Other News

SignBird’s Location of the Week – Mashburn Outdoor

SignBird’s Location of the Week! This week we’re highlighting client Mashburn Outdoor and their digital unit, Panel #415 located in Greer, South Carolina.   Illuminated Digital Approximate Size: 10.5″ x 36″ Total Geopath Impressions Per 4-Weeks: 2,047,680 The SignBird team visited this location to enhance the digital billboard with a signature SignBird Marketing Package […]

OAAA Partners with National Geographic Pristine Seas on World Ocean Day

Billboards Across the United States Will Feature Underwater Imagery Highlighting the National Geographic Pristine Seas Global Expedition and the Unmatched Beauty of Our Ocean     Washington, DC (June 8, 2023)—On World Ocean Day, National Geographic Pristine Seas and the Out of Home Advertising Association of America (OAAA) kicked off […]

Company of the Day – Arrington Outdoor Advertising

Company: Arrington Outdoor Advertising Markets:  Texas, Arkansas, Phoenix AZ Headquarters: 2002 S. Stemmons Frwy, Suite 100 Lake Dallas, Texas 75065 Phone: (800) 500-6772 Email: info@arringtonoutdoor.com Arrington Outdoor Advertising was founded in the late 90’s by David Arrington and Mike Wolverton. The partners believed with David’s oil & gas experience and Mike’s real estate […]

Pat O’Donnell on Acquisitions, Remote Work and How to Monitor

Pat O’Donnell just retired as President of YESCO Outdoor Media after a 40 year career in out of home.  Today he talks about acquisitions, remote work and what to monitor at work. Acquisitions I’ve probably been involved in 80-100.  Everything from one unit to hundreds of faces.  I’ve learned you can’t quantify […]

Lack of Knowledge Still a Barrier for OOH

An analysis of internet search terms relating to OOH (out-of-home) advertising has shown that there are still a lot of people unsure about what the industry involves and how it works.  According to analysis from outdoor advertising operator 75Media, simple questions around what OOH is and how much it costs […]

Fotofetch Shots of the Week

  We typically don’t have one good photo in a week, let alone in a day, we have hundreds! On any given day, we have orders pouring in and photos being taken. Just took a look and we have photo shoots going as I write, at this very moment, in […]

Company of the Day: Around AV

Company: Around AV Markets:  California Email: info@aroundav.com Phone: 818-370-7222 Around AV provides transit media advertising on a fleet of 57 electric buses which routes in East and West Lancaster, East and West Palmdale and Quartz Hill in the Antelope Valley of California. The company was founded in 2012 by Ely […]

Selling More Faster by Getting Rate Increases

Thanks to Sean Reilly (CEO, Lamar Advertising) for his recent comments at the JP Morgan Conference about the challenges of getting a rate increase in this current ad sales climate. This is one of the toughest challenges we face at any time. My strategies aren’t a “silver- bullet”, but a […]

SignValue’s Link Media Outdoor at a Glance – Q1 2023

SignValue has prepared an infographic summarizing the 1st Quarter 2023 performance of Link Media Outdoor, the roadside billboard company which is wholly owned by Boston Omaha Corporation.     If you have questions contact Paul Wright, CEO, SignValue, paul@signvalue.com, 480-657-8400.   To receive a free morning newsletter with each day’s Billboard […]