Montreal, Canada– July 19, 2022 – Broadsign, the leading out-of-home (OOH) advertising platform, today released Broadsign Reach Header Bidder, a solution for Broadsign Reach users that enables media owners to consolidate and manage programmatic bids from multiple third-party supply-side-platforms (SSPs). Rather than the current practice of reserving a one-to-one slot […]
Company: Martin Digital Display Address: 2703 McGraw Drive, Suite 6, Bloomington, IL. 61704 Email: david@martindigitaldisplay.com Phone: 309-662-4238 Martin Digital Display is a locally owned out of home advertising company with three out of home faces located in Bloomington, IL. The company The company is a member of the OAAA and […]
Yesterday we discussed recessions and out of home. Here’s what Lamar CEO Sean Reilly said at the May 2022 JP Morgan conference when an investor asked about how recessions impact Lamar: “I’ve managed through a lot of recessions…In a garden variety recession we are not as cyclical as people think. […]
By Steve Nicklin SVP Marketing and Analytics, OAAA The QSR category produced a solid 7.3% increase in OOH spend in 2021, and the latest OAAA-Harris Poll research showcases why OOH is an important component of the fast food media mix. McDonald’s is the classic OOH case study, having earned the […]
Yesterday we reported that Clear Channel Outdoor is close to selling Europe. The market was pleased by the news. Clear Channel stock broke higher first thing in the morning and closed the day up 16% to $1.23 while Lamar was up 1%, OUTFRONT was up 0.5% and the S&P 500 […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Marlin Outdoor Advertising Headquarters: 55 New Orleans Road, Suite #209 Hilton Head Island,SC 29928 Market: Georgia and South Carolina Phone: 843.785.5769 Email: billboardshhi@gmail.com For 25 years Marlin Outdoor has provided clients with increased sales and leads through strategic placement of billboards across the Southeast, combined with quality design and graphics. […]
US Real Gross Domestic Product decreased 1.5% in the first quarter of 2022. A decrease for two consecutive quarters means a recession has arrived. The recession could get worse if the fed raises interest rates and tightens the money supply to check 9% inflation. Investors are asking what happens to […]
The Daily Mail reported Saturday that Clear Channel Outdoor is close to selling the European business to a European private equity firm. The investment banks Deutsche Bank and Moelis have been running an auction of Clear Channel Outdoor’s European business since February. Clear Channel Management has said on numerous occasions […]
San Francisco, Calif. (July 14, 2022) – Firefly, the next-gen mobility advertising solution with best-in-class digital car top and in-car screens, announced today that it has officially expanded into international markets with the acquisition of London-based out-of-home company Ubiquitous, leading provider of UK taxi advertising throughout the main Cities in […]
