When you are persuading your customers to buy more advertising, one thing that works well is glamour shots of past campaigns. Not every location is glamorous like Times Square, but that hardly defines the type of glamour the shot you have might produce in the hearts and minds of your […]
Other News
Company of the Day: Vision Outdoor
Company: Vision Outdoor Markets: Baltimore, Maryland Address: 1340 Smith Avenue, Suite 200, Baltimore, MD. 21209 Email: info@visionoutdoor.com Phone: 410-779-1223 Vision Outdoor is the Mid-Atlantic’s only independent digital billboard operator with seven (7) faces including one static board in the Baltimore metropolitan area along interstates I-95, I-395 and I-83. Chris Ziolkowski, the Director of Sales, has […]
SignValue’s Lamar at a Glance
SignValue has prepared the following analysis of Lamar Advertising’s 4Q 2022 financials. If you have questions contact Paul Wright, CEO, SignValue, paul@signvalue.com, 480-657-8400. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter is free and […]
Billboard Insider OAAA Show Plans
In two weeks I will be attending the OAAA show March 27-29 in Nashville. Here are some of the events I’m looking forward to. My focus is out of home finance and operations but there are lots of great marketing events. Tuesday March 28 8:45 am. Main Stage. Anna Bager’s […]
DOOH Exceeds Advertising Expectations
By Julia Cramer, Adomni Content Specialist Synopsis: The fluidity of DOOH accelerates beyond advertising, transforming campaigns into a performance stage or fast food chain. When you think of advertising, what comes to mind? Marketing, business results, sales, brand awareness, promotions, etc. We know advertising has been around for centuries, with the […]
Company of the Day – Visual Outdoor Advertising
Company: Visual Outdoor Advertising, LLC Headquarters: 379 Bee Tree Ln. Blairsville, GA 30512 Markets: Northeast Georgia, Western North Carolina, and Eastern Tennessee Phone: (706) 745-9322 Email: visual.outdoor@comcast.net The Poteete’s are a husband and wife ownership team with Terry Poteete serving as General Manager and LuAnn Poteete as the Financial Manager of the company. […]
Matt Richman on Billboard Siting and Leasing
Billboards for Education founder Matt Richman is running a series about starting, running and selling an out of home company. Today he talks about how to find and lease good locations. How did you find locations? I asked a lot of questions from people who had been in the industry. I […]
Mitch Landrieu, White House Senior Advisor, to Speak at 2023 OAAA/GEOPATH OOH Media Conference
Keynote to Address Bipartisan Infrastructure Law WASHINGTON, D.C. – March 14, 2023 – The Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire out of home (OOH) advertising industry, announced today that Mitch Landrieu, the White House Senior Advisor responsible for coordinating implementation of […]
SignBird’s Location of the Week – West Baton Rouge RHR from Action Outdoor
Welcome back to SignBird’s Location of the Week! This week, we travel to West Baton Rouge, Louisiana for a billboard by Action Outdoor. We spoke to Austin Aucoin, owner of Action Outdoor, about this billboard! He said, “This digital billboard is located in a high-traffic area right before the […]
Kre8 Partners with StreetMetrics for Mobile Billboard Measurement
Birmingham, AL — StreetMetrics, a leading measurement and insights company in out-of-home (OOH) advertising, announced their partnership with Kre8 Media, the largest operator of mobile billboards in the Las Vegas market. “Kre8’s Media’s mobile billboards drive strong performance on the Las Vegas strip for some of the most well-known […]
