Other News

Answers to Your Questions on the Watchfire Purchase

To get the story behind today’s announcement that H.I.G. purchased the Watchfire Signs, Billboard Insider reached out of H.I.G. with some questions. Who are the H.I.G principals who will be active in the investment? Ryan Kaplan, Managing Director, and David Miller, Principal, will be engaged with Watchfire. What intrigued H.I.G […]

JCDecaux Renews Shanghai Metro Contract

JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced that it has signed a 15-year contract to extend the advertising operations of lines 1 to 13 of the Shanghai Metro as well as 5 new lines (lines 14 to 18). This contract, awarded following a tender, […]

Company of the Day: Meadow Outdoor

Company: Meadow Outdoor Markets: Washington, Oregon, California, Idaho, Montana, Wyoming, Utah Headquarters: PO Box 331, The Dalles, OR  97058 Phone: 800-221-4114 Meadow Outdoor is a family-owned, firm started by Joe Zukin in 1968. Joe began his association with the outdoor industry while President of Frontier Village Amusement Park in San Jose, CA in the […]

Vendor Profile: Productivity Fabricators

Vendor:  Productivity Fabricators Address: 2332 Flatley Rd, Richmond, IN. 47324 Email: jonodom@cyberprofab Phone: 765-966-2896 Productivity Fabricators is a private family owned and operated billboard structure fabricator located in Richmond, Indiana.   The company has 16 employees and a 40,000 square foot plant.  Productivity Fabricators is a member of the OAAA and […]

Rate This Ad by Wes Frick

Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]

Are You a Billboard Nerd?

Insider will proudly admit that my family has given me the title “Billboard Nerd”.  Seems that wherever I travel, eventually I will point out a billboard that interests me.  My wife or kids, if they are with us, will roll their eyes and call me a Billboard Nerd. It seems, […]

Company of the Day – Mesa Outdoor

Company: Mesa Outdoor Headquarters: 582 Market St., San Francisco CA 94104 Markets: Southern California Phone: 925.386.6372 Email: info@mesaoutdoor.com Mesa was founded in 2008 in Contra Costa County with the goal of developing outdoor advertising structures. Their projects include locations from Sacramento to San Diego.     [wpforms id=”9787″]   Paid Advertisement

How to Turn $20 LED Lights into a Million “Dolla” Design

Billboard Insider’s note: Independent operators in smaller markets don’t have unlimited creative budgets.  That’s this billboard campaign by Durden Outdoor deserves attention.  Sometimes smarts can substitute for money.  Kudos to Bill Durden and Out of Home Creative’s Melody Roberts.   By “Dolla” Bill Durden, VP and Creative Director, Durden Outdoor […]

Volta Partners with Hoboken for Ad Supported EV Charging Stations

SAN FRANCISCO, CA (July 21, 2022) – Volta Inc. (NYSE: VLTA), an industry-leading electric vehicle (“EV”) charging network powering vehicles and commerce, today announced its partnership with the City of Hoboken to install 25 conveniently located public EV charging stalls for the City’s residents, annual visitors, and commuters over the […]

Selling More OOH Faster During a Recession

  IBO Enterprise Manager, Becky Smith, will be hosting another on line Webinar.  Here are the details: Selling more OOH faster during a recession synopsis  Experience is a great teacher, but the tuition is way too high! Because there is a lot of valuable historic data on the effects of […]