The visibility of a billboard is defined not just by the surface of the sign, but by the lease and easement protections encumbering the land. That’s the lesson of Peterpank Diner Properties, LLC and Ram-Pank v. Wawa, Inc and RETLAW 967. Here are the facts of the case. Outfront Media […]
Other News
New South Acquires AL Billboard Structures From Simple Outdoor
CHATTANOOGA, TN., June 9, 2022— New South Outdoor, LLC, an owner and operator of outdoor advertising signs, announced today that it has acquired the sign assets of Simple Outdoor, Inc in Alabama. The purchase includes 24 billboard faces located in the Anniston, Alabama market. This addition does well to compliment […]
Rate This Ad with Greg Callaham
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company of the Day: Pacific Outdoor
Company: Pacific Outdoor Advertising Headquarters: Seattle, WA Phone: 206-536-3600 Email: kelly@pacificoutdooradvertising.com Pacific Outdoor owns and operates 116 faces in the Seattle DMA. Traditional and Digital Bulletins and Walls in Seattle/Tacoma, Snohomish County, Pierce County, and The Skagit Valley. Pacific is the sales provider for the iconic Seattle Monorail with Train […]
Our New Sales Book is Available for Purchase!
Order Your Copy Here! If you sell Out of Home advertising you need The Ultimate Out of Home Sales Guide. This book is co-authored by Billboard Insider and Kevin Gephart. We met Kevin in 2019 when he was newly retired after a 37 year career selling media, including 12 years […]
Billboard Insider Classifieds June 11, 2022
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
The Ultimate OOH Sales Guide Gives a Shout Out to Keystone Advertising
We have just completed our first full week of sales of The Ultimate OOH Sales Guide. We appreciate all the individuals and companies that purchased our new book. Our shout out of the week goes to Keystone Outdoor Advertising who contacted us with the following note: “We received the OOH […]
Volta Media Revenues up 77% in 1Q 2022
Volta revenues grew 77% during the first quarter of 2022 but the company is still cashflow negative. Here are the results of the first quarter earnings release,, earnings presentation and webcast. Revenue increased 77% to $8.4 million in the first quarter of 2022. Volta projects annual revenues of $70-80 million […]
Meow Wolf Wins OBIE Gold and Silver for Campaigns
LAS VEGAS (JUNE 9, 2022) – It’s an ordinary grocery store delivery truck at first glance, but there’s much more to Meow Wolf Las Vegas’ new mobile billboard than meets the eye. To ensure the advertising for Omega Mart is on par with the creativity and innovation flowing throughout the […]
Company of the Day: Liberty Outdoor
Company: Liberty Outdoor Headquarters: 4114 Route 176, Crystal Lake, IL 60014 Market: Greater Crystal Lake, IL area, between Milwaukee and Chicago Phone: 815.459.1776 Email: bjavor@libertyoutdooradvertising.com Liberty Outdoor Advertising has been specializing in Billboard advertising since 1982. They currently are operating 144 faces at 44 locations throughout McHenry County. In addition to billboards, Liberty provides Coroplast signage […]