Billboard Insider is running a series in which Arthur Outdoor’s James Douglas talks about starting, running, and selling an out-of-home company. Last week Douglas talked about permitting. This week he talks about building signs. One step at a time building Rome, Georgia is a smaller town and we were limited on vendors […]
Other News
Brian Coleman on Clear Channel Liquidity, the Europe Sale and Target Leverage
Here are the highlights on Clear Channel Outdoor CFO Brian Coleman’s comments at the B of A Leverage Finance 2022 conference this week. Is Clear Channel Outdoor positioned for slower growth? I think we’re well positioned…The business…really isn’t seeing a slowdown…things look pretty good…We feel good about our liquidity position […]
Fotofetch Shot of the Week
FotoFetch shoots the photos for you, anywhere and anytime. Our goal is simple, throw a dart at a map of North America and we will shoot there tomorrow. We have perfected the art of fast and efficient photography, and our goal is to make sure you get the exact photos […]
Company of the Day: Saben Outdoor
Company: Saben Outdoor Market: Georgia Headquarters: 1380 Collinsworth Rd, Palmetto, GA. 30268 Phone: 770-463-4158 Email: rentabillboard@sabenllc.com Saben Outdoor is a small, family-owned firm that owns static and digital billboards in the Atlanta area. Many of the billboards are along I-85 south of Atlanta and I-20 west of Atlanta. The company also provides management […]
Kevin Gephart: What’s Important to Know Now to Sell More Faster In a Recession
Why this topic is important. A bold thought from Tony Robbins: “Winners anticipate, others are doomed to “re-act”. Your job as an out of home sales rep is to be the very best businessperson you can be that just happens to sell out of home. Be a sustaining resource for […]
DOO(H)MSDAY Preparation: Best Practices on how to combat Cyber Attacks
By Julia Cramer, Adomni Content Specialist Synopsis: Here are some shared best practices and proactive steps businesses can take to prepare for their next cyber threat. Out-of-home (OOH) advertising – once a mechanism used by Egyptians to publicize laws and treaties on stone pillars – is now being rapidly […]
Dos & Don’ts of Airport Advertising
Invidis provides the following list of best practices and what to avoid in Digital Out of Home in an airport. The list is courtesy of Media Frankfurt. The dos of airport advertising 1. Strong branding: A strong branding that is visible from the first to the last second, large and […]
OUTFRONT Adds New Social Out of Home Capabilities
NEW YORK, NOVEMBER 30, 2022 – OUTFRONT Media (NYSE:OUT), one of the largest out-of-home media (OOH) companies in the U.S., today announced that it has enhanced OUTFRONT PRIME with new social out-of-home (sOOH) capabilities. OUTFRONT PRIME expands the company’s reach to brands looking to harness this powerful combination by marrying social […]
Company of the Day – Rose City Outdoor
Company: Rose City Outdoor Market: South Georgia Headquarters: 3209 Habersham Rd. NW, Atlanta GA 30305 Phone: 229.234.1492 Email: info@rosecityoutdoor.com Established in 2010 Rose City Outdoor is a dynamic outdoor media company with digital displays in Digital Billboard Locations in the Southern Georgia area. Rose City Outdoor provides innovative advertising solutions for […]
Scott Wells: The Market for Out of Home Continues to be Steady
At Tuesday’s Wells Fargo TMT Summit Clear Channel Outdoor CEO Scott Wells suggested that out of home demand is steady and that a sale of the company’s European assets is inching forward. Here are the highlights from his talk. The out of home market is holding up The market for […]