Today out of home development and leasing expert Andy Goodman talks about how you should describe your billboard structure in a lease. How should you describe your billboard structure in a lease? The Lease should describe all improvements being made by the Lessee on the property related to the billboard […]
Other News
Clear Channel Americas Revenue up 8.6% in Q3 2022
“Our third quarter results were at the high end of the revenue guidance we provided” was how Clear Channel Outdoor CEO Scott Wells led of the company’s earnings call. Here are the results of the Clear Channel Outdoor 3Q22 earnings release, 3Q 22 investor deck and conference call. Clear Channel Outdoor […]
Coach Runs 3D Film on Piccadilly Lights
LONDON, NOVEMBER 8, 2022 – Coach today brings “Courage to Be Real” to London, launching a 3D animated film starring global Coach ambassador Lil Nas X. Courage to Be Real is Coach’s mission and message about embracing all aspects of who you are with confidence—and inspiring others to express themselves […]
Company of the Day: Renaissance Outdoor
Company: Renaissance Outdoor Advertising, Inc. Headquarters: 1121 W. Pointe Vista Path, Hernando FL 34442 Markets: Florida Phone: 352.533.4330 Renaissance Outdoor Advertising, Inc. (ROA) is a locally owned and operated company that has been in business in Citrus County since 1988. The company operates 11 structures in the following markets: Hernando Citrus Springs Crystal River […]
Billboards are not Passive Income! The 2022 Version
Billboards are not passive income. Billboards are not passive income. Billboard Insider reposts this once a year because we get too many phone calls and emails from newbies who think this is so. Google “owning billboards for passive income” and you’ll get rich quick stories written by people who don’t […]
Half of Advertisers Expect to Buy More Out of Home in 2023
New York, NY – November 7, 2022 – More than half (51%) of advertisers expect to invest more in Out of Home (OOH) in 2023, according to a new survey of brand marketers and agencies released by BWG Strategy, a leading provider of market intelligence, data and other information, and Talon America, a leading independent […]
OAAA Has a Strong Program Lined Up For DSE 2022
Thought Leadership Sessions to Help Industry Prepare for Accelerated Growth Post-Pandemic WASHINGTON D.C. (November 7, 2022) – The Out of Home Advertising Association of America (OAAA), the national trade association for the entire OOH and DOOH media ecosystem, announced today a series of stellar panel sessions slated for Digital Signage […]
SignBird Tuesday Tip – Is Your Board Camera Ready?
One of the things we come across when taking photos and video of billboards are boards that aren’t quite ready to be shot. Making sure your board is picture-perfect helps us capture the beautiful footage that we love. Here are some tips on how to make sure your board is […]
Company of the Day – Ride Circuit
Company: Ride Circuit Primary Office: 777 South Flagler Drive, Suite 800 West Tower, West Palm Beach, FL 33401 Markets: CA, CO, IL, NY, NJ, MA, FL, TX Phone: (646) 504-3733 Founded by James Mirras and Alex Esposito in 2011, Circuit is an affordable (sometimes free), electric, micro-transit solution. Circuit uses […]
Lamar Advertising Revenue Up 11% in 3Q 2022
“Our third quarter unfolded as expected” was how Lamar’s Sean Reilly introduced the company’s earnings release. Here are the results from the Lamar Advertising 3Q 2022 financials and earnings call. Revenue increased by 11% to $527 million for the third quarter. Acquisition adjusted revenue increased by 6%. Local revenue increased […]