Earlier this month, Genesis Outdoor Advertising divested its Mid-Atlantic outdoor advertising plant to Lamar Advertising Company. The sale included digital and static advertising faces located across eastern Ohio and western Pennsylvania. “After many years of hard work to find good locations, to get them entitled, and build both static and […]
By Julia Cramer, Adomni Content Specialist Synopsis: Let’s dive into the past, present, and future of out-of-home (OOH) measurement. When some think of out-of-home (OOH), it’s hard to picture the one-to-many advertising medium as measurable against specific business objectives. But despite popular belief, the oldest form of advertising has […]
I was reminded of this quote from the legendary graphic designer earlier this week: “What I feel fortunate about is that I’m still astonished, that things still amaze me. And I think that’s the great benefit of being in the arts, where the possibility for learning never disappears, where you […]
Company: SignAd Outdoor Markets: Texas, Western Louisiana Headquarters: 1010 North Loop, Houston, TX 77009 Phone: 713-861-6013 Email: info@signad.com SignAd Outdoor Advertising is a family-owned and operated private company which was started in 1964. The company operates 2,500 static and digital billboards in Texas and Southwest Louisiana including 26 digital billboard faces. The company was founded […]
Top OOH salespeople learn lessons from the past in order to propel their future. A good reason to learn about past recession case studies is to understand how they have shaped the ad world we see today. Detailed local advertising case studies are impossible to find therefore we need to […]
Billboard Insider published an article entitled “A Right of First Refusal Holds Up in Court” its December 14, 2022 edition. As the title suggests, the article reported on the February 24, 2022 decision by the Michigan Court of Appeals in Adams Outdoor Advertising vs Todd Tarr, which upheld the enforcement […]
Hey this is Chase from SignBird, and this will be our last SignBird Tips video of the year! We’ve had a great time putting these together for you, and we hope you’ve been enjoying them! This week, we’re going to go through some of the highlights of our most-watched videos. […]
Company: Sierra Displays Market: Northern Nevada. Headquarters: P.O. Box 51534 Sparks, Nevada 89435-1534 Phone: 775.825.7900 Email: Robin@SierraDisplays.com Sierra Displays is a locally owned and operated outdoor advertising company serving the Northern Nevada market, specifically Reno and Sparks, for over 25 years. [wpforms id=”9787″] Paid Advertisement
Billboard Insider has learned that Michael Grace, the owner of Ace Outdoor Advertising in Shreveport, Louisiana, was shot and killed last Friday. The suspected killer died in an accident fleeing the scene. Here’s the KTBS.com story and another from thecount.com. Michael Grace received a Bachelor’s Degree from Southwest Texas State […]
Burkett Media sold four high profile digital billboard faces in Dallas to Lamar. Drachman M&A Co represented Burkett on the transaction. We talked with Burkett Media founder Beau Burkett. What locations did you sell? Two new 14×48 billboards with back to back LED digital units on all faces. Acquired two […]
