Solomon Partners says “the much discussed potential recession is not currently impacting the advertising market.” In the January 2023 Media Monthly the Solomon team reviewed the ad spending estimates from GroupM, Magna and Zenith. The three forecasts predict out of home ad spending to grow 22% in 2022 and 8% […]
by Dan Levi, CMO of Clear Channel Outdoor If you’re like me, the holidays are a time to reflect on the year that was and consider what you might do to make the new year just a bit better, whether it’s for your loved ones, your friends or […]
What is an approach photo? Whether you ask for a ‘best read’ or an ‘honest read’ or perhaps something between the two, a great photo tells a story about your billboard. Obviously, the two basic components are the billboard’s creative and the traffic passing that sees it. Approach shots […]
Daktronics, the South Dakota headquartered digital billboard manufacturer, is looking for more workers to help it meet a record $400 million backlog. Billboard Insider found 102 open Daktronics positions on Linked in during a search yesterday. Here’s a KELO news story on the company which talks about Daktronics history, recent […]
Company: Supreme Outdoor Advertising Markets: Minnesota Headquarters: 17595 Kenwood Trail, Lakeville, MN 55044 Phone: 952-898-1844 Email: dremes@msn.com Supreme Outdoor is a privately held company which was started in 1990. The company operates a plant of 78 static faces around Minnesota. A large group of the company’s faces was sold to Reagan Outdoor in July […]
Billboard Insider asked out of home leasing and development expert Andy Goodman to review and comment on a standard out of home advertising lease. Today he looks at the beginning of the lease. We’ve put Andy’s comments in red. Lease Agreement Lease # _________________ I’ve worked for a lot of […]
Daktronics Reaches Agreement to Extend Near-Term Credit Facility Maturity Jan. 25, 2023 9:04 AM ET Daktronics, Inc. (DAKT) GlobeNewswire BROOKINGS, S.D., Jan. 25, 2023 (GLOBE NEWSWIRE) — Daktronics, Inc. (DAKT) today announced it has entered into an amendment to its credit agreement with its current lender, U. S. Bank National […]
Almost two-thirds of our readers omit prices in a ride sheet. On Tuesday Billboard Insider published comments from several readers in favor of posting prices. A midwest out of home executive explains the case for not putting prices in ridesheets. I saw your article yesterday about rate cards and voted […]
New York, NY- January 25, 2023 — Tiger Party, the Times Square-based DOOH (Digital Out-of-Home) tech shop presents a digital signage player that will work with its GOTIGER software. GOTIGER software is used to manage some of the world’s most famous digital billboard networks. Tiger Party is known for its […]
Company: Timmons Outdoor Headquarters: 76 West Avenue, Ocean View, DE 19970 Phone: 302.236.7349 Market: Delaware About: Timmons Outdoor is a locally owned and operated billboard company based in Ocean View, DE. providing coverage in Sussex County Delaware. Established in 1978, Bonard “Bake” Timmons, Jr began his company by constructing and […]
