Other News

Dos & Don’ts of Airport Advertising

Invidis provides the following list of best practices and what to avoid in Digital Out of Home in an airport.  The list is courtesy of Media Frankfurt. The dos of airport advertising 1. Strong branding: A strong branding that is visible from the first to the last second, large and […]

OUTFRONT Adds New Social Out of Home Capabilities

NEW YORK, NOVEMBER 30, 2022  –  OUTFRONT Media (NYSE:OUT), one of the largest out-of-home media (OOH) companies in the U.S., today announced that it has enhanced OUTFRONT PRIME with new social out-of-home (sOOH) capabilities. OUTFRONT PRIME expands the company’s reach to brands looking to harness this powerful combination by marrying social […]

Company of the Day – Rose City Outdoor

Company: Rose City Outdoor Market:  South Georgia Headquarters: 3209 Habersham Rd. NW, Atlanta GA 30305 Phone:  229.234.1492 Email: info@rosecityoutdoor.com Established in 2010 Rose City Outdoor is a dynamic outdoor media company with digital displays in Digital Billboard Locations in the Southern Georgia area. Rose City Outdoor provides innovative advertising solutions for […]

Scott Wells: The Market for Out of Home Continues to be Steady

At Tuesday’s Wells Fargo TMT Summit Clear Channel Outdoor CEO Scott Wells suggested that out of home demand is steady and that a sale of the company’s European assets is inching forward.  Here are the highlights from his talk. The out of home market is holding up The market for […]

I Come From a Land Down Under

By John Weller, Co-Publisher Billboard Insider No, I am not a native Australian, but as a co-publisher of Billboard Insider, I have been curious about the Australian Out of Home market. My son works for a Fortune Top 25 company and as a part of his management training program, he […]

Allvision Expands in Toronto

TORONTO, ON (November, 2022) – Allvision, Canada’s premiere pure-play digital out-of-home media company, is proud to announce it has 3 new digital boards live across the GTA. With a rich history of out-of-home development, Allvision has crafted a significant portion of the most highly valued large format digital out-of-home inventory […]

Talon Rebrands as it Enters 10th Year

London, UK. 30, November, 2022. Talon, the global independent Out of Home (OOH) media agency, today unveils a company rebrand as it continues its ambitious global expansion and commitment to being the global Out of Home media agency of choice. Approaching its tenth year, Talon, which works with global brands […]

Place Exchange Transforms Out of Home Mobility Advertising With Geospatial Ad Units

Innovative, privacy-forward approach enables dramatic improvements in forecasting, planning, and targeting advertising on moving media. New York, NY (November 29, 2022) – Place Exchange, the leading SSP for programmatic Out of Home (OOH) media, launched geospatial ad units for mobility media, spanning all of Place Exchange’s industry-leading mobility partners, including […]

Company of the Day: Vision Outdoor

Company: Vision Outdoor Markets:   Baltimore, Maryland Address: 1340 Smith Avenue, Suite 200, Baltimore, MD. 21209 Email: info@visionoutdoor.com Phone: 410-779-1223 Vision Outdoor is the Mid-Atlantic’s only independent digital billboard operator with seven (7) faces including one static board in the Baltimore metropolitan area along interstates I-95, I-395 and I-83. Chris Ziolkowski, […]

Cannabis and Out of Home – November 2022

In the November 2022 elections, two new states legalized recreational Marijuana for people over 21 years. Maryland voted 67% approval. Missouri voted 53% approval. Billboard Insider’s take:  This will mean more advertising dollars for the out of home industry in Maryland and Missouri. Expect to see regulations on where a […]