Sometimes corporate landlords or railroads hire out of home companies to act as their agent to manage out of home leases. It will be expensive for you if you use an agent’s position to advantage your company. That’s the lesson of Craig Outdoor, Midwest Outdoor and Patriot Outdoor v Viacom […]
WARC has released updated global ad spend projections. It forecasts that global out of home ad spending will grow 10% in 2022 and 5% in 2023. 24 August 2022: Global advertising spend is on course to rise by 8.3% – or $67.3bn – to $880.9bn this year, finds WARC, lifted by […]
NEW YORK, Aug. 24, 2022 — Mesmerize (www.mesmerize.com), a prominent media company specializing in patient education at the point of care, is pleased to announce a new partnership with PharmaSmart®. PharmaSmart is a leading health kiosk company that provides clinical-grade patient screening, mobile app integration, and deep customization to support retail brands, […]
Company: NBA Digital Billboard Headquarters: 15322 E. Kellogg, Wichita, KS 67230 Market: Wichita, Kansas Phone: 316-990-1593 NBA Digital Billboard offers a two-sided East/West facing display. The digital LED board is 10′ X 40′ and visible to both east and west bound traffic and is seen by thousands of cars a […]
On today’s Billboard Insider podcast out of home banker Nick Gonzales talks about the out of home debt markets. Nick’s bank seeks $1-20 million out of home loans. Here are the highlights. On July 1 Metro Phoenix Bank was acquired by Alerus Financial Corporation. What does the acquisition mean for […]
At their annual state convention meeting last week, the Outdoor Advertising Association of Georgia honored Jim McLaughlin with their prestigious Lifetime Achievement award. Some 80 people were in attendance as OAAG Executive Director, Zak Daniel presented the award. McLaughlin logged almost 50 years in the outdoor advertising industry and held […]
At the OAAA Safety Seminar, operations personnel will hear from safety experts about the latest laws, regulations, and practices concerning safety in the workplace as it relates to the OOH industry. Topics included: OSHA update Fall protection Vegetation control Structural inspections Safety meetings Driver safety Dealing with subcontractors Powerline safety […]
Company: New South Outdoor Markets: Alabama, Tennessee Address: 711 Signal Mountain Rd #203 Chattanooga, TN 37405 Phone: 256-253-1440 Email: info@newsouthoutdoor.com New South Outdoor operates a billboard plant in Alabama and Tennessee. We talked with New South Founder and President Neil Bell. What’s new since we talked a year or two ago? […]
US Billboards have completely recovered from covid and then some. The other US out of home sectors still lag. Here’s what Billboard Insider found after reviewing the last three years of quarterly US out of home revenues by sector as reported to the OAAA. US billboard revenues are 12% above […]
Soft Signs just completed a unique 3D billboard to promote the Seattle Kraken hockey team. Soft Sign’s Owner Eddy Carolan tells Billboard Insider that Billups created the campaign and it was executed on Lamar Advertising billboards. Here’s the sculpture phase… …preinstall… …and the finished product. [wpforms id=”9787″] Paid Advertisement
