Hoya Capital published a decent out of home review titled Billboard Reits: We’re Paying Attention (Lamar Vs Outfront). Forward a copy to your banker. The article explains how out of home works and summarizes industry strengths (e.g. regulatory barriers to entry, digital billboard upside, attractive CPM versus other media, low […]
This week brings a deadline for several attorneys vying to be the lead plaintiff on behalf of persons or entities who purchased or otherwise acquired Daktronics securities between March 10, 2022 and December 6, 2022, and want to be represented in a class action lawsuit. The proposed lawsuit would seek […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
One of the most influential people in my sales career was Chris Lytle, a trainer/educator/mentor (InstantSalesTraining.com). Chris is a world class resource who primarily serves the radio industry. He has always given me remarkable insights, strategies, and ideas on how to sell more faster. I was unbelievably honored to be […]
By Ken Altena, Partner, Billboard Loans LLC. I track the Federal Reserve Senior Loan Officer Survey on Bank Lending Practices to determine if credit is tight or loose. Banks have been tightening their lending standards for small firms (revenue less than $50 million) for four consecutive quarters due to recession […]
Europe based Invidis had an article this week confirming that announcement that Irish rock band U2 are scheduled to open the MSG Sphere in Las Vegas this year. The $2 billion sphere project has been under construction for a number of years. The MSG Sphere will not only be the […]
Philip Thomas, formerly Co-CEO of JCDecaux UK, has joined OOH Capital, the global Out of Home advisory company and consultancy. Philip joined JCDecaux in 2002 initially as the UK’s CFO and then became Co-CEO. Over this period, he oversaw several key strategic acquisitions and their subsequent operational integration, and was […]
Company of the Day: Unisign Corporation Markets: Kentucky. Address: 1392 Watergap Rd, Prestonsburg, KY. 41653 Email: unisigncorp@live.com Phone: 606-874-6777 Unisign is a locally owned Eastern Kentucky company which has been in business for over 50 years. The company operates a billboard plant in addition to a commercial sign and awnings […]
Today out of home leasing and development expert Andy Goodman reviews and comments on a rent section in an out of home lease. Rent: Rent shall commence on the later of completion of the Structure or commencement of the term and shall be the amount of $_________________ payable __________________________________. This rent […]
