Other News

Out of Home Finds a Kidney

ArtPop Street Gallery’s Wendy Hickey tells Billboard Insider a heartwarming story of how out of home found a kidney for a young woman… For one year of 2020/21 we had a chapter of ArtPop in Atlanta. One of our #ArtPopATL artists is Mark Alberhasky.  His partner Laura, her daughter, Izzy was […]

Company of the Day: Alamo Outdoor

Company: Alamo Outdoor Signs Ltd Markets: Nationwide. Address: 18860 Goll St.  San Antonio, Texas Email: alamooutdoorsigns@gmail.com Phone: 210-651-4230 Alamo Outdoor is a family run company which fabricates billboards, outdoor signs, scoreboards and flagpoles.  The company has a 30,000 square foot fabrication facility in San Antonio.  Alamo Outdoor is a member […]

Lanziano and Williams on Expanding the Out of Home Pie

Yesterday, Billboard Insider broke the news that Digital Outdoor Advertising and In-Color Media Group were joining forces.  Billboard Insider talked with Christine Lanziano, President, Digital Outdoor Advertising and Catherine Williams, President of In-Color Media Group about the venture. What lead to your collaboration? The story of how we united is […]

The Color Psychology: How to Choose Colors that Sell

By Wes Frick, Wes Frick Design Agency Color psychology is the study of how colors influence human perception, emotion, and behavior. It plays a crucial role in billboard advertising, as the right color choices can evoke the desired emotions necessary for your campaign. In the context of billboard design, understanding […]

Trees, Trees and More Trees

The News & Observer reports that North Carolina billboard owners would be able to prune more trees along NC highways under a bill approved by the House. The bill would expand the “view zone” for each billboard, allowing companies to remove trees and vegetation from state right-of-way up to 500 […]

Company of the Day – Adworks Outdoor Advertising

Company: Adworks Outdoor Advertising Headquarters: 102 S Westwood Blvd, Poplar Bluff, MO 63901 Market: Southeast Missouri Phone: 573-727-9980 AdWorks Outdoor is an advertising company based out of Poplar Bluff, Missouri. AdWorks has over 80 locations and 160 faces in the Southeast region of Missouri.   To receive a free morning […]

OOH Creative Q&A

An SVP of sales writes: “One of my biggest hurdles is explaining to clients that they need to keep their copy short on billboards and posters. We will have exhaustive conversations on why it is important. I teeter on the edge of hurting the relationship and my business but try […]

Piccadilly Lights Joins Coronation Weekend Celebrations

Outdoor media owner Ocean Outdoor marked the Coronation of King Charles III and Queen Camilla with colourful celebratory messages which appeared across its UK wide outdoor screens, along with a domination of London’s Piccadilly Lights. Coronation content appeared on large format city centre and roadside screens up and down the […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]