Other News

Volta Brings the Power of Its Media Network to More Verticals With the Store Next Door™

Advertisers can now target high-propensity customers using nearly 40 store categories   May 10, 2022 06:00 AM Pacific Daylight Time SAN FRANCISCO–(BUSINESS WIRE)–Volta Inc. (NYSE: VLTA), an industry-leading electric vehicle (“EV”) charging network powering vehicles and commerce, today launched its new Store Next Door™ place-based targeting offering. This product brings the […]

Brian Conley Named Link Media Director of Sales Development

  Link Media Outdoor is pleased to announce that Brian Conley who has been the General Manager for the Southeast markets since August 2021 is taking on the role of Director of Sales Development. Prior to joining Link Media, Brian spent 8 years as General Manager of the Lamar Advertising […]

Rate This Ad By Wes Frick

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Values, New Buyers & Deal Challenges – The M&A Firms Part 2

Today, we continue with three questions to our All-Star M&A Brokers.  We address what they are seeing in values ranges,  what is up with new buyers coming to the industry and the challenges they see in getting deals to the finish line. Included in our group: Max Drachman – Drachman […]

Honor a Vet, Buy a Brick Campaign

By Liv Brown, Camel City Posters National Accounts Director About a year ago, an out of home campaign began in Texas that would honor Veteran’s while helping support the planned National Mounted Warrior Museum in Fort Hood, TX.    Honor a Vet, Buy a Brick was born.  Through the support […]

2022 GO OOH CONFERENCE, OOH BREAKOUT SESSIONS – SURE TO INSPIRE

We’re less than two weeks away from the 2022 GO OOH Media Conference and Expo, sponsored by Geopath and OAAA, being held in sunny Marco Island, Florida. Whether you’re a buyer, a seller, an agency, or a supplier, we will celebrate the incredible impact, creativity, and strength of OOH on […]

Kelly Mattson of Oliver Outdoor on Incorporating Video Into Your Marketing

If you have not yet met Kelly Mattson, Sales Manager for Oliver Outdoor, you are missing a real treat.  Kelly has a delightful sense of humor.  Kelly also loves making videos as a part of her marketing strategy.  You can see those  postings on her LinkedIn or the Company’s Facebook […]

Company of the Day – Johnson Outdoor

Company: Johnson Outdoor Advertising Markets: Texas Address: 102 North Mays Street, Round Rock, TX  78663 Phone: 512-255-4300 Email: ajohnson@johnsonadv.com Johnson Outdoor is a family owned business which was started in 1978.  The firm is in several Texas communities including Abilene, Austin, Killeen, Round Rock and Waco. Johnson Outdoor Advertising has […]

Are You Asking?

On last week’s Lamar Advertising earnings call an analyst asked Sean Reilly why out of home is doing so well and he said this. There is share shift going on…You’ve heard me over the years talk about what’s going on with local media as they struggle with their audience.  You […]