Billboard Insider caught up with Jim McLaughlin. McLaughlin has almost 50 years experience in the out of home advertising industry and sits on the board of the OAAA Jim, what have you been up to since retiring as CEO of Link Media Outdoor in 2020? Hi Dave, great seeing you […]
Moorgate Capital Partners has analyzed out of home leverage and cost of debt trends thru March 2023. The weighted average interest rate on public out of home debt has risen by approximately 1.5% over the last year due to Federal Reserve interest rate increases. Lamar Advertising has the lowest weighted […]
Sacramento, CA – May 23rd, 2023 SignBird, industry leader in Out-of-Home Photography, is pleased to announce its collaboration with Lamar Northern California for an exclusive billboard inventory shoot in the vibrant city of Sacramento, CA. This exciting partnership marks a significant milestone in SignBird’s commitment to delivering innovative and captivating […]
Have a college age daughter? You should encourage her to apply for a Nancy Fletcher scholarship. Details below. Established in 2019, the Nancy Fletcher Leadership Scholarship recognizes and encourages aspiring female leaders with a connection to the out of home (OOH) industry. The scholarship honors the work of former […]
Company: American Outdoor Advertising Headquarters: 2801 E Camelback Road, Suite 470, Phoenix, AZ 85016 Markets: San Diego, Oakland, Las Vegas, and Northern Arizona Phone: 602.687.9220 Email: sales@americanoutdoor.net American Outdoor Advertising is an outdoor advertising company serving the markets of Oakland, Las Vegas, and Northern Arizona. They offer high profile digital billboards […]
Thanks to Kevin Gleason (CEO of Adams Outdoor) for his insights a couple weeks ago in BI about the importance of meeting out of home clients for face-to-face. They assure you will sell more OOH faster and get your increased share of the ad sales pie. You get far more […]
Tasha Mayes has been appointed sales manager at Outdoorlink. Billboard Insider interviewed her about her new role and what’s new at the company. Tell us about your new position as Sale Manager. When Outdoorlink and I found each other last year, they were primarily looking for somebody to manage their […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Aloft Media Markets: South Carolina Address: South Carolina Phone: 704-578-1140 Email: edmccoy@aloftmediasolutions.com Aloft Media was formed to develop billboards in South Carolina. The company owns a two sided 10.5′ by 36′ digital billboard in Summerville, South Carolina. Ed McCoy III is the company’s principal. To receive a free morning […]
Bloomberg reports that a Blackstone Media investment fund is buying a majority stake in New Tradition. Some details. The transaction values New Tradition at $500-750 million. New Tradition CEO Evan Richheimer and COO Brett Richheimer will stay on to run the company. New Tradition has been expanding. In April New […]
