I was curious to face off against ChatGPT’s artificial intelligence to see if, in fact, a billboard sales consultant can be replaced by an algorithm. I asked ChatGPT: “What is the biggest objection to selling billboard ads and how do you overcome it?” Here are two answers, one written by […]
Welcome back to SignBird’s Location of the Week! Taking the spotlight this week is D-97 S from Whistler Billboards in Tulsa, Oklahoma! This billboard is located off of HWY 169, which you can tell from photos and video is well trafficked! With it’s location being just outside the city of […]
Baton Rouge, LA – March 7, 2023 – Lamar Advertising, one of the largest outdoor advertising companies in the world, today announced it has selected Make-A-Wish as its In-Kind Partner for 2023. Throughout the upcoming year, Lamar will donate more than a million dollars in Digital Out of Home media […]
Company: View Outdoor Markets: Indiana, Illinois Address: 9800 Connecticut Drive, Crown Point, IN. 46307 Phone: 219-757-3709 View Outdoor operates a billboard plant with over 585 billboard faces in Florida, Chicago and Wisconsin. The company was founded by Dean White in 2004. Pete Schroeder is President. Rob Hoobler is VP of the […]
Three things about Lamar Advertising which Billboard Insider learned from reading the Lamar Advertising 2022 10k. Local, local, local. “Local advertising constituted approximately 78% of our outdoor net revenues for the year ended December 31, 2022 which management believes is higher than the industry average.” True indeed. OUTFRONT gets 55% […]
New York, NY– March 6, 2023 – Branded Cities, North America’s premier Out-of-Home and iconic media company, announced today an exclusive partnership with Caesars Entertainment to build and sell digital advertising and integrated marketing campaigns on a brand new full-motion LED display located on the Las Vegas Strip. The digital […]
Company: Vineyard Outdoor Headquarters: 2907 East Parker RD, Jonesboro, AR 72404 Market: Jonesboro, Arkansas Phone: 870-336-3300 Vineyard Outdoor is locally owned and operated with nearly 100 faces serving the Jonesboro market. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word […]
Verde Outdoor Media and Renfroe Outdoor announced back in November of 2021 that Verde had made a substantial investment in Renfroe and became the majority shareholder. The company remained branded as Renfroe Outdoor and Jed Renfroe continued as President/CEO of Renfroe Outdoor. This week, the companies are announcing that Renfroe […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Venture Outdoor Advertising Markets: Missouri Headquarters: 15664 Barton St., Overland Park, KS 66221 Phone: 913-730-8353 Venture Outdoor Advertising operates a billboard plant with 116 faces in Missouri including 10 digital faces. The company was started in 2013 by Randy Jackson. Prior to starting Venture, Jackson was a VP for CBS Outdoor in Los […]
