What simple rules of thumb do you use to manage your out of home company? Here are some of Billboard Insider’s favorites. Out of home lease costs should be less than20% of revenues. Lease costs may have to be higher in urban areas, but they shouldn’t exceed 20% in rural […]
EIGHTY FOUR, Pa. (July 25, 2024) – Transformation Media – a division of 84 Lumber Company – is announcing it has acquired a back-to-back digital billboard strategically positioned in Monroeville, Pennsylvania’s commercial corridor along William Penn Highway (Business Route 22). This is the newest billboard constructed in the area in […]
Boston Omaha Corporation Announces Adoption of $20 Million Class A Common Stock Repurchase Program 07/25/2024 OMAHA, Neb.–(BUSINESS WIRE)– Boston Omaha Corporation (NYSE: BOC) (the “Company”) announced today that its Board of Directors (the “Board”) approved a share repurchase program under which the Company can repurchase up to $20,000,000 of its Class […]
Company: Outdoor Displays, Inc. Market: Tennessee Headquarters: 6165 Primus Rd., Knoxville, TN 37912 Phone: (865) 357-9077 Email: info@outdoordisplaysinc.com Outdoor Displays owns 47 billboard structures in Tennessee. The structures are primarily located east and north and west of Knoxville. The firm was founded in 1997 and is owned and operated by Dan, Danny and […]
Some reader feedback on Gerry Tabio’s How to Grow Your Out of Home Company. Randy Jackson of Venture Outdoor Advertising says compensation plans should encourage early account renewals. I am a big fan of Gerry’s mindset here. To build on your existing business seems obvious, but I have seen many […]
Yesterday, Todd & Richard at up to something agency announced a new OOH Creative Training Course. Insider was intrigued, so we caught up with Richard Molinaro to get the details. Richard, Tell us about 18 Months to Bigger, Beefier Contracts? The quality of your creative directly affects the quantity of […]
If you had not noticed, Insider recently posted four job opportunities in our classified section: Lindmark Outdoor is seeking a National Business Development Manager Link Media is looking for a Billboard Graphic Designer Meadow Outdoor is seeking a Real Estate Manager Huntington Billboards is looking for individuals to install vinyls and maintain their […]
Company: Oliver Outdoor Advertising Market: Pennsylvania Headquarters: 110 W Diamond St. Butler, PA 16001 Phone: 724-256-8555 Email: sales@oliveroutdoor.com Oliver Outdoor is a family-owned outdoor advertising company based in Butler, Pennsylvania. Founded in 2001 by brothers Jaymie and Jerry Oliver. Insider caught up with Jaymie Oliver to talk about the […]
This week out of home sales exec Charlie Callari talks about the 4 keys to prospecting What are the 4-keys to prospecting? We all love prospecting, right? Not! But it’s the lifeblood of any successful OOH rep. My reps all know that this is one of my biggest areas of […]
By Kohei Adams | Operations Manager, BillboardsIn With political advertisers currently dominating the outdoor ad space, what does that mean for small business advertisers who don’t fall under the political umbrella, but are still looking to advertise during this time? Voting season is quickly approaching, and with it comes the […]
