Other News

Large Retailers Look to Cooler Screens to Generate Ad Revenue

Insider noticed articles from both invidis and Sixteen Nine looking at the expansion of in-store digital advertising by large retailers.  Last month we published an article on the growth of advertising revenue for both Amazon and Walmart. As retailers look at creative ways to generate digital advertising in their stores, […]

85% of Billboard Insider Readers Say Their OOH Company Has No Privacy Policy

Looks like a lot of Billboard Insider’s readers have some privacy work to do based on yesterday’s poll. 85% of our readers say their company has no privacy policy. Privacy hasn’t become an issue yet for our readers.  Only 15% of our readers have received an opt out request from […]

What To Do With Your Used Tri-visions

Billboard Insider gets many request from out of home execs who have converted tri-visions to digital and are looking to sell their old triv-isions.  We’ve found someone interested in purchasing used tri-visions, any condition, any location.   If you have a used tri-vision you’d like to sell contact Royal Forges: Royal […]

Company of the Day – Headrick Outdoor Media

Company: Headrick Outdoor MediaHeadquarters: One Freedom Square, Laurel MS 39440 Markets:  Kansas Oklahoma Texas Louisiana Mississippi Alabama North & South Carolina Phone: 601.649.1977 Email:   sales@headricks.com The Headrick Companies started from very humble beginnings designing, fabricating, and installing signs in a small back yard shop in 1927. A. B. Headrick […]

Sales Rep Productivity

What’s a reasonable figure for revenue per employee or revenue per sales rep at your out of home company?  Looks like the three US public companies average $560,000 in annual revenue per employee and $1.8 million in revenue per sales rep.  Billboard Insider is surprised that OUTFRONT’s revenue per sales […]

Privacy Opt Outs – the Brave New World for Out of Home

  Billboard Insider gets 5-6 privacy opt out requests a week.  Is this the brave new world of privacy opt-outs?  Most requests come from Surf Shark, which has a privacy product called incogni.   Incogni must send out blanket opt out requests to as many websites as possible.  Billboard Insider has […]

Rate This Ad by Wes Frick

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Heisner Media

Company: Heisner Media Markets: Niagara Falls New York Address: 9025 Niagara Falls Blvd, Niagara Falls, NY. 14304 Phone: 716-345-0048 Heisner Media operates a billboard plant and ad agency in Niagara, New York.   [wpforms id=”9787″] Paid Advertisement

Billboard Insider Classifieds March 19, 2022

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

A landowner needs to cooperate with you on a billboard removal

A landowner can’t claim that it owns a billboard if creates barriers which prevent you from removing a billboard in a timely manner.   That’s the lesson of Kwik Stop v Lamar.  Here are the facts. Lamar owned a 30 by 36 static billboard on Kwik Stop property in Indiana.  When […]