Create the next generation of OOH Excellence. As part of FOARE’s mission to support the growth and development of the OOH industry, the non-profit organization awards 11 scholarships each school year – and now is your chance to make sure a deserving student is considered. FOARE is now accepting applications […]
Other News
OAAA Partners with Earthday.org for Climate Change
The Out of Home Advertising Association of America (OAAA) is once again joining forces with earthday.org for a national out of home campaign to celebrate Earth Day. Showcasing the theme “Invest in our Planet,” this year’s campaign is primarily focused on reaching businesses and government entities—those with capital to […]
Company of the Day: Inwindow Outdoor
Company: Inwindow Outdoor Markets: New York Address: 636 Broadway, Suite 520, New York, NY 10012 Phone: 212-254-2250 Inwindow Outdoor operates a digital and static billboards, cubes and experience stations in vacant storefronts in cities nationwide. The company’s markets include: Boston New York Philadelphia Washington DC Baltimore Atlanta Miami Pittsburgh Chicago Los […]
Supreme Court Upholds On/Off Premise Distinction in Austin v Reagan
As anticipated, the Supreme Court issued their ruling on Reagan v Austin. Insider has initial comments below on the ruling and you can expect more as we all get a chance to research the opinion in more detail. From Richard Rothfelder, Rothfelder & Falick, LLP: In a 6 to 3 […]
Rothfelder on Application of CDC Mask Mandate Invalidation to Billboard Administrative Rules
by Richard Rothfelder, Partner, Rothfelder and Falick Once again, controversial national events have application to the billboard industry, in this case on billboard administrative rules. In particular, on April 18th, a Federal District Judge ruled that the mask mandate rules imposed by the U.S. Center on Disease Control (“CDC”) were […]
Stark Capital Offers Signbird Services to Clients
Indianapolis, IN – March 1, 2022, Stark Capital Solutions, an OOH industry-leading lender and capital provider for over two-decades, announced today a partnership with SignBird to provide marketing resources as part of Stark’s financing packages. SignBird produces breathtaking and eye-catching drone photography and videography, approach footage, ride sheets, and web […]
Standard Media Index Says Q1 Brand Ad Spend Up 13%
Q1 2022 ad spending rose +13% according to Standard Media Index who captures actual invoicing data from all major holding companies and most major independents, representing 95% of national brand ad spend. Overall March 2022 continued to push upward from last month, breaking a new record high for the month […]
Company of the Day – Irish Sign Company
Company: Irish Sign Company Market: North Dakota Headquarters: 2302 University Drive S., Fargo ND 58103 Phone: 701-371-5018 Email: info@IrishSignCo.com Irish Sign Co is owned by Simon and Whitney Irish. They operate a digital billboard in Fargo, North Dakota. Pricing ranges from $325-500/week per slot. [wpforms id=”9787″] Paid Advertisement
Andy Goodman on Takedown Ratios
Many cities require you to takedown a certain number of square feet of billboard advertising in order to construct a new static billboard or in order to be able to convert a static billboard into a digital billboard. Today out of home development expert Andy Goodman talks about takedown ratios. […]
Live Classes Return to Formetco With a New Addition
Billboard Insiders spoke with Formetco Safety Director Jim Poage, who gave us a preview of upcoming classes at Formetco. Jim, you must be happy to be having live classes again after all the restrictions from COVID 19. Yes, I am extremely excited to see the return to normal classes in […]