Lamar’s Director of Digital Development Bill Ripp gave an outstanding talk on siting digital billboards at the 2023 OAAA conference. Ripp has installed 4,500 digital billboards in his Lamar career. Digital siting is hard. Lamar Advertising relocates 10-20 digital signs a year and they let 10-20 digital signs fade to […]
Here are four things about Link Media Outdoor (the out of home subsidiary of Boston Omaha) which Billboard Insider learned by reading Boston Omaha’s 2022 10k. Acquisitions, acquisitions, acquisitions Link Media Outdoor has closed 20 out of home acquisitions totaling $240 million since 2015. That’s a lot, but maybe not […]
The Oklahoman reports that Matt Hinkle, General Manager of Tyler Outdoor based in Oklahoma City is the newly elected city council representative representing Ward 5 in South Oklahoma City. In Tuesday’s runoff election Hinkle came out on top, barely, capturing 50.48% of the vote, beating fellow south sider Thuan Nguyen. This […]
Company: Zoom Media Corp. US Headquarters: 345 7th Avenue, Suite 1501 New York, NY 10001 Markets: North America, United Kingdon Phone: New York (212) 685-7981 Chicago (312) 492-7871 Email: us@zoommedia.com Zoom Media Corp. (“Zoom Media”) owns and operates GymTV, the largest gym-based TV network subscribed to by 5,000+ health clubs […]
Here are three things Billboard Insider learned after reading Clear Channel Outdoor’s 2022 10k. North America is less about bulletins… Bulletins still account for a huge portion of Clear Channel Outdoor’s north american revenue but the figure is declining by 1%/year. It was 75% in 2020, 74% in 2021 and […]
Welcome back to SignBird’s Location of the Week! We’re headed to Pensacola, Florida for this billboard from RRRR Outdoor! We asked the team at RRRR Outdoor to tell us a little bit about this board, and they said, “This high-impact, digital display sits on one of Pensacola/Escambia County’s most […]
WASHINGTON (April 5, 2023) – There is an urgent need for students to enroll in academic recovery programs this summer, but many parents aren’t aware their children are behind. New research released today by Learning Heroes finds that 9 in 10 K-12 parents nationally believe their child is at or […]
Company: WV Outdoor Markets: West Virginia, Ohio, Maryland Headquarters: 1389 Charleston, Road, Poca, West Virginia 25159 Phone: 304-342-0932 WV Outdoor is a family owned out of home company serving West Virginia. WV Outdoor was founded in 1929 by John Vickers Ray. It is currently the largest independently owned outdoor billboard company in West […]
Today Billboards for Education Founder Matt Richman talks about how he learned to sell out of home. How did you sell ad space? Early on it was me. I was working full time and it would be midnight and the kids would be in bed and I’d be emailing businesses […]
New York, NY – April 3, 2023 – New Tradition, an independent Out-of-Home media company with premier displays in the nation’s largest markets, enhances its Chicago billboard presence with their latest acquisition from Victor Signs of Chicago. The purchase includes Victor’s two massive wall spectaculars along the Eisenhower Expressway, both […]
