Company: Lathrop Billboards Headquarters: Lathrop California Phone: 209-596-2256 Email: lathrop.billboards@gmail.com Lathrop Billboards owns and operates 14 billboard faces on I-5, I-205 and State Route 120 in Lathrop, California. Lathrop is 10 miles south of Stockton, CA. To receive a free morning newsletter with each day’s Billboard insider articles […]
Here are 4 things about OUTFRONT that SignValue learned by reading OUTFRONT’s 2025 10k. Fewer boards OUTFRONT’S total displays declined by 1% from 558,569 on 2024 to 552,877 in 2025 due to the loss of the company’s MTA and LA billboard contracts. Fewer People OUTFRONT’S headcount declined by 8% from […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: KEVANI Markets: California, New York Headquarters: 888 S. Figueroa Street, #370, Los Angeles, CA. 90017 Phone: 310-579-9343 Email: info@kevani.com KEVANI is an award-winning out-of-home (OOH) media company that promotes national and local brands through innovative outdoor advertising destinations. The company has 82 large format faces with over 100,300 square feet […]
“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.” Rodney Davis, Transformation Media “I’ve gotten several leads of […]
Billboard Insider ran a Q and A in its March 2nd edition on the new book it published and I wrote: Rothfelder and Falick on Billboard Law. As explained in that article, this book examines the unique law on billboards by compiling, organizing, and summarizing over 150 articles my law […]
Here’s a summary of Lamar Advertising CEO Sean Reilly’s comments at this week’s Morgan Stanley 2026 Technology, Media & Telecom Conference, sponsored and analyzed by SignValue. Lamar is finishing a multi-year, Oracle Fusion Cloud ERP project So we had what IT people call technical debt, right, 20-, 30-year-old legacy systems […]
Dr. Wilson had placed his unwavering confidence in me—or so he claimed. When we first met, he was warm, with just a trace of superiority. Not unusual among physicians I’d worked with before. A good sign, even. That was fine by me—I wasn’t there to debate the merits of […]
Company: Lake Billboard Markets: Ohio Address: 1285 North Ridge Rd., Painesville, OH 44077 Email: brian.avsec@lakebillboard.com Phone: 440–2 90–9765 Lake billboard operates a two sided digital billboard outside of Painesville Ohio. Billboard Insider talked with Brian Avsec, the company’s founder. How did you get into the out of home business. I […]
OUTFRONT executives appeared at yesterday’s Citi 2026 Global Property CEO Conference yesterday. Here’s a summary of their comments, sponsored and analyzed by SignValue. OUTFRONT CEO Nick Brien says changes are coming to Geopath There’s an executive work party that’s been working…with the OAAA and now that’s down to two key […]
