The Santa Monica Daily Press shared the announcement made by BIG Outdoor and IKE Smart City that they would partner together to meet the terms of a contract with Santa Monica that will roll out up to 50 digital wayfinding signs. Six companies originally participated in a Santa Monica bid […]
Even though the IBO Spring Conference is in April, Insider wanted to remind members that February 28th is the cutoff date for the early registration discount. IBO members can get your registration in buy clicking on the link below. If you are a small or regional out of home company […]
Company: Tri Outdoor Market: Lehigh Valley, PA Headquarters: 1749 Red Hawk Way, Bethlehem, PA 18015 Phone: 610-838-8870 Tri Outdoor operated an 18 face outdoor advertising plant in Lehigh Valley, PA. The company was sold to Lamar Advertising in 2022 The company has been in business in excess of 50 years and is owned by […]
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
A Billboard Insider reader asks: Is the idea of a rotating board not something that a lot of billboard companies do anymore? We are going through some transitions in our marketing and software and I have been surprised when talking to people in the industry that the rotating bulletin idea […]
This slide from the recent Solomon Partners Media and Entertainment Summit Presentation caught Billboard Insider’s eye. It shows that public out of home companies are trading at a 9-14 times current cashflow (2022 EBIDTA). Billboard Insider’s take: Lamar has the highest valuation multiple because it has the longest weighted […]
Does the photo you need cost more than the value it will cost to get it. That is a question FotoFetch has solved. We understand that you do not wish to hire a commercial photographer. You wish to buy a photo. Once you separate the two, you quickly understand that […]
Company: Trans-Ad Markets: Puerto Rico Address: San Juan, PR 00926 Email: transadpuertorico@gmail.com Phone: 787-766-2610 Trans Ad operates a transit advertising and airport advertising business in Puerto Rico. The company provides advertising at Luis Munoz Marin International Airport and AMA bus Advertising. [wpforms id=”9787″] Paid Advertisement
This week focus on new business development for the second quarter. Don’t waste valuable, limited sales time pursuing new business with too short of a sales cycle. It’s unfortunate that management (for their own purposes) sometimes wants reps to chase sales too close to the week that they are going […]
SALT LAKE CITY (January 2023) – YESCO, the 103-year-old company known for manufacturing and maintaining internationally recognizable signs as well as its robust outdoor media presence across the Mountain West, announces the retirement of Patrick O’Donnell, president, YESCO Outdoor Media. A 40-year veteran of out-of-home advertising who earned top industry […]
