Other News

Salt Lake OOH Companies Working With Post District Building Developers

Building Salt Lake is reporting that a group of prominent developers have been working with the executives of billboard companies on a framework that could change the makeup of massive advertisements along several major roads leading into the heart of Downtown Salt Lake City.  The work was facilitated by Mayor […]

Company of the Day: Next Generation Advertising

Company: Next Generation Advertising Headquarters:  5801 S. Perkins Road, Stillwater, OK 74074 Markets:  Two sided digital structures in Stillwater on Highway 177 Phone: 405.334.5638 Email:    dan@lednextgen.com Next Generation Advertising started in October 2010. The have two 10′ X 30′ Watchfire Digital boards on one structure.  [wpforms id=”9787″] Paid Advertisement

Is Out of Home a GDP Plus Business?

From the end of the great recession to the onset of covid out of home was a GDP business.  It rose in line with the US economy.  US out of home revenues grew 3.89% from 2010 to 2019 versus growth of 4.0% for the Nominal US Gross Domestic Product. A […]

European Energy Shortage Impacting Digital Billboard Hours

With the war between Russia and Ukraine impacting the supply of energy, Europe has to save energy. In August, the EU’s gas emergency plan came into force, under which the member countries have to save 15 percent on gas. Germany has a self-imposed target of 20 percent savings. Invidis is reporting […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Newman Signs

Company: Newman Signs Markets: North Dakota Address: 1606 6th Ave SW, Jamestown, ND  58401 Phone: 1-701-252-1970 Newmans signs was founded by Harold Newman in 1956 to pay for college tuition.  The company operates sign business along with a bulletin, digital billboard and poster plant in North Dakota.  The company’s main office […]

Billboard Insider Classifieds August 27, 2022

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Selling More OOH Sales Faster in a Recession

The IBO held an online webinar earlier this month hosted by Beck Smith with special guest, Kevin Gephart.  If you did not get a chance to sign up for the class, we wanted to provide a video of the discussion below. Having sales mentors, like Kevin Gephart, to help us […]

Richard Peterson on Safety Priorities for OOH Companies

The OAAA Operations & Safety Seminar is scheduled for September 19-21 at OUTFRONT Media’s plant in Houston, Texas.  Insider talked to the OAAA’s Safety, Standards, and Technology Committee Chair Richard Peterson, President of Porter Advertising, about the importance of safety in OOH operations. Why is safety an important topic for […]

Vistar Media Launches Programmatic Mediation

Streamlined solution for digital out-of-home networks to access & optimize revenue from multiple SSPs August 25, 2022 06:00 AM Pacific Daylight Time NEW YORK–(BUSINESS WIRE)–Vistar Media, the leading global provider of software for digital signage, has launched a mediation solution for digital out-of-home (DOOH). Mediation allows networks to create a […]