?”
The visibility of a billboard is defined not just by the surface of the sign, but by the lease and easement protections encumbering the land. That’s the lesson of Peterpank Diner Properties, LLC and Ram-Pank v. Wawa, Inc and RETLAW 967. Here are the facts of the case. Outfront Media […]
New South Acquires AL Billboard Structures From Simple Outdoor
CHATTANOOGA, TN., June 9, 2022— New South Outdoor, LLC, an owner and operator of outdoor advertising signs, announced today that it has acquired the sign assets of Simple Outdoor, Inc in Alabama. The purchase includes 24 billboard faces located in the Anniston, Alabama market. This addition does well to compliment […]
Rate This Ad with Greg Callaham
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company of the Day: Pacific Outdoor
Company: Pacific Outdoor Advertising Headquarters: Seattle, WA Phone: 206-536-3600 Email: kelly@pacificoutdooradvertising.com Pacific Outdoor owns and operates 116 faces in the Seattle DMA. Traditional and Digital Bulletins and Walls in Seattle/Tacoma, Snohomish County, Pierce County, and The Skagit Valley. Pacific is the sales provider for the iconic Seattle Monorail with Train […]
Our New Sales Book is Available for Purchase!
Order Your Copy Here! If you sell Out of Home advertising you need The Ultimate Out of Home Sales Guide. This book is co-authored by Billboard Insider and Kevin Gephart. We met Kevin in 2019 when he was newly retired after a 37 year career selling media, including 12 years […]
Billboard Insider Classifieds June 11, 2022
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
The Ultimate OOH Sales Guide Gives a Shout Out to Keystone Advertising
We have just completed our first full week of sales of The Ultimate OOH Sales Guide. We appreciate all the individuals and companies that purchased our new book. Our shout out of the week goes to Keystone Outdoor Advertising who contacted us with the following note: “We received the OOH […]
Volta Media Revenues up 77% in 1Q 2022
Volta revenues grew 77% during the first quarter of 2022 but the company is still cashflow negative. Here are the results of the first quarter earnings release,, earnings presentation and webcast. Revenue increased 77% to $8.4 million in the first quarter of 2022. Volta projects annual revenues of $70-80 million […]