Other News

Man Rents 7 Billboards to Celebrate 25th Anniversary

  A Bonita Springs, Florida man rented 7 billboard faces from Carter Outdoor to celebrate his 25th anniversary. Billboard Insider hears that Lamar Advertising Fort Myers was involved.  Lamar designed the creative for Mitch Gilbert and had 3 of the units in the initial campaign. You can watch the video […]

Company of the Day: Jarman Outdoor

Company: Jarman Outdoor Advertising Markets: North Carolina Address: 283 Otis Miller Road, Beulaville, NC  28518 Email: contact@jarmanoutdoor.com Phone: 910-290-0447 Jarman Outdoor operates a billboard plant with 50 faces in North Carolina.  The company was started in 2002.  Insider talked with owner Chris Jarman who also is a co-owner of Trident Outdoor. Chris Jarman, Owner, Jarman […]

Who Made What in 2021 at the Public OOH Companies

Billboard Insider has compiled executive salaries for Lamar, OUTFRONT and Clear Channel Outdoor during 2021 based on data in each company’s Schedule 14A. Total compensation for Public US out of home execs for 2020 and 2021   Two observations Every exec got a pay increase in 2021.  The median pay […]

Six Top States to Run OOH Campaigns based on Traffic Data

By Cedric Bernard, CEO, Adkom For those marketers planning on leveraging out-of-home advertising campaigns this summer, if you’re worried about the price of gas suppressing travel, don’t be.  Population data firm Intermx has been tracking traffic volumes to determine the effect of rising gas prices. Their insights reflect that, despite […]

Reilly, Male and Wells to Address WOHO May Conference

The three giants of the US Out of Home industry – Lamar, Outfront Media and Clear Channel – are presenting at the World Out of Home Organization Global Congress in Toronto. The Congress runs next month from May 25-27. Lamar’s CEO Sean Reilly will share their unique culture and history, […]

Company of the Day – JM Outdoor

Company: JM Outdoor Headquarters: 303 S. Temple Drive, Suite 200 Diboll, TX 75941 Markets: East Texas Phone: (936) 634-2040 Email: mark@jmoutdoor.com JM Outdoor is an East Texas based outdoor company primarily focused in Lufkin Texas and the nearby communities.  Mark Hicks has been the Companies CEO since 2007. Mark is […]

City of Austin v Reagan: What It Means, and What’s Next

By Richard Rothfelder, Rothfelder & Falick By now, most know the facts: On April 21, 2022, the U.S. Supreme Court in a 6 to 3 decision reversed the Fifth Circuit Court of Appeals’ decision in City of Austin vs Reagan National Advertising, which held the Austin Sign Code violative of […]

Why You Need a Mobile-optimized OOH Website

Billboard Insider looks at a lot of out of home websites and we are amazed how many out of home companies still haven’t mobile optimized their websites.  The sites look fine on a desktop but are impossible to read or navigate on a phone.  If your site isn’t mobile optimized […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: JGI Outdoor

Company: JGI Outdoor Markets: Texas, Louisiana, New Mexico Address: 525 Park Grove, Katy Texas, 77450 Email: contractjgi@jgioutdoor.com Phone: 281-992-2828 JGI Outdoor is a privately held company which operates billboards in Texas. The company was started in 1994 by John P Gannon with the acquisition of forty billboards.  Today the company has over 1,000 […]