LOS ANGELES, July 7, 2022 /PRNewswire/ — AdQuick.com, the world’s top out-of-home (OOH) advertising platform, today announces a partnership with OutPoint, a predictive media mix modeling (MMM) platform, to enable AdQuick users to intelligently diversify and scale their advertising media mix–including their existing out-of-home campaigns. “In the wake of iOS14+, many brands are seeking […]
Company: Look Billboards Market: Southern Oklahoma Headquarters: 1500 W. Broadway, Ardmore, Oklahoma Phone: 580-226-0222 LOOK Billboards operates 100+ traditional faces and 5 digital rotary-networked billboards in the following Oklahoma markets: Ardmore, Atoka, Caddo, Durant, Healdton-Wilson, Lone Grove, Madill, Springer and Sulphur-Davis. Most of the billboards are 12 by 24. Chris Cowlbeck is the General […]
Being effective in sales takes both training and experience. In a hot economy, sales can come easily, but when businesses begin worrying about inflation and a softening economy the importance of training and the developed skills of your salespeople become more and more important. Insider spoke with Dan Nausley of […]
We had a number of comments from yesterdays’ article, by Richard Rothfelder, on Lamar vs TxDOT including the following post from Richard Hamlin of Hamlin Cody based in California. State officials have two types of duties, ministerial and discretionary. A discretionary duty gives the official room to interpret facts and […]
Calling all OOH advertisers – The 2022 Media Plan Awards are open for entries The numbers don’t lie. The power of OOH keeps growing, so much so that it’s now much more efficient at generating results than TV, video, radio, banner, and print ads. But great OOH campaigns don’t just […]
New York, NY (July 6, 2022) – Geopath, the not-for-profit organization that provides the industry-standard audience metrics for out-of-home (OOH) advertising, has named Chris Luken Senior Vice President of Product. In this new role at Geopath, Luken will focus on accelerating and expanding the suite of Geopath’s OOH audience measurement […]
Company: Mackay Advertising Market: Texas Headquarters: 2221 Clear Creek Court, Weatherford, TX 76087 Phone: 817-877-1866 Email: Mike@MackayAdvertising.com Mackay Advertising was founded in 1985 and provides outdoor advertising on buses, bus benches, and billboards in the Dallas/Fort Worth market. Mackay also offers graphic design services such as: Logos, Business Cards, Brochures, […]
The Texas Court of Appeals, for the 14th District in Houston, issued its opinion on May 12, 2022 in Lamar vs Texas Department of Transportation, holding that TxDOT has sovereign immunity against Lamar’s claims that it’s “officials interpreted the rules incorrectly when more than four years after Lamar last paid […]
By Kevin Gephart Lots of talk whether the Federal Reserve’s efforts to raise interest rates and curb the money supply will put us in a recession. OOH is the Do-More-With-Less medium. As you meet with clients and prospects, ask the high gain question: “If we slide into a recession, how […]
JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has announced the signature of a strategic alliance, including the acquisition of a majority stake, with Displayce, the DSP (Demand Side Platform) leader specialised in the purchasing and optimisation of digital outdoor advertising (DOOH). Displayce, a French start-up […]
