Lucit and Formetco have developed a full-featured, real-time integration between the Lucit platform and the Formetco 360 player software. In partnership with Gusaas Signs of Bismarck, ND as the first major install. “Giving advertisers the ability to update ads in real time is a tremendous sales tool for our operators. […]
Company: International Outdoor Headquarters: 28423 Orchard Lake Road, Suite 200, Farmington Hills, MI 48334 Markets: Metropolitan Detroit Phone: 248.489.8989 Email: info@iobillboard.com International Outdoor was founded on November 19, 1997 as an independent operator and owner of outdoor advertising assets. Since that time it has been wholly owned by Hind […]
On this week’s Billboard Insider podcast OAAA EVP Government Affairs, Mike Hershey talks about 6 out of home issues to watch. Here are the highlights. Political Spending Let’s compare 2020 to 2016…we saw an almost doubling in political campaign spending in the most recent presidential election. In 2020 we had […]
A rising tide lifted all out of home sectors in 2021. Here are the 2021 annual US revenue figures broken down by sector. Street furniture revenue grew 43% in 2021, followed by billboards (up 17%), transit (up 11%) and place-based (up 3%). Roadside billboards have recovered and are […]
How did Florida out of home attorney William B McCormick propose to his girlfriend? With a billboard of course. Congrats are in order. They are getting married next week in Hawaii. [wpforms id=”9787″] Paid Advertisement
WHO: Yahoo is a global media and tech company that connects people to their passions. Yahoo provides a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search and media. WHAT: As the world sheltered at home and purchased more products online, many believed the […]
Company: IMM Outdoor Market: Massachusetts Address: PO Box 270705, Boston, MA 02127 Phone: 617-416-4245 Email: info@immoutdoor.com IMM Outdoor operates a 14 by 48 billboard on the Mass turnpike in Chicopee. The righthand read is digital. The lefthand read is static. Insider talked with company owner Matthew DiRoberto Matthew, how did you […]
April 11, 2022 (Washington, DC) – Out of home (OOH) advertising revenue increased 16.7 percent in 2021 compared to the previous year, accounting for $7.1 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). Digital OOH (DOOH) is leading the overall growth, and the […]
Inspiration Lane operates digital and static billboards in Cleveland, Ohio. The company is owned by Nick and Paula Pecko. Billboard Insider talked with Nick Pecko. How did you get into the out of home business? I’ve been a media buyer for almost 20 years, and as the traditional media landscape […]
Baton Rouge, LA – April 11, 2022 – In celebration of this year’s National Nurses Week, beginning May 6th, Lamar Advertising is activating its Digital Out of Home network to honor and recognize nurses across the country. Beginning today, Lamar is inviting those who would like to honor a nurse […]
