Other News

The IBO Houston Conference is a Record Setter!

As we head to Houston, IBO has reached a new record! Conference registration was closed based on reaching maximum occupancy.  While we expected this day to come, we are humbled to have over 250 attendees registered, representing 77 OOH companies across the US, and beyond. IBO is comprised of 270+ […]

OOH Leadership: What’s Wrong with Being Right?

Many of our OOH clients have heard me tell the story of one of the great mentors I’ve had in my career.  I still talk to him several times a year… and have for the last 40+ years! He had such a deep and profound effect on me that it […]

Fotofetch Shot of the Week

  As the OOH industry continues to grow, more opportunities are being created for everyone involved. This includes traditional assets, such as billboards and posters, as well as digital displays, programmatic buying, and new measurement systems. Companies like FotoFetch are helping to revolutionize the industry by providing timely and high-quality […]

Action Outdoor

Company: Action Outdoor Market:  Louisiana Headquarters: 7302 Hwy 182 East, Morgan City, Louisiana. 70380 Phone:  985-384-3622 Action Outdoor is a family owned company with over 25 years experience in the out of home business.  The company operates a billboard plant in Louisiana.  Insider talked with Austin Aucoin.  One of Action Outdoor’s digital billboards was […]

Matt Richman on Selling His Out of Home Company

In the final installment of our series of interviews,  Billboards for Education Founder Matt Richman talks about selling the out of home company he formed. What made you decide to sell your business. I didn’t anticipate selling for another 5 years.  I wanted to grow bigger.  And then it hit […]

Richard Hamlin on California Property Taxes and Billboards.

Earlier this week Texas out of home attorney Richard Rothfelder reviewed the legality of taxing billboards based on earnings.  California out of home attorney Richard Hamlin tells Billboard Insider California property taxes can’t be based on a billboard’s income. California property taxes must be based on real property. They may […]

OAAA Partners with Earthday.org for Climate Change

For the fifth year in a row, the Out of Home Advertising Association of America (OAAA) has joined forces with EARTHDAY.ORG to launch a national out of home (OOH) campaign for Earth Day to help broaden, educate, and activate the environmental movement. The theme “Invest in our Planet” continues for a second […]

Company of the Day – 5 Star Outdoor

Company: 5 Star Outdoor Markets:  Michigan Headquarters: PO Box 252755, West Bloomfield, MI  48325-2755 Phone: (248) 747-7777 Email: info@5staroutdoor.com 5 Star Outdoor is a family run business in West Bloomfield, Michigan.  The company operates a static and digital billboard plant around Detroit Michigan in Oakland, Wayne and Macomb Counties. Jennile Oram is the […]

Kerry Yoakum’s 6 Tips for Easier Digital Billboard Permitting

Kerry Yoakum discussed Digital Billboard permitting at the 2023 OAAA/Geopath out of home conference.  He gave 6 tips to make permitting easier. Know your city council.  Understand who supports them.  What are their pet projects?  What are their interests?  Who are their key friends and allies?  Post billboard content that supports […]

Local Politics? Randy Burkett Says No More

We heard from Randy Burkett of Burkett Outdoor Media after our article last week on Matt Hinkle being elected to his local City Council. Read your article where Matt is now on the Oklahoma City Council. I ran for City Council in Amarillo Texas in 2016. I won 52% of […]