AdQuick.com & Clear Channel Outdoor Innovate to Deliver Real-Time Availability Data to Modernize Out-of-Home Media Buying July 20, 2022 Los Angeles, CA–AdQuick.com, the leading Out-of-Home (OOH) advertising platform in the world, today announces a partnership withClear Channel Outdoor(NYSE:CCO), one of the world’s largest Out-of-Home (OOH) advertising companies, to provide AdQuick […]
Other News
Good News for Airport Out of Home Plants
Some good news if you are in the airport out of home business. Over the past 7 days the TSA reports that an average of 2.3 million travelers per day went through TSA checkpoints. The last week’s airport passenger travel is up 11% over the same week in 2021 and […]
OAAA is Bringing their Safety Seminar to Houston
Everything you need to know to create even safer OOH operations Investing in safety should be a priority – for the health of our employees and our industry, which is why we’re devoting three days to discussing the practices aimed at keeping your construction and maintenance workers even safer. […]
Broadsign Enhances Programmatic Bidding
Montreal, Canada– July 19, 2022 – Broadsign, the leading out-of-home (OOH) advertising platform, today released Broadsign Reach Header Bidder, a solution for Broadsign Reach users that enables media owners to consolidate and manage programmatic bids from multiple third-party supply-side-platforms (SSPs). Rather than the current practice of reserving a one-to-one slot […]
Company of the Day: Martin Digital Display
Company: Martin Digital Display Address: 2703 McGraw Drive, Suite 6, Bloomington, IL. 61704 Email: david@martindigitaldisplay.com Phone: 309-662-4238 Martin Digital Display is a locally owned out of home advertising company with three out of home faces located in Bloomington, IL. The company The company is a member of the OAAA and […]
Sean Reilly on Out of Home and Recession
Yesterday we discussed recessions and out of home. Here’s what Lamar CEO Sean Reilly said at the May 2022 JP Morgan conference when an investor asked about how recessions impact Lamar: “I’ve managed through a lot of recessions…In a garden variety recession we are not as cyclical as people think. […]
Sales Tip: OOH Ads Drive Quick Service Restaurant Sales
By Steve Nicklin SVP Marketing and Analytics, OAAA The QSR category produced a solid 7.3% increase in OOH spend in 2021, and the latest OAAA-Harris Poll research showcases why OOH is an important component of the fast food media mix. McDonald’s is the classic OOH case study, having earned the […]
Clear Channel Outdoor Stock Rallies on Europe Sale Rumors
Yesterday we reported that Clear Channel Outdoor is close to selling Europe. The market was pleased by the news. Clear Channel stock broke higher first thing in the morning and closed the day up 16% to $1.23 while Lamar was up 1%, OUTFRONT was up 0.5% and the S&P 500 […]
Rate This Ad with Greg Callaham
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company of the Day – Marlin Outdoor Advertising
Company: Marlin Outdoor Advertising Headquarters: 55 New Orleans Road, Suite #209 Hilton Head Island,SC 29928 Market: Georgia and South Carolina Phone: 843.785.5769 Email: billboardshhi@gmail.com For 25 years Marlin Outdoor has provided clients with increased sales and leads through strategic placement of billboards across the Southeast, combined with quality design and graphics. […]