Other News

Goddard: Global DOOH Will Account for 50% of all OOH Revenue by 2026

World Out of Home Organization (WOO) President Tom Goddard had a bullish message for over 200 delegates at WOO’s first in-person Regional Forum, covering the APAC region, which was held in Kuala Lumpur this week.  The APAC region, which now accounts for a third of the world’s Gross Domestic Product, […]

Rate This Ad by Wes Frick

Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]

Company of the Day: Primary Outdoor

Company:  Primary Media Outdoor Advertising Markets:  Texas Address:  2511 Boll St, Dallas, TX  75204 Phone: 972-584-1000 Email:  info@primarymedia.com Primary Media Outdoor Advertising operates a billboard plant of with 357 faces including 10 digital faces in Texas.  Josh Feferman is the firm’s managing partner.  The firm is an operator associate in the IBOUSA.  […]

Immerse Yourself in The Ultimate OOH Sales Guide

We saw this LinkedIn post talking about The Ultimate OOH Sales Guide.   Order Your Copy of The Ultimate Out of Home Sales Guide Here! If you sell Out of Home advertising you need The Ultimate Out of Home Sales Guide.  This book is co-authored by Billboard Insider and Kevin […]

Billboard Insider Classifieds October 15, 2022

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Terry Carmody on Why Impressions Matter

Terry Carmody owns Integration Media, an out of home sales firm which works closely with the IBOUSA to generate national sales.  In addition Terry is co-founder of Heritage Outdoor Media which owns out of home plants in New York, Los Angeles, Chicago and Atlanta. Terry how’s the national out of […]

Billboard Insider’s 2022 List of Out of Home Equity Investors

Many private equity funds and family offices are interested in out of home to judge from the calls Billboard Insider gets and from the number of private equity investors who subscribe to our daily newsletter. Private equity funds like the industry’s barriers to entry, low technology risk and digital billboard […]

A Tribute to Billboards

With permission from Robin Leach “Leaves the color of ‘Fruit Loops,’” my mother used to say. She’d sigh wistfully as we drove along Missouri highways each fall, filling her eyes with autumn’s colors and filling the car with sighs of delight. But after a dozen or so miles of tree […]

Fotofetch Billboard Shot of the Week

FotoFetch is shooting photos, videos, and drone shots today in San Francisco, Las Vegas, New York, Chicago, L.A., Denver, Albuquerque, Dallas, Phoenix, Plano, Brandon, Mobile, Waco, Atlanta, Fort Myers, Miami, Huntsville, NOLO, South Carolina, Ohio, NYC, Milwaukee, Detroit, upstate NY and Missouri too.  To learn more about how Fotofetch can […]

Pictures from Florida

Some pictures Justin Powell, CEO of Huntington Outdoor sent Billboard Insider from Florida in the wake of Hurricane Ian.  The first picture should be titled “why you need hurricane frames”. Lamar’s digital billboard network is running public service and safety messages.  The nameplates are gone but the digital billboards are […]