Other News

US Out of Home Stocks Suffer in 2Q 2022

The US out of home stocks suffered in the second quarter of 2022 as investors sold on fears that a recession will hurt ad based companies for than the market.  The S&P 500 index declined 16% on recession fears.  Lamar stock dropped 25% in the second quarter.  Outfront declined by […]

Rate This Ad with Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day – M&M Outdoor Advertising

Company: M&M Outdoor Advertising Headquarters: 1105 South Hampton Rd., DeSoto TX 75115 Markets: Dallas, Ellis Johnson and Hill Counties, Texas Phone: 972-230-8330 M&M Outdoor has been in business for over 30 years. The Company has been able to select and maintain the more prominent and choice locations for billboards covering […]

The Saturday Selfie – It’s The Holiday. Let’s Go To The Beach.

Want to stay ahead of the pack?  John James of SignBird knows the best way to relax and also continue finding ways to improve and grow his business.  Why at the beach, of course, and reading his copy of The Ultimate Out of Home Sales Guide.       Interested […]

Billboard Insider Classifieds July 2, 2022

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Using DOOH To Address Industry Disruptions

  By Julia Cramer, Adomni Content Specialist Synopsis: Advertisers and agencies can control their messaging, placements, and creativity to alleviate unprecedented obstacles while creating more relevant ads that capture attention and drive more remarkable results.  The onset of the coronavirus pandemic caused rapid and significant changes to the world economy, […]

The Art of Connection

Published by Colossal Media on June 27, 2022 by Ahmad Sayar We paint walls because it’s our passion. Connecting people makes it all worth it. “Currency” might be the word of 2022. We’ve seen cryptocurrencies and NFTs cycle through peaks and valleys, influencers dominate our social currency, and international currencies in constant […]

AdQuick.com Releases Free Out-Of-Home Toolkit for Political Advertisers

Offers Planning Tools and Advertising Resources Ahead of November Midterms LOS ANGELES, June 30, 2022 /PRNewswire/ — AdQuick.com, the leading out-of-home (OOH) advertising platform in the world, today announced it’s releasing the Out-of-Home Toolkit for Political Advertisers, a collection of OOH media planning tools tailored to help political marketers leverage the trust, reach and […]

Do Billboards Increase Insurance Bills?

  According to a survey published this week by the Insurance Research Council two-thirds of Americans believe attorney advertising increases the number of liability claims and lawsuits. Almost as many – 59% – link these ads to higher insurance costs. “The public sees a connection between attorney ads and the cost […]