Other News

Formetco Sports’ Student Scoreboard Scholarship Awarded to Noah Popp

Formetco Sports, a leading provider of innovative video scoreboard solutions, is proud to announce that Noah Popp, a rising junior at Sequoyah High School, has been awarded the Formetco Sports’ Student Scoreboard Scholarship. Not only has Noah earned this prestigious $5,000 scholarship, but he has also been selected as the […]

Company of the Day – Borges Outdoor

Company: Borges Media Markets:  Texas Address: PO Box 1201 Stephenville, TX. 76401 Phone: 254-431-2888 Borges Media operates a billboard plant with 4 digital faces and 2 static faces in Stephenville, Texas.  The company was formed in 2019 and is owned by Joseph Borges who also owns a real estate firm.  […]

Paul Wright says having a perpetual easement is better than having a lease.

Yesterday Billboard Insider described how easements increase the value of a billboard structure.  Out of home appraisal and valuation expert Paul Wright agrees… Happy to weigh in on the value of easements in a billboard transaction. As you mentioned, the lack of a lease expense, which is often a billboard […]

Lamar Acquires Digital Conversion Sites in Phoenix from Arrington Outdoor Advertising

Phoenix, AZ – Arrington Outdoor Advertising announced today the divestiture of digital conversion sites to Lamar Advertising. The structures are located in Mesa and Tempe on Loop 202 at Scottsdale Road and Country Club Drive. Drachman M&A Co. represented seller Arrington Outdoor in the transaction. Terms of the deal were […]

Vistar introduces “Nearest Location” DOOH campaigns

New York, NY – July 25, 2023 – Vistar Media, a cutting-edge global provider of programmatic technology for digital out-of-home (DOOH), announced today their ‘nearest location’ dynamic creative use case in programmatic DOOH for brick and mortar establishments such as entertainment, retail, grocery, telecom providers, financial services, automotive and restaurants. […]

Company of the Day: Blanning Company

Company: Blanning Company Markets: Tennessee, Mississippi Headquarters: 1600 Fair House Road, Spring Hill, TN  37174 Phone: 615-587-5969 The Blanning Company owns over 197 billboard structures in Tennessee, Alabama and Mississippi.  Keith Howell is the company’s managing member.  The company is an operator associate in the IBOUSA.  The company has 3 digital billboard locations which […]

What difference does a billboard easement make to a billboard’s value?

In EBIDTA and Billboard Cashflow and Why You Need to Know the Difference, Billboard Insider commented that out of home companies trade at 8-12 times billboard cashflow (e.g. revenue less lease costs, electricity, property taxes and a sales commission of 5-10%). A Billboard Insider reader writes, “I find your article […]

Guerrilla Marketing Ideas For Reaching A Fresh Audience

Courtesy of Wilkins Media Guerrilla marketing is a creative and unconventional approach to advertising that can help your brand stand out in a crowded marketplace. By thinking outside the box and using unexpected tactics, your message can capture the attention of your audience in a way that traditional marketing methods […]