In a comment on our Cannabis shakeout post, Toni Ogle, of Insite Street Media, points out that starting July 1, 2023, Maryland will restrict sellers of recreational cannabis from using out of home advertising: As you may or may not be aware, on July 1, 2023, recreational marijuana use will […]
Other News
Company of the Day – American Outdoor Advertising
Company: American Outdoor Advertising Headquarters: 4900 Reed Rd – Suite 129 – Columbus, OH 43220 Markets: Ohio, Indiana, Florida, New York, Pennsylvania, West Virginia and Kentucky Phone: 614-451-3772 Email: aoa@columbus.rr.com American Outdoor Advertising is locally owned and operated in Columbus, OH. They currently have over 200 faces in Ohio, Indiana, […]
SignValue’s Lamar at a Glance
SignValue has prepared the following analysis of Lamar Advertising’s 1st Quarter 2023 financials. If you have questions contact Paul Wright, CEO, SignValue, paul@signvalue.com, 480-657-8400. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter is free and […]
Will Cannabis Industry Shakeout Hit Out of Home?
Cannabis has been a big buyer of out of home advertising. You might want to have your out of home credit manager keep close watch on your cannabis clients. Wholesale Cannabis prices declined by an average of 27% in 2022 due to an increase in legal cannabis outlets. There are […]
Fotofetch Shots of the Week
By using proof of performance photos, billboard companies are able to provide assurance to clients that their ad has been displayed as desired. But customers have become more demanding, wishing to see something much more than an install photo. They want an approach shot. They want to know their […]
Verde Outdoor Connects with Lucit
Bismarck, ND 05/2023 — Lucit, the leading provider of digital billboard inventory connectivity software, is proud to announce an integration withVerde Outdoor. Lucit allows businesses to customize their digital billboard campaigns, see campaign stats, and create and share proofs in one easy-to-use app. Verde Outdoor’s clients are now able to […]
Company of the Day: American Billboards
Company: American Billboards Headquarters: Jonesboro, Arkansas 72404 Markets: Arkansas Phone: 870-215-2704 About: American Billboards, formerly Roc Outdoor, operates 67 billboard structures with approximately 182 faces in the following communities in Arkansas: Augusta Blytheville Bono Brookland Cash Dell Earle Harrisburg Jonesboro Lake City Leachville Lepanto Manila Newport Osceola Paragould Walnut Ridge To receive a free […]
Catching up with Jim McLaughlin
Billboard Insider caught up with Jim McLaughlin. McLaughlin has almost 50 years experience in the out of home advertising industry and sits on the board of the OAAA Jim, what have you been up to since retiring as CEO of Link Media Outdoor in 2020? Hi Dave, great seeing you […]
Debt Costs Rising at Public Out of Home Companies
Moorgate Capital Partners has analyzed out of home leverage and cost of debt trends thru March 2023. The weighted average interest rate on public out of home debt has risen by approximately 1.5% over the last year due to Federal Reserve interest rate increases. Lamar Advertising has the lowest weighted […]
Lamar Selects SignBird for Strategic Out-of-Home Billboard Shoot in Sacramento, CA Market
Sacramento, CA – May 23rd, 2023 SignBird, industry leader in Out-of-Home Photography, is pleased to announce its collaboration with Lamar Northern California for an exclusive billboard inventory shoot in the vibrant city of Sacramento, CA. This exciting partnership marks a significant milestone in SignBird’s commitment to delivering innovative and captivating […]