A few years ago, I drove past a sign that looked completely abandoned. At the time, it was outside our coverage area, and I remember thinking how unfortunate it was to see something representing our industry in such poor condition. Fast forward a bit – after one of our […]
Other News
Funding Your Out of Home Company With Accredited Investors
By Dave Westburg, Ken Altena and Jim Penney, Partners, Billboard Loans, LLC. One-eighth of Billboards Insider’s readers have used accredited investors to fund their out of home company. We have used accredited investors to form four separate out of home debt funds as well as an independent out of home […]
Company of the Day: Western Billboards
Company: Western Billboards, formerly Fluhman Outdoor Media Markets: Texas, New Mexico. Headquarters: 505 South Arthur Street, Amarillo TX. 79102 Phone: 806-678-7778 Email: bruce@westernbillboards.com Western Billboards (formerly Fluhman Outdoor) is a private company which was started in 2013 to operate a billboard plant in Texas. In 2024 the company sold 460 billboards […]
Media Resources and Outdoorlink Announce Global Partnership to Advance Sustainable DOOH Operations
Partnership builds on a proven North American collaboration into the international digital-out-of-home (DOOH) market, combining Media Resources’ VISIONiQ®, eQVISION™, and TruVIEW™ Transit systems with Outdoorlink’s controllers for greater efficiency, uptime, and sustainability. Toronto, ON, and Huntsville, AL — October 30, 2025 — Media Resources and Outdoorlink today announced the global […]
Funding Your Out of Home Company with Friends and Family
Earlier this week Billboard Insider talked about funding your out of home company with your own funds. Today we talk about funding your out of home company with money from friends and family. One-fourth of Billboard Insider’s readers have used equity from friends and family to fund their OOH company. […]
Microsoft Outage Impacts Some Digital Billboard Cameras
Starting at 9:00 am Tuesday October 29, Microsoft experienced a major web outage relating to the Azure cloud service. Companies which relied on Microsoft Cloud services were impacted. We have heard for example that digital billboard cameras which were relayed through the Microsoft cloud stopped working. One billboard operator wrote […]
Company of the Day – Emerald Outdoor Advertising
Company: Emerald Outdoor Market: Washington, Idaho. Headquarters: 9212 E Montgomery Ave, Suite 604, Spokane Valley, WA 99206 Phone: 509-327-0103 Email: tommyt@emeraldoutdoor.com Based in Spokane WA, Emerald Outdoor was formed in 2004 through the acquisition of Sunset Outdoor Advertising of Spokane. Their General Manager is Tom Townsend and Insider got the chance […]
Richard Hamlin Talks About Joint Venture Agreements
Richard Hamlin sent some thoughtful comments on Billboard Insider’s When joint ventures do and don’t make sense. Richard Hamlin, Hamlin|Cody It is an excellent article, that describes when a joint venture makes sense and when it might not. As for legal risks, they are conceptually the same as for any […]
Most Billboard Insider readers fund their Out of Home company with their own equity
Yesterday we asked Billboard Insider readers where the equity for their out of home company comes from. More than half of Billboard Insider readers use their own money for equity. One-quarter of Billboard Insider readers use equity from friends and family. One-eighth of Billboard Insider readers use equity from acccredited […]
BIG OUTDOOR Brings Premium US Inventory to VIOOH’s Global Programmatic Advertising Platform
28 October 2025, London – Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with BIG OUTDOOR, the preferred choice for the most coveted out of home media assets in the US, expanding programmatic access to premium digital inventory stateside. The […]
























