Other News

Billboard Insider Classifieds September 17, 2022

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

New Tradition Acquires Chicago Spectaculars and Bulletins from Project Outdoor.

New Tradition Media, an independent Out-of-Home media company with premier displays in the nation’s largest markets, has acquired Downtown Chicago wall spectaculars and bulletin displays from Project Outdoor. As part of the transaction, the parties have agreed to a joint venture for additional high-profile displays previously developed by Project’s founder, […]

OUTFRONT Celebrates Hispanic Heritage Month

NEW YORK, Sept. 15, 2022 – OUTFRONT Media (NYSE:OUT) launched a special OOH campaign celebrating Hispanic Heritage Month entitled “Strength of Our Raíces,” honoring 25 Hispanic and Latinx leaders across a variety of industries. The campaign is currently running on OUTFRONT’s digital billboards across the country, with emphasis in markets […]

Orange Barrel and Genevieve Gaignard Public Art Campaign in Atlanta

Atlanta — Orange Barrel Media (OBM) is pleased to partner with artist Genevieve Gaignard and Atlanta-based independent curator Karen Comer Lowe on a largescale outdoor public art exhibition that explores the issues of race, class, and gender. The multi-media project, titled Look At Them Look At Us, is on view […]

Lamar Launches Suicide Prevension Campaign

Baton Rouge, LA – September 15, 2022 – In recognition of Suicide Prevention Month, Lamar Advertising Company (Nasdaq: LAMR) today launched a national Digital Out of Home campaign in partnership with Vibrant Emotional Health to elevate awareness of Vibrant’s mental health services and to promote the 988 Suicide & Crisis […]

Company of the Day: Orange Barrel Media

Company: Orange Barrel Media Markets: Nationwide Headquarters: 250 North Hartford Ave, Columbus, OH  43222 Phone:  614-294-4898 Orange Barrel Media designs and operates more than 300 large format faces along with  smart city kiosks in 24 cities including New York, Los Angeles, Boston, Wash DC, Atlanta, Denver, Charlotte, Baltimore, Columbus and Cleveland.  The firm was […]

Kevin Gephart on Clear Channel Outdoor’s Sales Initiatives.

Every out of home executive or investor should watch the Clear Channel Outdoor Investor Day presentation. It delivers rare insights into one of the country‘s largest out of home companies.  Today I’ll discuss what Clear Channel Outdoor Americas Chief Revenue Officer Bob McCuin said during his 20 minute talk which […]

OAAA Names OOH Leader Jeff Jan Head of Industry Initiatives

Jeff Jan Brings a Mix of OOH and Ad Agency Expertise to Newly Created Role WASHINGTON D.C. (September 15, 2022) – The Out of Home Advertising Association of America (OAAA), the national trade association for the entire OOH and DOOH media ecosystem, today announced the hiring of Jeff Jan as […]

96% of Marketers Achieve ROI Goals with Out of Home Campaigns

BOSTON — Sept. 14, 2022 – OneScreen.ai, the marketplace provider for buying and selling out-of-home (OOH) advertising, today released its third research report in a series of studies, this one citing nearly all (96%) respondents are satisfied (50%) or very satisfied (46%) with the ROI of their current OOH marketing […]

BetMGM and Intersection Rebrand NJ Transit’s Meadowlands Rail Line

NEWARK, NJ —  NJ TRANSIT and BetMGM today unveiled a new three year sponsorship that renames NJ TRANSIT’s Meadowlands Rail Line as the BetMGM Meadowlands Rail Line.  The agreement on the naming rights is a first of its kind for NJ TRANSIT and will add additional non-farebox revenue over the course […]