When selling or buying a billboard company, there is a routine due diligence process that must be followed to successfully complete any transaction. For nearly 20 years, Stark Capital Solutions has advised and represented a variety of buyers and sellers on over $315M worth of billboard-related M&A transactions. Throughout our […]
Other News
OAAA Lists OBIE Awards Jury Roster
OAAA ANNOUNCES 81st OBIE AWARDS ILLUSTRIOUS JURY ROSTER, LED BY FCB NEW YORK CO-CHIEF CREATIVE OFFICER GABRIEL SCHMITT Judging Panel Includes The Badger Agency’s Madonna Badger, VMLY&R’s Manuel Bordé,Horizon’s Marc Fenty, Allstate’s David Marsey, Out of Home Creative’s Melody Roberts & Zambezi’s Grace Teng WASHINGTON, D.C. — December 6, 2022 […]
The Cost of Debt and Leverage at the Public US Out of Home Companies
Moorgate Capital Partners has prepared an analysis of the Cost of Debt and Leverage (Net Debt/Adjusted EBIDTA) for the three public US Out of home companies. Clear Channel Outdoor has the highest leverage and the highest cost of debt. Lamar has the lowest leverage and lowest cost of debt. The […]
Company of the Day: Scoop Outdoor
Company: Scoop Outdoor Markets: New Jersey Address: P.O. Box 151 Lakewood, New Jersey, 08701 Email: info@scoopoutdoor.com Phone: 415-857-2667 Scoop Outdoor operates multiple digital billboards in Lakewood, New Jersey. How did Scoop enter the out of home business? We lobbied for many years to allow for new billboards to be built within the town. […]
An important High Gain question to sell more OOH faster in a recession
Ask both your clients and prospects: “If we slide into a recession, how will it affect your business.” The answer well likely be: “I will have to do more with less.” That’s what a recession could force on us. We must explain out of home is the Do-More-With-Less medium. Explain […]
Out of Home Advertising up 11% in Q3 2022
WASHINGTON D.C. (December 5, 2022) – Out of home (OOH) advertising revenue increased 11 percent in the third quarter of 2022 compared to the previous year, accounting for $1.94 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). Digital OOH continues to power overall […]
Worldcom OOH Appoints Thomas Flood Managing Director for USA and Canada
USA, December 5, 2022.- Worldcom OOH, the company specialized in Out of Home media planning, buying & execution, announced the appointment of Thomas Flood as Managing Director for the United States and Canada. With an office already established in Miami, Flood will be tasked with expanding business operations in other […]
SignBird Tuesday Tip – New to OOH? Beginners Guide for OOH
The OOH business is a great business to get into, but starting from the beginning can be overwhelming. Not knowing where to start or what to focus on, this video will serve as your beginners guide to OOH. Before even thinking about money, you need to have a solid foundation […]
Company of the Day – Sanford Outdoor
Company: Sanford Outdoor Headquarters: 1200 Speers Road, Unit #17, Oakville, ON L6L 2X4 Markets: Ontario, Canada Phone: 905-339-1339 Email: info@sanfordoutdoor.com The original Sanford Media Group was founded by Charles Sanford “Sandy” McKague in 1977 out of Barrie Ontario, operating over 300 displays such as Billboards (Poster Panels), Highway Superboards, Transit […]
Rothfelder on Cannabis Regulation and Out of Home
Billboard Insider published an article in its November 29, 2022 edition on Cannabis and Out of Home-November 2022, including that this issue was on the ballot of several states in last month’s elections. I wrote a May 3, 2021 Billboard Insider article on Cannabis regulations and presented on the regulation […]