In two weeks I will be attending the OAAA show March 27-29 in Nashville. Here are some of the events I’m looking forward to. My focus is out of home finance and operations but there are lots of great marketing events. Tuesday March 28 8:45 am. Main Stage. Anna Bager’s […]
By Julia Cramer, Adomni Content Specialist Synopsis: The fluidity of DOOH accelerates beyond advertising, transforming campaigns into a performance stage or fast food chain. When you think of advertising, what comes to mind? Marketing, business results, sales, brand awareness, promotions, etc. We know advertising has been around for centuries, with the […]
Company: Visual Outdoor Advertising, LLC Headquarters: 379 Bee Tree Ln. Blairsville, GA 30512 Markets: Northeast Georgia, Western North Carolina, and Eastern Tennessee Phone: (706) 745-9322 Email: visual.outdoor@comcast.net The Poteete’s are a husband and wife ownership team with Terry Poteete serving as General Manager and LuAnn Poteete as the Financial Manager of the company. […]
Billboards for Education founder Matt Richman is running a series about starting, running and selling an out of home company. Today he talks about how to find and lease good locations. How did you find locations? I asked a lot of questions from people who had been in the industry. I […]
Keynote to Address Bipartisan Infrastructure Law WASHINGTON, D.C. – March 14, 2023 – The Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire out of home (OOH) advertising industry, announced today that Mitch Landrieu, the White House Senior Advisor responsible for coordinating implementation of […]
Welcome back to SignBird’s Location of the Week! This week, we travel to West Baton Rouge, Louisiana for a billboard by Action Outdoor. We spoke to Austin Aucoin, owner of Action Outdoor, about this billboard! He said, “This digital billboard is located in a high-traffic area right before the […]
Birmingham, AL — StreetMetrics, a leading measurement and insights company in out-of-home (OOH) advertising, announced their partnership with Kre8 Media, the largest operator of mobile billboards in the Las Vegas market. “Kre8’s Media’s mobile billboards drive strong performance on the Las Vegas strip for some of the most well-known […]
Company: Viscom Outdoor Markets: California Headquarters: 11199 Shadow Court, Auburn CA 95602 Phone: 877-484-7266 Email: dave@viscomoutdoor.com Viscom Outdoor was founded in 1974. The company operates a billboard plant with 194 faces in Northern California. Insider talked with Owner Bob Townsend and Manager Dave Moran. Bob you’ve got a great story about how you entered […]
Four things about OUTFRONT media which Billboard Insider learned from reading OUTFRONT’s 2022 annual report and k1. Lots of non-conforming billboards “We estimate that approximately 75% of our billboard structures in the U.S. are “legal nonconforming” billboards, meaning they were legally constructed under laws in effect at the time they […]
Accelerate Investment Partners has entered the ranks of the billboard lease aggregators. Billboard Insider talked with Scott Furcolow the firm’s SVP, Billboards. Prior to joining Accelerate Furcolow was a regional manager for Fairway Outdoor. Tell us about Accelerate. Accelerate Investment Partners acquires, owns and manages investments in real property interests […]
