Company: Waller Outdoor Headquarters: P.O. Box 2004 Waller, TX Market: Waller, Texas Phone: 346.306.4643 Email: sales@walleroutdoor.com Stephen and Linda Johnson own Waller Outdoor, initially serving the Waller, Texas community. They own and operate a two-sided Daktronics digital structure. Insider caught up with Stephen to discuss the business. The sign location is […]
Silicon Valley Bank failed over the weekend. Silicon Valley bank was the 16th largest bank in the US. It specialized in banking startup tech companies. In the 90’s Silicon Valley Bank funded media companies including out of home but exited the sector. The failure of Silicon Valley could be a […]
Charles Barkley had nothing nice to say about Salt Lake City on a recent NBA telecast. Want to voice your response? Do it on a billboard, or billboards in this case. A shoutout to FOX 13 News Utah for the report and Loud Marketing for a clever campaign promoting their […]
One of Billboard Insider’s friends toured a facility which makes tiny houses. The facility uses old billboard vinyl as a dropcloths under the houses. The vinyls cost $10 each online. Great to see another way to recycle out of home vinyl. Rareform makes totes, duffles, wallets and bags out of […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Vital Outdoor Advertising Market: Oklahoma Address: PO Box 2615, Edmond OK 73083 Phone: 405-844-7446 Vital Outdoor Advertising operates 50 billboard faces including 10 digital billboard faces in Oklahoma City. The firm is privately held and was founded in March 1996. Shannon Booher is President and CFO. Justin Booher is VP of Business Development […]
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
Billboard Insider’s Guide to Leases, Easements and Real Estate is an important resource for anyone in the Out of Home industry. The 130 page Guide tells you: How to use an out of home attorney effectively 21 things in a good out of home lease 11 things in a good […]
Today out of home leasing and development expert Andy Goodman comments on the standard cancellation language in many out of home leases. We’ve presented the language below. Andy’s comments are in italics. Cancellation: If, in Lessee’s sole opinion: a) the view of the advertising copy on any Structure becomes obstructed; b) […]
Moorgate Capital Partners has prepared a summary of out of home leverage and cost of debt trends thru December 2022. The cost of out of home debt has risen by 100-200 basis points over the last year due to Federal Reserve interest rate increases. Lamar has the lowest weighted average […]
