Other News

Andrea Messimer, Media Legend, Passes Away Unexpectedly

Friends and family bid a sad farewell to a cherished mother, sister, daughter, friend, author, entrepreneur, and legend as Andrea Messimer passed away unexpectedly at her home in Lakewood Ranch, Florida. Long known for her outstanding work in the out-of-home (OOH) and digital advertising verticals, Andrea’s loss is reverberating coast-to-coast […]

Remembering Andrea Messimer

Billboard Insider is saddened by Andrea Messimer’s death.  We will miss her.  Her smile brightened every OAAA/Geopath convention and Andrea was the sort of person who could communicate a smile over the phone or via the keyboard.  Andrea worked in the out of home business for more than 20 years […]

Rate This Ad with Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day – Standish Johnson Company

Company: Standish Johnson Outdoor Advertising Headquarters: 475 Hope Street, Providence, RI 02906 Market: Eastern Connecticut Phone: 401.751.3170 During the 1950’s Richard Deeble entered the outdoor advertising business while located in California. Proven a success in the field, Richard Deeble later purchased the Standish Johnson Company from the founding families. The […]

Happy New Year from Billboard Insider

We are taking the day off to celebrate the New Year.  The artworks is courtesy of Greg Callaham Graphic Design   [wpforms id=”9787″] Paid Advertisement

Billboard Insider Classifieds December 31, 2022

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

5 Ways to Improve Your Out of Home Company in 2023

It’s time for New Years resolutions and here are five New Years resolutions which will improve your out of home company in 2023. Install a digital billboard face. Billboard Insider is surprised at how many out of home companies there are which don’t have any digital faces.  Most out of […]

Blip’s 2022 Year in Review

Insider has been posting some of the year end summaries this week and saw this one from Blip.   Blip’s 2022 Year in Review We have had an amazing year, full of incredible billboard campaigns and dedicated advertisers. And what better way to wrap up a great year than recapping […]

Company of the Day: Giraffe Advertising

Company: Giraffe Advertising Headquarters:  9655 Perkins Rd, Suite C-155, Baton Rouge, LA 70810 Market:  Baton Rouge, LA Phone:  225.910.0428 Email:  sales@southernoutdoorads.com Southern Outdoor Advertising dba Giraffe Advertising provides custom solutions throughout East Baton Rouge, Livingston and Ascension Parishes. Their inventory includes billboards, transit bench ads, and kiosk advertising at the Perkins Rowe […]

A Software Solution for Out of Home Leases

Yesterday out of home leasing expert Andy Goodman talked about using software to manage lease renewals.  Billboard Insider asked Billboard Planet’s Mike Donaldson to discuss the benefits of using software to manage out of home leases. Mike, how can good software help an out of home real estate manager? There […]