Other News

goodr Launches Billboard Campaign in Town with 269 Residents

CARL, GA (June 16, 2022) — goodr, the brand known for its budget-friendly active sunglasses and irreverent approach to marketing, is thrilled to announce its first large-scale awareness campaign in collaboration with Lamar Advertising, which will take an approach unique to the absurdity that is goodr. goodr is an active […]

Company of the Day: Light It Up, LLC.

Company: Light It Up LLC Markets: Louisiana Email: mydigitalbillboard@gmail.com Phone: 318-302-0155 Light It Up, LLC. operates a static and digital billboard plant with 5 static faces and four digital faces in Central Louisiana. [wpforms id=”9787″] Paid Advertisement

80% of Consumers Say They’ve Made Purchase After Seeing OOH Ad

BOSTON — June 15, 2022 – OneScreen.ai, the marketplace provider for buying and selling out-of-home (OOH) advertising, released new research citing 77% of consumers are noticing their physical surroundings more now than before the pandemic. Fifty-two percent of respondents say they are renewing their connection with the outdoors while reducing […]

MRC Announces Contract Extension for Ivie

New agreement extends George Ivie’s term as MRC Executive Director and CEO through 2027 New York, NY (June 15, 2022): The Media Rating Council (MRC) announced today that Executive Director and CEO George W. Ivie has agreed to a new five-year contract extension. This extension to his current contract means […]

Outdoor Solutions Group Launches NY Ferry digitals.

Outdoor Solutions Group is proud to announce a digital technology evolution within the New York Waterway ferry system’s advertising program. Within the iconic NY Waterway ferry terminals and ferries, the new digital network media opportunity provides advertisers eye-level dynamic digital canvases to reach their target audiences of thousands of people […]

Grocery TV Adds 2,600 Southeastern Grocers Screen

Grocery TV, the largest digital advertising network in U.S. grocery, today announced it is adding 2,600 point-of-sale displays to its network through a new partnership with one of the largest conventional supermarket companies in the U.S.— which includes prominent regional brands Fresco y Más, Harveys Supermarket, and Winn-Dixie stores. “SEG […]

Company of the Day – LinBerg Billboards

Company:  LinBerg BillboardsMarkets: OklahomaHeadquarters:  Shawnee, OklahomaPhone:  (405) 412-8096LinBerg Billboards is an Oklahoma owned media and billboard advertising company.  Wes Romberg II is the company owner.   [wpforms id=”9787″] Paid Advertisement

Heritage Outdoor Acquires Dynamic Chicago Wallscape

(Chicago, Ill. – June 14, 2022) Heritage Outdoor Media, a New York City-based out-of-home media company, today announced the acquisition of a spectacular wallscape located on Lincoln Avenue in the historic neighborhood of Lincoln Park, Chicago.  This is the second transaction completed between Heritage and M&M Outdoor of Chicago in […]

Group M Updates 2022 Revenue Growth With Mid-Year Breakdown

Group M released its mid-year 2022 revenue forecast this week for both global and US markets. Here are some highlights from the US markets. You can read the full report at this link. 2022 U.S. MID-YEAR ADVERTISING FORECAST BREAKDOWN Data from the U.S. Bureau of Labor Statistics (BLS) has shown […]

Clear Channel Airports Adds Digital Advertising to Signature Flight Terminals

New York, NY – – Clear Channel Airports (CCA), the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), and the nation’s leading airport media provider, announced today a new state of the art digital out of home advertising program is available across the top tier private aviation […]