JCDecaux issued 500 million euro ($571 million US) 8 year notes at a coupon rate of 1.625%. The funds will be used to refi existing debt and for general corporate purposes. The offer was oversubscribed by 3 times. The refi comes follows last week’s announcement that the JCDecaux revenue grew […]
Other News
OUTFRONT’s 5 Big OOH Trends For 2022
The OUTFRONT 2022 Advertising Trends Report was created to empower marketers and brands with relevant ideas to help engage with today’s active consumers on the move. These are the five macro-trends sure to guide media decisions in 2022: Trust Issues Less URL, More IRL Connecting the Dots Reaching Audiences on Their Terms […]
Company of the Day: Franklin Outdoor
Company: Franklin Outdoor Advertising Headquarters: 20092 Edison Circle East • Clearwater, MN 55320 Markets: Minnesota, Wisconsin Phone: 320.558.3000 Email: mail@franklinoutdoor.com Franklin Outdoor is a family-owned business started in 1978 by Jim Franklin and now owned by his son Keith Franklin. The third generation, Dan Franklin, is active in the business today. The company operates a […]
Goodman on Lease Terminations and Keeping Your Options Open
Today site development expert Andy Goodman talks about how to approach a lease termination and how to keep options open when you’re worried a landlord won’t extend your out of home lease. Terminations If there’s negotiations going on at the end of the lease and we’re trying to work through […]
3D Installation Promotes OREO Cookies and The Batman Movie
2 February 2022 – London, UK: For the next two weeks, people across the nation might be surprised to look up and see the Caped Crusader’s Batarang staring down at them, as it slices through a giant OREO cookie. This unique OOH special build, which will feature at sites across the […]
Intersection Expands on West Coast
Intersection, an experience-driven out-of-home (OOH) media and technology company, is expanding its West Coast presence and digital footprint with new and extended contracts in Seattle, Portland and San Francisco. Portland Street Car has awarded Intersection with a 5 year (with a 5 year option) contract to sell advertising on its […]
96% of Ad Execs Say DOOH Data is Fueling Creativity and Engagement
Miami Beach, FL / February 3, 2022 – Today’s consumer is more tech-savvy and wary of the traditional methods companies use to reach them. However, intelligent technology in the digital out of home (DOOH) sector is helping advertisers design smarter ads without tarnishing the consumer relationship. In fact, new research […]
Company of the Day – Fox Outdoor Advertising
Company: Fox Outdoor Advertising Markets: North Georgia Headquarters: 6350 Lake Oconee Parkway, Suite 102, PMB 113, Greensboro, GA 30642 Phone: 770-765-2510 Email: sales@foxoutdooradvertising.com Fox Outdoor owns and operates 20 static and tri-vision faces, and 3 digital billboards in the North Georgia Market including the following areas: Cornelia Baldwin, Toccoa Eastanollee Augusta […]
The Right OOH Lender Will Make All the Difference
Insider received some terrific feedback from readers after our article on the potential for increasing rates and tightening lending criteria – which may be causing uncertainty among OOH operators. Stephen P. Haggard, President and CEO of Metro Phoenix Bank is chiming in to explain how an operator can best preposition […]
Branded Cities to Launch Digital Spectacular at Port Authority Midtown Bus Terminal
New York, NY– February 1, 2022 – Branded Cities, an iconic Out-of-Home media company, announced today that their first digital spectacular at Manhattan’s Port Authority Midtown Bus Terminal will launch in March of 2022. The deployment will be the first since Port Authority of New York and New Jersey awarded […]