A construction clause allows a landowner to terminate a billboard lease if construction of a new building requires the removal of a billboard even if the billboard is outside the building’s footprint. That’s the lesson of Burkhart Advertising v Lowes Home Center. Here are the facts. In June 1999 Carl […]
Several speakers and attendees at the 2022 Geopath/OAAA conference had to cancel because of covid. Insider came down with covid after the conference – a flu-like case without complications thank you. Which leads to today’s poll. We’ll share the results tomorrow. [wpforms id=”9787″] Paid Advertisement
By Steve Nicklin, SVP, Marketing and Analytics, OAAA In an economic climate impacted by high inflation, it’s no surprise the latest research from OAAA and The Harris Poll reveals 68 percent of Back-to-School (BTS) shoppers will be looking for OOH ads regarding special sales and deals as they make […]
Company: Lind Media Markets: Ohio, Indiana Headquarters: One Billboard Center, 409-411 North Main Street, Mansfield, OH 44902 Phone: 419-522-2600 Lind Media operates 1,600 billboards in 27 Ohio and Indiana counties. Lind Media was started in 1991 by John Siegenthaler. The company has grown internally and by the acquisition of 200 displays from […]
On today’s Billboard Insider podcast we talk with out of home sales expert Kevin Gephart. Kevin has 37 years experience selling advertising including 12 years selling our of home advertising. He co-published The Ultimate Out of Home Sales Guide together with Billboard Insider. Some highlights of our interview. On […]
NEW YORK, June 20, 2022 /CNW/ — OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in the U.S. and Canada, announced today that its subsidiary, Outfront Media Canada LP acquired a portfolio of prime DOOH assets in Calgary, Alberta, Canada from Leading Outdoor Inc., founded by father and son, Vance Macdonald Sr. and Vance […]
Rate This Ad allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer recommends how to improve the ad. This week’s rating is by 3x OBIE nominee Melody Roberts, Owner and Chief […]
Cannes, 20 June 2022 – In 2019 WARC, the global authority on marketing effectiveness, launched the highly successful Anatomy of Effectiveness report at Cannes Lions. Three years on, an updated edition is released at this year’s Festival, to give brand marketers, advertising agencies and media owners a fresh perspective on […]
Company: Liquid Outdoor Headquarters: 417 5th Avenue, Suite 812, New York, NY 10016 Markets: New York Los Angeles Philadelphia San Francisco, San Jose, Oakland Washington DC/Hagerstown Boston Miami Orlando Cleveland Indianapolis Baltimore San Diego Ft. Myers, Cape Coral Phone: 800-301-9539 Email: info@liquidoutdoor.com Liquid Outdoor was formed in 2009, when the Managing […]
Standard Media Index tracks invoicing data from the major ad agency holding companies which represent 95% of national brand ad spend. The Standard Media index figures show that national brand out of home spending was up 70% in the first quarter of 2022 and 42% for the first two months […]
