November 10, 2022. Atlanta, GA – Mashburn Outdoor announced today the divestiture of Outdoor Advertising Assets in Atlanta to OUTFRONT Media, Inc. (NYSE: OUT). This transaction included 21 digital displays and eight static faces. Mashburn’s footprint represented the largest independent digital network in the suburbs of Atlanta. Drachman M&A Co. […]
Link Media, the wholly owned out of home subsidiary of Boston Omaha, grew rapidly during the third quarter of 2022 due to acquisitions. Here’s a summary of Link Media performance as reported in Boston Omaha’s 3rd quarter 2022 financials: Revenues increased by $1.9 million to $9.9 million during the […]
SignValue has prepared an infographic summarizing Lamar’s Third Quarter 2022 performance. If you have questions contact Paul Wright, CEO, SignValue, paul@signvalue.com, 480-657-8400. [wpforms id=”9787″] Paid Advertisement
Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]
Company: Riviera Billboards Markets: Alabama Address: 15810-A State Highway 59, Foley, AL 36535 Email: don@rivierabillboards.com Phone: 251-978-2462 Rivera Billboards owns and operates a digital billboard and static billboard with 17 faces in Summerdale AL on the way to the beaches. Don Stafford is a co-owner of the company. [wpforms id=”9787″] Paid Advertisement
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
A reader asked us for a billboard structure maintenance timeline. We talked with Selective Structures Matt Schulze about what to do when. How often should I inspect my billboard structures? Once a year. What should I inspect? You start at the foundation. Confirm that there are no cracks in the […]
Lamar Advertising CEO Sean Reilly did a 40 minute interview on the November 2022 Business Forum. Billboard Insider enjoyed Reilly’s command of the details and jargon-free talk. Some things Billboard Insider learned: The very first digital billboard We put up the very first digital billboard in 2004. It cost $500,000. […]
From traditional to spectacular to the never-thought-we-could-pull-this-off, we’re looking for your best out of home for the 2023 OBIE Awards. We’re honoring more than eighty years of award-winning creative, captivating campaigns, innovative technology and the future of the out of home industry through the world’s oldest and most prestigious OOH […]
With the lifting of pandemic restrictions, there’s been renewed interest in the power of place-based out-of-home advertising and the potential for digital media displayed in stores, gyms, restaurants, office buildings, and other businesses. The thing is, while many large companies may have the resources to build their own place-based media […]
