Other News

The Courts Stop FINCEN Overreach – For Now

Billboard Insider has been critical about the FINCEN Beneficial Ownership Information filing requirements which would impose complicated record keeping requirements on every US small business.  The rules were supposed to have gone into effect December 31, 2024. Some good news.  Out of home attorney Richard Hamlin tells Billboard Insider that […]

Company of the Day – Times-Shamrock Outdoor

Company: Times-Shamrock Outdoor Headquarters: 149 Penn Ave. Scranton, PA 18503 Market: Luzerne County, PA Phone: 570.207.8579 Email: Sales@ShamrockOutdoorMedia.com Times-Shamrock Outdoor is a part of Times-Shamrock Communications, a privately held company based in Scranton, Pennsylvania owned by the Lynett family for over 120 years. The parent company owns 8 radio stations […]

What OOH Ad Buyers Wish Sales Reps Knew – Part 3

To sell more OOH faster we must know what buyers, in this case professional buyers, want from sales reps. I interviewed Ali Broback, Chief Client Officer, Partner at ODN, and Matt Broder, VP of Media, at ODN to uncover the things they want OOH sales reps to know. Kevin: Clients […]

CCO Execs on the MTA Contract, Leverage and the M&A Market

Clear Channel Outdoor CFO David Sailer and Treasurer Jason Menzel spoke at last week’s B of A Securities Leveraged finance conference.  Here’s a selection of their comments curated and analyzed by SignValue. The MTA contract – more revenues but lower margin it’s probably a little over a 2% increase or 200 […]

3 more contractors added to the Billboard Insider List.

Earlier this year Billboard Insider published a list of out of home advertising contractors.  We’ve got three more contractors to add to the list. Global Towers Service – Foundations work I read an article about billboard installers needed. Not sure if our company is the sort you were referring to. […]

Company of the Day: Trans-Ad Outdoor

Company: Trans-Ad Outdoor Markets: Connecticut Address: 13 Pond View Terrace, Branford, Connecticut 06405 Email: info@transadoutdoor.com Phone: 860-266-7598 Trans Ad operates a transit advertising business in Connecticut.  The company was founded in 2003 and operates the business across 8 counties in central and southern Connecticut.  Lindsey Drechsler is the company’s marketing […]

Billboard Insider Classifieds December 7, 2024

“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads of […]

SignValue’s Clear Channel Outdoor at a Glance – 2024 Q3 Overview

SignValue has prepared the following analysis of Clear Channel Outdoor’s 3rd quarter 2024 financials.     If you have questions contact Paul Wright, CEO, SignValue, paul@signvalue.com, 480-657-8400.   To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title.  Our newsletter is free […]

Are You Chasing Good Business or Bad?

This is a question that OOH Sales Leaders and sales professionals have asked themselves LONG before any of the challenges of the pandemic, the ever-evolving business dynamics of the media industry or before the uncertainties surrounding the effects high inflation and interest rates have on buying habits of the consumer. […]

StreetMetrics Launches First-Ever Multi-Format Measurement and Attribution Study for OOH

First- of-its-kind study shows individuals exposed to PMG’s multi-operator and multi-format OOH campaign were 214% more likely to convert Birmingham, AL – DEC. 5, 2024 – Today, StreetMetrics, a leader in Out-of-Home (OOH) media measurement and attribution, announces the successful completion of the OOH industry’s first-ever multi-format measurement and attribution study. […]