Other News

Lamar Revenue Up 16% in 2Q 2022

“We were extremely pleased with our second quarter results, which were even stronger than we had anticipated” was how Lamar CEO Sean Reilly lead off the second quarter earnings call.  Here are the highlights from Lamar’s 2nd quarter 2022 earnings release and earnings call. Net revenue increased by 16% to […]

“See Me Because” Runs in New York and Milwaukee

    New York, NY – Award-winning nonprofit Art Start is proud to announce the launch of their SEE ME BECAUSE public transit campaign, a multi-city initiative providing historically marginalized youth from New York City and Milwaukee with a large-scale platform sparking dialogue around youth identities and self-determination in a […]

OneScreen.ai Launches Public Directory of Ad Inventory

BOSTON — Aug. 3, 2022 – OneScreen.ai, the marketplace provider for buying and selling out-of-home (OOH) advertising, has launched the most comprehensive public directory of OOH advertising inventory with more than 3,200 OOH providers, including media companies, vendors and agencies, and more than 864,000 media listings across various categories, including […]

Company of the Day – MH Outdoor Media

Company: MH Outdoor Media, LLC Headquarters: 11750 Katy Freeway Suite 1300 Houston, Texas 77079 Markets: Alabama, Texas, Tennessee, Louisiana, and Florida Phone: 855-220-0423 Email: mhenderson@machaik.com MH Outdoor was founded in July 2011 in Houston, Texas. MH Outdoor Media has grown to own and operate over 1,200 static, tri-vision and digital […]

Anatomy of a Deal by Stark Capital Solutions

By Chris Stark and Craig Berry, Stark Capital Solutions Through our years in the industry, we have been involved in and completed hundreds of billboard transactions. While most of them are fairly “standard”, we’ve encountered some with unique stories, interesting details and complex backgrounds.  We thought it would be interesting […]

How Women Bring Home the DOOH

By Julia Cramer, Adomni Content Specialist Women make up more than half of the US population and control over 80% of consumer spending. However, these statistics do not reflect the ads we see daily, with research showing that men are almost 40% more likely than women to be featured prominently […]

Fotofetch Crushes Photography for OOH

A year ago when we launched our platform, we had a few hundred photographers shooting for FotoFetch.  Today, we have over 4,000 photographers shooting photos across North America. As I write this post, I am watching the FotoFetch admin map of photographers, videographers and drone pilots on assignment today.  We […]

KEVANI Enters the New York Market

Located in the trendy and upscale neighborhood in Lower Manhattan, SoHo Spectacle enhances KEVANI’s media portfolio, marking the first KEVANI offering on the East Coast. LOS ANGELES, Aug. 2, 2022 /PRNewswire/ — KEVANI, Inc. (“KEVANI”)—A premium market leader in out-of-home media sales and development has been awarded the long-term contract to operate […]

Company of the Day: Media Choice

Company:  Media Choice Market:  Texas, Oklahoma, Arkansas and Illinois. Headquarters: 3701 Bee Caves Road, Austin Texas 78746 Phone: 512-693-9905 Email: info@mediachoice.com Media Choice owns and operates over 400 structures with 1,300 static and digital faces in Central, South and East Texas as well as faces in Arkansas, Oklahoma, and the Chicago DMA. The company […]

104 Years of OOH Advertising Research

A recent publication in the Journal of Advertising reviewed 454 articles spanning 104 years of academic research in OOH advertising and generated 20 research questions for academics and practitioners to move OOH advertising research forward and increase its visibility. At a high level, the review finds 54% of academic research […]