Earlier this week, Billboard Insider wrote about a Verde Outdoor (“Verde”) lawsuit alleging fraud against JR Media, John “Jed” Renfroe, Christa Hurley (Jed Renfroe’s sister) and Marcus Ben Jones (collectively “Sellers”. It appears that legal difficulties between the parties commenced with a Petition for Declaratory Judgement filed over a year ago […]
At last week’s IBO show, Neil Morris of Super Optimal demonstrated a simple web tool for reviewing and improving out of home ads. You upload an ad to the superoptimal.ai website and it assesses the effectiveness of the ad and suggests improvements. Here’s a poorly designed out of home ad […]
ArtPop is Growing Its Artist Cohort, and its Community Impact Yet This year, additional funding will support more young creatives CHARLOTTE, N.C. (April 23, 2026) – ArtPop, a local nonprofit that amplifies the Charlotte region’s creative spirit by transforming everyday places into creative and immersive experiences, has announced its largest […]
Company: Meadow Outdoor Markets: Washington, Oregon, California, Idaho Headquarters: PO Box 331, The Dalles, OR 97058 Phone: 800-221-4114 Email: meadow@meadowoutdoor.com Meadow Outdoor is a family-owned which operates over 1,150 faces including 25 digital faces in 4 western states. The firm started by Joe Zukin in 1968. Joe Zukin died on December 4, 2018. […]
Neil Bell has started a new Billboard Industry podcast called The Bell Board Podcast. You can find it on Apple Podcasts, Spotify or the usual podcast outlets or by subscribing to the Bell Board Podcast on youtube. Billboard Insider Co-Publisher Dave Westburg was Bell’s first guest. Dave talked about four […]
At the IBO Conference, Richard Rothfelder, Chris Rothfelder and Mike Falick had an engaging discussion about aspects of billboard law focused around their new book. Continuing that conversation, here are more excerpts from that discussion as they consider some of the key legal issues facing the OOH industry. First Amendment […]
By Nick Coston Beginning this Sunday, a few thousand advertising and marketing execs, influencers, founders, salespeople and some just looking for new work will camp out either in or out of this year’s POSSIBLE Conference in the sun and fun capital of the world, Miami Beach. The lobby bar […]
WASHINGTON, D.C. – EARTHDAY.ORG, the global force behind Earth Day, today announced its eighth consecutive year of partnership with the Out of Home Advertising Association of America (OAAA), the national trade association representing the entire out of home advertising industry, to bring Earth Day 2026’s message of environmental action to […]
Company: Metro Outdoor Advertising Headquarters: P.O. Box 160295 Austin, TX 78716 Markets: Austin/Central Texas Phone: (512) 633-2086 Email: info@metrooutdooradv.com Metro Outdoor is a full service outdoor advertising company with more than twenty years of experience in the Austin/Central Texas area. They have permanent Bulletin coverage in Travis, Williamson, Hays and […]
At last week’s IBO conference accounting technologist Liz Scott talked about the single most important accounting change operators can make and how AI is making it possible. Here’s a summary of her talk You drive past a board on the highway and feel proud — that feeling might be misleading. […]
