Insider has been following a San Jose City proposal for Clear Channel Outdoor to build two new digital boards near the San Jose airport. Last week, the San Jose city council voted 9-2 to approve the digital billboards that Clear Channel will erect near the northern end of the airport, […]
Other News
Milkmoney to sell Virtual Billboards in Paris Hilton’s Metaverse
Los Angeles, CA – February 18, 2022 – MilkMoney, the leading marketplace for out-of-home (OOH) media buying, today announced that it has entered into an exclusive partnership with Paris Hilton to manage, operate and sell billboard advertisements in Paris World’s Metaverse on Roblox. Debuting as part of Paris Hilton’s first-ever virtual fashion week […]
Toronto WOOH Registration Open
16th February 2022 Registration is now open for the World Out of Home Organization in-person Global Congress in Toronto Registration is now officially open for the World Out of Home Organization’s in-person Global Congress to be held in Toronto on May 25-27. This is WOO’s first in-person Congress since Dubai […]
Company of the Day: Good Outdoor
Company: Good Billboards Markets: Mississippi, Alabama Email: info@goodbillboards.com Phone: 662-361-5807 Good Billboards operates a billboard plant in Mississippi and Alabama. The company’s plant includes digital and static billboards. The company was started in 2016. Christian Good and Grey Land are the company’s Co-Founders. [wpforms id=”9787″] Paid Advertisement […]
Billboard Insider Classifieds February 19, 2022
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
Doing the Right Thing … Even When it Hurts
Most of the time doing the right thing is good business. But sometimes doing the right thing hurts. On this week’s Billboard Insider podcast Justin Powell shared a situation where he did the right thing even though it cost. I knocked on the door of a business. It was a […]
US OOH Agency Spend Up 133% in January 2022
SMI reports that the US ad agency out of home spend increased 133% in January 2022 versus January 2021. Ad Agency spending is returning to out of home after a screeching halt during covid. Digital advertising is growing fast. Radio, magazines and newspapers continue to decline. SMI thinks it captures […]
Vistar Releases Enhanced Demand Side Platform
NEW YORK–(BUSINESS WIRE)–Vistar Media, the leading global provider of software for digital out-of-home (DOOH), today announced version 6.0 of the Vistar Demand-Side Platform (DSP), which combines a highly visual out-of-home (OOH) media buying experience with the tools for data-driven campaign optimization that today’s digital buyers expect. The Vistar DSP manages […]
Company of the Day: Fruitland Outdoor
Company of the Day: Fruitland Outdoor Advertising Markets: South Carolina Address: 138 Webber Rd, Faffney, SC. 29342 Email: trey@fruitlandoutdoor.com Phone: 864-425-8259 Fruitland Outdoor is a family owned billboard company that operates in the upstate of South Carolina. The company is owned and operated by Joey Lemmons who founded the […]
John Bodger’s Toughest Out of Home Build
John Bodger, OUTFRONT’s Twin Cities Real Estate Manager for 33 years, recently retired after a 42 year out of home career. Bodger built over 500 static billboards and 32 digital billboards during his career. Last week Bodger talked about R.O. Naegele Sr’s advice on dealing with landlowners. This week he […]