Other News

Jeremy Male: Advertising Demand Continues to be Robust

“Advertising demand continues to be robust” was how OUTFRONT CEO Jeremy Male introduced OUTFRONT Media’s 3rd quarter 22 financials.  Some other highlights from the earnings call. Male expects mid to high single digit growth in the fourth quarter. While there continues to be significant volatility in the financial markets and […]

Digital Billboard Celebrates Out of Home Lawyer’s Wedding

  How does an out of home attorney celebrate a wedding?  On a digital billboard. Billboard Insider received this email from Richard Rothfelder of the Rothfelder and Falick law firm. My son and partner Chris got married to Bianca Saturday in Santa Rosa, where Tom Jackson was kind enough to […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Red Sunset Land

Company:  Red Sunset Land Outdoor Advertising Markets:  Minnesota Address: 9186 Raps Rd, Cook, MN. 55723 Email: info@redsunsetland.com Phone: 218-780-0477 Red Sunset Land Development operates a two two-sided static billboards with a total of 4 faces in Cook, Minnesota.  In addition to the out of home business, the company buys and sells […]

Billboard Insider Classifieds November 5, 2022

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

70 Categories to Sell More Faster in Q1

Typically, the first six weeks of every new year represents a sales slump for most OOH sales makers/companies. It’s believed to be due to client spending being down during those weeks. However, The Radio Advertising Bureau Statistics dispute that. They show overall client spending during January to be on par […]

Outfront Revenues Up 14% in 3Q 2022

OUTFRONT revenues grew 14% in the third quarter of 2022.  Here are the results of the OUTFRONT Media 3Q 22 earnings release and OUTFRONT Media 3Q 2022 earnings presentation. Revenues increased 14% to $454 million in the third quarter of 2022.  Billboard revenues grew 12%.  Transit revenues grew 21%.  National […]

Pete Hautem Remembers Lance Bell

By Billboard Planet National Sales Consultant Pete Hautem Lance Bell was a mountain of a man. Stood about 6’2″ and weighed slightly north of 250. No fat. Just muscle. Adding to that frame was his beaver bottom skin Stetson hat always perched on his head. And, of course, he was […]

Company of the Day: Reagan Outdoor

Company: Reagan Advertising Markets: Indiana, Iowa, Minnesota, Nevada, Tennessee, Texas, Utah Headquarters: 1775 North Warm Springs Road, Salt Lake City, UT  84116 Phone: 801-521-1775 Reagan Outdoor was started in 1965 and is privately held.  Reagan is the 5th largest out of roadside billboard company in the US with 9,300 faces in in 7 states. […]

OOH Founders Journey – Getting Started

Billboard Insider is running a series about starting, running and selling an out of home company.  We will profile James Douglas who started Arthur Outdoor with his brother Samuel Douglas after graduating from college. Earlier this month the Douglas brothers sold their out of home assets to Main Street Outdoor. […]