Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]
Other News
Company of the Day: Sign-A-Tronics
Company: Sign-A-Tronics Markets: Georgia Address: Jesup, Georgia Email: sales@signatronics.com Phone: 912-385-0075 Signatronics operates a double sided digital billboard on Hwy 84 next to the intersection of Hwy 341 in Wayne County Georgia in addition to acting as an authorized Watchfire signs dealer. The digital sign was erected in March 2014 […]
Billboard Insider Classifieds October 26, 2024
“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.” Rodney Davis, Transformation Media “I’ve gotten several leads of […]
Static Outdoor Not Growing? Think Again
It’s fashionable to say that static outdoor is flat and the future belongs to digital. Billboard Insider loves digital. We own a digital billboard has a 35% return on investment. But we take issue with the statement that static out of home is flat. Static out of home revenues in […]
Out of Home Scams Getting More Sophisticated
Remember when you used to get an email full of spelling errors from a distant country saying that someone was dying to make you a multimillionaire if you’d only give them your contact info and bank information? The fraudsters have gotten more sophisticated due to the ability to scrape information […]
Digital OOH Company, Starlite Media, Names Brian Dunphy as CCO
ST. PETERSBURG, Fla., Oct. 22, 2024 /PRNewswire/ — Starlite Media, a leading force in shopper marketing and out-of-home advertising, has named industry veteran Brian Dunphy Chief Commercial Officer. With a rich background in mobile technology, AdTech, and omnichannel media, Dunphy is set to propel Starlite Media’s growth in the digital-out-of-home (DOOH) space. Starlite Media’s […]
Company of the Day: Seiz Signs
Company: Seiz Signs Markets: Arkansas Address: 1231 Central Avenue, Hot Springs, Arkansas. 71901 Email: stephanie@seizsigns.com Phone: 501-623-3181 Seiz Signs is a full service sign, billboard and graphics company located in Hot Springs, Arkansas. The company is a fourth generation family run corporation which was founded in 1908 and operates 90 […]
Is Traditional OOH Revenue Really Flat?
After our article providing some of the key content from the DPAA Video Everywhere Summit, we received the following comment from Max Drachman at Drachman M&A Co. “I noticed in the article with the DPAA comments, that there was a mention of “traditional OOH is flat.” Do you know if […]
Followup on our State OOH Association List
Thanks to those of you who provided updates related to their state association. We are incorporating that information into our list, which we are compiling in cooperation with Andy McDonald at OAAA. We still have a ways to go to get a complete list. So today, a request that if […]
JCDecaux: CEO Steve O’Connor to Step Down After Two Decades Leading Australia & NZ
From a LinkedIn Post: After 20 years with JCDecaux and more than 30 in the Out-of-Home industry, I am retiring and will be stepping down as CEO at the end of the year. Max Eburne and David Watkins take over as co-CEOs in January 2025. It’s been a privilege to […]