A Billboard Insider reader asks: Is the idea of a rotating board not something that a lot of billboard companies do anymore? We are going through some transitions in our marketing and software and I have been surprised when talking to people in the industry that the rotating bulletin idea […]
Other News
Who’s Worth What in Out of Home
This slide from the recent Solomon Partners Media and Entertainment Summit Presentation caught Billboard Insider’s eye. It shows that public out of home companies are trading at a 9-14 times current cashflow (2022 EBIDTA). Billboard Insider’s take: Lamar has the highest valuation multiple because it has the longest weighted […]
Fotofetch Shot of the Week
Does the photo you need cost more than the value it will cost to get it. That is a question FotoFetch has solved. We understand that you do not wish to hire a commercial photographer. You wish to buy a photo. Once you separate the two, you quickly understand that […]
Company of the Day: Trans-Ad Outdoor
Company: Trans-Ad Markets: Puerto Rico Address: San Juan, PR 00926 Email: transadpuertorico@gmail.com Phone: 787-766-2610 Trans Ad operates a transit advertising and airport advertising business in Puerto Rico. The company provides advertising at Luis Munoz Marin International Airport and AMA bus Advertising. [wpforms id=”9787″] Paid Advertisement
Kevin Gephart’s Hot 2nd Quarter Out of Home Advertising Categories
This week focus on new business development for the second quarter. Don’t waste valuable, limited sales time pursuing new business with too short of a sales cycle. It’s unfortunate that management (for their own purposes) sometimes wants reps to chase sales too close to the week that they are going […]
O’Donnell Retires at YESCO Outdoor & Replaced by Nathan Young
SALT LAKE CITY (January 2023) – YESCO, the 103-year-old company known for manufacturing and maintaining internationally recognizable signs as well as its robust outdoor media presence across the Mountain West, announces the retirement of Patrick O’Donnell, president, YESCO Outdoor Media. A 40-year veteran of out-of-home advertising who earned top industry […]
OOH is Coming Out Stronger in 2023 and beyond
By Julia Cramer, Adomni Content Specialist Synopsis: We take a look at out-of-home’s growth factors and trends and how these will revolutionize outdoor advertising in 2023. Following a taxing couple of years, out-of-home (OOH) advertising has gradually been on the uphill road to recovery. 2022 has proven this form […]
Clear Channel Celebrates Black History Month
We are sharing Clear Channel Outdoor’s efforts to celebrate Black History Month for 2023 with a new month-long digital campaign. CELEBRATING BLACK HISTORY MONTH: The People, The Places, The Moments 1875, Carter Woodson, known as the creator of Black History Month, is born in Virginia. 1936, Jesse Owens wins four […]
Company of the Day – TierOne Media
Company: TierOne Media Headquarters: 8668 Navarre Parkway, Suite 343, Navarre, FL 32566 Markets: Pensacola/Emerald Coast FL, Montgomery and Mobile AL Phone: 850-800-5000 Email: jesse@tieronebillboards.com Jesse London is the President and CEO of TierOne. Always fun to catch up with Jesse and here is a part of our conversation. Jesse, tell […]
Kevin Conlin on the Solar Tax Credit and Out of Home
Billboard Insider talked with Kevin Conlin of Autonomous Power Solutions about the solar tax credit and out of home. What is the solar tax credit? The solar tax credit is actually an investment credit that has been around for a while. It allows you to receive a tax credit for the […]