There’s a certain magic that happens when your out of home clients are able to work directly with their designers. Involving your designer in a call with the client allows them to ask your client questions about their advertising goals, motives behind locations, target markets, and get a feel for […]
FotoFetch continues to roll along capturing images for OOH companies across the USA this week. From rural areas in upstate NY, over to Buffalo, then down to Philadelphia. The weather was great in Jacksonville and on our way, Valdosta is a place to go in Georgia. Gulfport LA, yes, headed […]
Company: Ralston Outdoor Advertising Market: Texas Headquarters: 13450 N Stemmons Suite 240, Farmers Branch, Texas, 75234 Phone: 972-241-4040 Email: sales@ralstonoutdoor.com Ralston Outdoor is the largest independent outdoor advertising company in North Texas. The company was founded in Dallas in 1976 by Doug Ralston. Ralston operates a plant of over 200 faces throughout the greater Dallas-Fort […]
Out of Home lending is a specialized form of finance. To save the time and trouble of having to educate your lender on the ins and outs of Out of Home here’s an alphabetical list of 56 Out of Home lenders compiled by SignValue and Billboard Insider. We asked SignValue […]
It’s good news and bad news for public transit ridership. Ridership has grown 41% over the past year but is still down 41% from pre-pandemic according the the APTA public transit ridership dashboard. Here’s US public transit weekly ridership for the past 3 years. Here’s the APTA data by […]
Participants: U.S. Department of Labor’s Occupational Safety and Health Administration. Lamar Advertising Co. Alliance description: The U.S. Department of Labor’s Occupational Safety and Health Administration and Lamar Advertising Co. have signed an alliance to provide workers in Colorado and Montana with information, guidance and access to training resources. The 1-year alliance includes an emphasis on […]
Leveraging captive resort audience demand for current, relevant information, Edison Interactive serves up unique tool to deliver local advertising DENVER, Oct. 25, 2022 /PRNewswire/ — Today Edison Interactive announced it is bringing its digital-out-of-home self-serve advertising solution to ski resorts in partnership with Alpine Media, the leading resort media system delivering content to chairlifts, gondolas, […]
Company: Plainview Outdoor Headquarters: 2802 Belle Arbor Ave. Suite A, Chattanooga, TN 37406 Market: Chattanooga TN DMA Phone: 423.622.4100 Email: Hello@PlainViewOutdoor.com Plainview Outdoor is a full service outdoor advertising company located in Chattanooga, TN. The Company has over 140 years of combined experience serving the greater Chattanooga marketplace. Todd Plain […]
Ken Altena has 35 years experience as a banker and lender to out of home companies. Today he talks about what your out of home lender wants to see. Preparation and organization are key to obtaining a loan for any project, including your next billboard. There are two kinds of […]
You need to keep track of inflation when you reset ad rates or negotiate lease rates. The market is projecting 2.69%/year annual inflation over the next five years. How does Billboard Insider know? He looked at the difference between the 5 year treasury rate and the five year treasury inflation […]
