From Pete Hautem Life is strange—but beautiful. Two nights ago, I dreamt about Outdoor Advertising. Yep. You read that right. After 44 years in the business, I still remain enthusiastic about the business and even dream about it occasionally. In my dream, all Out-of-Home had the same success and everyone’s business […]
We just read the Place Exchange July 2022 Programmatic OOH Trends report. Two thing we noted. The average OOH programmatic CPM increased 5% from $7.10 in the second of 2021 to $7.47 in the first half of 2022. Office building and point of care CPM’s were the highest OOH categories. […]
NEW YORK ( July 28, 2022) – Vistar Media, the leading global provider of software for digital out-of-home (DOOH), has appointed Welby Chen as Chief Operating Officer. Following a rapid expansion into 13 countries, strategic acquisition of Sage+Archer in Europe and record breaking revenue quarters, Chen joins the Vistar executive […]
Company: Marquee Media Markets: California Headquarters: 555 Capitol Mall, Suite 710 Sacramento CA 95814 Phone: 888-MEDIA-10 Email: info@marqueemediaus.com Marquee Media operates high profile digital and traditional billboards in California, including the Largest Full Motion Displays in Northern California. The company is co-owned by Jeff Joaquin and Michael Wagener. Insider talked with Marquee President and co-founder Jeff Joaquin whose […]
Clear Channel is close to selling Europe. Billboard Insider wonders if Clear Channel executives might announce something on the August 9 second quarter earnings call. Two thoughts about the pending sale. A sale is a win. Clear Channel’s Europe business had a 9% cashflow margin for the 12 months ended […]
A followup comment on Are You a Billboard Nerd? Huntington Outdoor CEO Justin Powell was recently in Peru and says this. No matter where I travel I’m always taking billboard pictures:) I was in Peru a couple weeks ago for a mission trip. I noticed two things… 1. The billboards […]
JULY 19, 2022—LOS ANGELES—Full-motion digital sign pioneer WOW Media is pleased to announce the launch of WOWNOW — a first of its kind technology platform for short-term digital billboard campaigns across the WOW Digital Billboard Network. Advertisers seeking to book campaigns in Los Angeles on WOW’s giant digital and full-motion […]
Company: Mashburn Outdoor Headquarters: 2555 Marietta Highway, Ste. 102, Canton, GA 30114 Markets: Atlanta GA Phone: (877) 413-3683 Email: nslota@mashburnoutdoor.com Led by Richard Mashburn, Mashburn Outdoor has owned and operated over 328 traditional and digital billboard faces throughout the Southeast. Mashburn currently operates 28 digital and 6 static faces in […]
It seems like everyday there’s a new mass shooting, whether its Uvalde, Buffalo, Parkland, Sandy Hook, and on and on. And, just as predictably, there’s more and more talk about gun control legislation. Especially in these tragic times, everybody appears to have an opinion under the Fourth Amendment, namely whether […]
DANVILLE, Ill. – July 26, 2022 – H.I.G. Capital (“H.I.G.”), a leading global alternative investment firm with $50 billion of equity capital under management, is pleased to announce that one of its affiliates has completed the acquisition of Watchfire Signs, LLC (“Watchfire” or the “Company”). Headquartered in Danville, Ill., Watchfire […]
