Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
Three things about the $93 million Clear Channel Switzerland sale which was announced yesterday. The price is OK. The sale price of 9.75 times segment cashflow is OK. For a wide variety of out of home transactions, Billboard Insider assumes 10 times segment cashflow as an average price. More than […]
SAN ANTONIO, Dec. 22, 2022 /PRNewswire/ — Clear Channel Outdoor Holdings, Inc. (CCO) (the “Company”) today announced it has entered into a definitive agreement to sell its business in Switzerland to Goldbach Group AG, an affiliate of TX Group AG, for CHF 86.0 million, or US$ 92.7 million1. The Company’s Swiss business […]
FotoFetch shot photos this week from L.A. to New Hampshire and places in between, from the south in Houston to the north in Saginaw. Whether you need photos to showcase your billboards, kiosks, or transit too, or you need to capture a unique perspective, FotoFetch has you covered. We provide […]
Company: Sign-A-Tronics Markets: Georgia Address: Jesup, Georgia Email: sales@signatronics.com Phone: 912-385-0075 Signatronics operates a double sided digital billboard in Wayne County Georgia in addition to acting as an authorized Watchfire signs dealer. The digital sign was erected in March 2014 and is the subject of a Watchfire signs case study. […]
This is the last in a series of columns by Arthur Outdoor’s James Douglas about starting, running and selling an out of home company. Today James talks about “the mom test” for restricting ads and selling the company. The mom test for restricting ads Did we refuse ads? Yes. There were ads […]
Baton Rouge, LA – December 21, 2022 – Lamar Advertising, a leader in outdoor advertising, today announced that the company is extending its billboard footprint into Sacramento with the acquisition of 11 digital displays and 6 static bulletins from Marquee Media. The acquisition significantly expands Lamar’s presence in the region, […]
Company: Seen Media Markets: Nationwide Address: 42 West St, Brooklyn, NY. 11222 Email: info@seenoutdoor.com Phone: 929-337-9057 Seen Outdoor operates a plant of wallscapes and hand painted billboards in New York, Chicago, Los Angeles and Boston. Jay Heleva is CEO. The company also does wild posting, experiential and guerrilla marketing. In November 2020 Seen Outdoor and […]
Earlier this month, Genesis Outdoor Advertising divested its Mid-Atlantic outdoor advertising plant to Lamar Advertising Company. The sale included digital and static advertising faces located across eastern Ohio and western Pennsylvania. “After many years of hard work to find good locations, to get them entitled, and build both static and […]
By Julia Cramer, Adomni Content Specialist Synopsis: Let’s dive into the past, present, and future of out-of-home (OOH) measurement. When some think of out-of-home (OOH), it’s hard to picture the one-to-many advertising medium as measurable against specific business objectives. But despite popular belief, the oldest form of advertising has […]
