BOSTON — Aug. 3, 2022 – OneScreen.ai, the marketplace provider for buying and selling out-of-home (OOH) advertising, has launched the most comprehensive public directory of OOH advertising inventory with more than 3,200 OOH providers, including media companies, vendors and agencies, and more than 864,000 media listings across various categories, including […]
Other News
Company of the Day – MH Outdoor Media
Company: MH Outdoor Media, LLC Headquarters: 11750 Katy Freeway Suite 1300 Houston, Texas 77079 Markets: Alabama, Texas, Tennessee, Louisiana, and Florida Phone: 855-220-0423 Email: mhenderson@machaik.com MH Outdoor was founded in July 2011 in Houston, Texas. MH Outdoor Media has grown to own and operate over 1,200 static, tri-vision and digital […]
Anatomy of a Deal by Stark Capital Solutions
By Chris Stark and Craig Berry, Stark Capital Solutions Through our years in the industry, we have been involved in and completed hundreds of billboard transactions. While most of them are fairly “standard”, we’ve encountered some with unique stories, interesting details and complex backgrounds. We thought it would be interesting […]
How Women Bring Home the DOOH
By Julia Cramer, Adomni Content Specialist Women make up more than half of the US population and control over 80% of consumer spending. However, these statistics do not reflect the ads we see daily, with research showing that men are almost 40% more likely than women to be featured prominently […]
Fotofetch Crushes Photography for OOH
A year ago when we launched our platform, we had a few hundred photographers shooting for FotoFetch. Today, we have over 4,000 photographers shooting photos across North America. As I write this post, I am watching the FotoFetch admin map of photographers, videographers and drone pilots on assignment today. We […]
KEVANI Enters the New York Market
Located in the trendy and upscale neighborhood in Lower Manhattan, SoHo Spectacle enhances KEVANI’s media portfolio, marking the first KEVANI offering on the East Coast. LOS ANGELES, Aug. 2, 2022 /PRNewswire/ — KEVANI, Inc. (“KEVANI”)—A premium market leader in out-of-home media sales and development has been awarded the long-term contract to operate […]
Company of the Day: Media Choice
Company: Media Choice Market: Texas, Oklahoma, Arkansas and Illinois. Headquarters: 3701 Bee Caves Road, Austin Texas 78746 Phone: 512-693-9905 Email: info@mediachoice.com Media Choice owns and operates over 400 structures with 1,300 static and digital faces in Central, South and East Texas as well as faces in Arkansas, Oklahoma, and the Chicago DMA. The company […]
104 Years of OOH Advertising Research
A recent publication in the Journal of Advertising reviewed 454 articles spanning 104 years of academic research in OOH advertising and generated 20 research questions for academics and practitioners to move OOH advertising research forward and increase its visibility. At a high level, the review finds 54% of academic research […]
Rothfelder On Unrecorded Leases and Constructive Notice
Billboard Insider has published numerous articles, including in its Guide to Leases, Easements, and Real Estate, advising that the prudent billboard operator should record his ground lease, or at least of memorandum of the lease. By officially recording in the county real property records, the operator insures the world has […]
How To Improve a Skyline View
Thanks to an Insider reader who passed along this article and video from bringmethenews.com. Solve, a Minneapolis advertising agency, came up with a clever solution for a billboard that was blocking the view of the downtown skyline from its office. Seeking an innovative answer to its employees’ views, the company […]