Adquick’s Chris Gadek has a nice article at Fast company titled POV: Digital advertising is dead. Good riddance. Yes he has a dog in the fight but he’s right about what privacy concerns are doing to online advertising: “By sheer necessity, browser based advertising will rely on cohort -based or […]
Other News
Company of the Day: Tyler Outdoor
Company: Tyler Outdoor Markets: Oklahoma. Headquarters: 5101 S. Shields Blvd, Oklahoma City, OK 73129 Phone: 405-429-5015 Tyler Outdoor operates a billboard plant with 1,900 faces. Tyler outdoor was founded in 1965 by Ralph Tyler. Tyler Outdoor is part of a local, family owned business by sons Ty and Tony Tyler. The family also […]
Billboard Insider Classifieds February 11, 2023
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
Andy Goodman on Lease Terms
Billboard Insider asked out of home leasing and development expert Andy Goodman to review and comment on a standard out of home advertising lease. Today he looks at the Term Section. Andy’s comments are in italics. Term: This lease if for a term of ten (10) years, commencing on the _________ […]
Chris Cowlbeck on Why MRC Accreditation Matters to Your OOH Company
Media Rating Council has announced a public webinar on Friday, February 24th, at 1 PM ET, to be a one-hour session where the they will take you through how this process was developed, why it was developed in the manner it was, the controls that are in place and how […]
Fotofetch Shot of the Week
Does the photo you need cost more than the value it will cost to get it? That is a question FotoFetch has solved. We understand that you do not wish to hire a commercial photographer. You wish to buy a photo. Once you separate the two, you quickly understand that […]
Company of the Day: Triad Media
Company: Triad Outdoor Advertising Markets: North Carolina Address: 131 Industrial Avenue , Greensboro, NC 27406 Email: jpbryant@triadinvestmentco.com Phone: 336-247-3313 Triad Outdoor is a family owned and operated Outdoor Advertising company based in Greensboro North Carolina providing coverage in eight Central North Carolina counties known as the Piedmont-Triad area of NC. Insider talked with Jim Bryant’s […]
OOH Lawyer Jennifer Sloane on Protecting Your Easements
Law Firm: Sloane Law Office Address: Orlando, Florida Email: JSloane@Sloanelawoffice.com Phone: 407-599-7400 Out of home lawyer Jennifer Sloane of Sloane Law Office represents out of home companies all around the country. We know she’s active because she’s represented several out of home companies which have done business with our Billboard […]
SignBird and Lucit Join Together to Deliver High-Quality Creative Proofs With Lucit XR
February 9th, 2023 Lucit XR is a game-changing new tool intended to allow billboard owners and agencies to easily create a proof that mirrors how their ad will appear in the real world. Using this new system to bring advertisements to life makes proofs more accessible to everyone, helping to […]
Lamar and Colossal Paint Brooklyn Mural for Black History Month
Baton Rouge, LA – February 8, 2023 – In celebration of Black History Month, Lamar Advertising, a leader in outdoor advertising, and Lamar’s Colossal Media division have teamed up with Black Artists + Designers Guild (BADG) to create a hand-painted mural on a wallscape in Brooklyn that will celebrate the […]