New York & London (October 23, 2023) – Place Exchange, the leading supply-side platform (SSP) for programmatic Out of Home (OOH) media, today announced a new phase in its partnership with Clear Channel, which will enable direct programmatic buying of the media leader’s expansive digital out-of-home (DOOH) inventory that spans the United Kingdom, Belgium, France, Finland, Norway, Netherlands, Spain, Sweden, and Poland, via integration with Clear Channel LaunchPAD.Through Place Exchange, advertisers will seamlessly be able to discover and buy nearly 13,000 Clear Channel DOOH screens across multiple environments including roadside, supermarkets, malls, and transit, alongside other programmatic channels like online digital, mobile, and CTV – all within their preferred demand-side platforms (DSPs). The UK will be the first market to come online via the LaunchPAD integration.According to Statista, the spending on DOOH in Europe is expected to increase by 7.27% annually from 2023 to 2027, resulting in a market worth US$4.29 billion by 2027. This remarkable growth is due to the unique ability of DOOH advertising to provide highly relevant and impactful messaging with flexibility and precision across various high-traffic real-world environments. Additionally, advancements in measurement techniques enable advertisers to accurately measure the effectiveness of their DOOH campaigns.
“We are thrilled to deepen our existing partnership with Clear Channel and further expand our programmatic offering in Europe, making buying programmatic DOOH an even more seamless experience for advertisers,” said James Power, Commercial Director EMEA at Place Exchange. “Our direct integration with LaunchPAD now gives our demand partners an unprecedented level of programmatic flexibility and operational efficiencies when activating Clear Channel inventory in Europe.”
“This partnership is just one example of our continued efforts to provide tremendous growth opportunities for programmatic DOOH across Europe as we seek to help advertisers connect with audiences in the heart of Europe’s largest markets,” said Dom Dunne, Programmatic Commercial Lead at Clear Channel Europe. “We look forward to building on our previous experience of working closely with Place Exchange in the US and Latin America. And through their partnerships with the world’s leading DSPs, we can continue to unlock more omnichannel marketing opportunities for advertisers across the continent.”
About Place Exchange
Place Exchange is the leading SSP for programmatic out-of-home media. Integrated with omnichannel and OOH DSPs, Place Exchange’s patented technology uniquely offers agencies and advertisers the opportunity to fully unify buying and measurement of OOH media with other digital channels, leveraging the same workflow, creatives, reporting, and attribution as for online and mobile advertising. Place Exchange’s unmatched premium supply ecosystem adheres to its Place Exchange Clear certification program that delivers buyers quality, consistency, transparency, and compliance. For OOH media partners, Place Exchange offers the opportunity to access untapped programmatic ad spend with full transparency and control. For more information about Place Exchange, visit www.placeexchange.com.
About Clear Channel Europe
Clear Channel UK is part of Clear Channel Europe. Clear Channel Europe is a division of leading global Out of Home media company, Clear Channel Outdoor Holdings, Inc. (NYSE: CCO).
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