Talon Outdoor, the leading global independent out-of-home (OOH) specialist agency, has announced that Sarah Parkes has joined in the newly created role of chief sales and marketing officer, with immediate effect. Reporting to Barry Cupples, Talon Group CEO, Sarah will lead corporate sales and marketing functions across the Talon Group […]
Other News
Lamar Honors African American Heroes in History
Baton Rouge, LA – February 1, 2022 – In celebration of Black History Month, Lamar Advertising Company (Nasdaq: LAMR), one of the largest outdoor advertising companies in the world, today announced that the company will use its national network of digital billboards to recognize nine African Americans whose achievements and […]
Company of the Day: General Outdoor
Company: General Outdoor Advertising Markets: California Address: 632 S. Hope Avenue, Ontario, CA 91761 Email: staff@generaloutdoor.com Phone: 909-983-4414 General Outdoor is a family-owned company which was founded in 1954. General Outdoor operates a network of digital bulletins in San Bernardino and Riverside counties in California. Several of the signs are monument […]
CEO Dave Wood Introduces Us To Verde Outdoor
Many of our readers have asked us about a newly formed out-of-home company called Verde Outdoor. They’ve created some buzz in the OOH market with two significant acquisitions in the latter half of 2021. We reached out to Dave Wood, President and CEO at Verde Outdoor, to learn more about […]
Firefly Adds Franco as SVP – Product
New York, NY; San Francisco, CA – Firefly, the leading provider of mobility advertising solutions, announced today the addition of Roey Franco as Senior Vice President of Product. Franco will drive overall product strategy and development and lead the product team in this role. “Joining a company growing as quickly […]
OneScreen.ai Doubles Revenue Every Quarter, Triples Headcount in 2021
BOSTON–(BUSINESS WIRE)–OneScreen.ai, a SaaS-enabled B2B marketplace provider for out-of-home (OOH) advertising, has hit various milestones as it preps to expand the first-of-its-kind media marketplace, streamlining the fragmented OOH advertising industry. The company doubled its revenue every quarter and tripled employee headcount in 2021. Selected as one of 10 startups by […]
Company of the Day – Evansville Outdoor
Company: Evansville Outdoor Markets: Southwest Indiana Headquarters: 999 N Congress Ave, Evansville, IN 47715 Phone: 812-471-0809 E-Mail: rnelson@evansvilleoutdoor.com Evansville Outdoor operates a 49 face billboard plant in Southwest Indiana. The company is privately held. David Mounts is the company’s President. [wpforms id=”9787″] Paid Advertisement
The Advantages of Programmatic DOOH for Media Owners
By: Julia Cramer, Adomni Content Specialist Synopsis: Programmatic is transforming the footprint of OOH, increasing revenue yield, boosting fill rates, and discovery for media owners. The pandemic incited numerous challenges and transformations for the out-of-home (OOH) industry. The limit of mobility caused a brief disruption to the advertising medium; however, […]
JC Decaux Recovering – But North America Still Lagging
JCDecaux announced full year 2021 revenues last week. Good and bad. The good: 18.5% revenue growth worldwide. The bad: 4.8% revenue grown in the US. That’s the weakest recovery of any of the public North American out of home companies. The table below shows that JCDecaux North America grew less […]
San Jose Digital Sign Vote In February
Looking to reverse a 36 year ban on new billboards, the San Jose City Council has a vote scheduled February 15th considering two digital billboards on Highway 101 near the San Jose Airport. If approved Clear Channel Outdoor would operate the signs and remove 8 existing billboards throughout San Jose. […]