Rate increases: they happen. Let’s face it, they’re part of business. But communicating about them effectively with buyers isn’t always something OOH salespeople are given a lot of guidance on. As a result, they often make mistakes that can alienate, or in extreme cases lose advertisers. Below, a quick summary […]
Other News
Lamar Acquires Dyersburg Media Group In Tennessee
Memphis, TN – Dyersburg Media Group (“DMG”) announced today the divestiture of its Outdoor Advertising Assets to Lamar Advertising (NASDAQ: LAMR). Drachman M&A Co. represented seller DMG in the transaction. Terms of the deal were not disclosed. “Digital Outdoor Advertising in our markets is the dominant medium for local […]
The Oscillating Billboard Project
Ted Bratsos of All Steel Structures, Inc. talked with Billboard Insider about a unique billboard constructions project Ted, you did an interesting build recently. Tell us about it. We recently completed a job in Ohio that required us to overcome some installation challenges. The sign specification was, 14’x48’, Partial Flag, […]
Company of the Day – Arrow Signs & Lighting
Company: Arrow Signs & Outdoor Advertising Headquarters: 4545 N. Alby St., Godfrey, IL 62035 Markets: St. Louis, Missouri Phone: 618.466.0818 Email: info@arrowsignsinc.com Arrow Signs is a third generation sign business that began in 1981. Arrow Signs offers billboard advertising with over 50 displays in the Riverbend area. The Company has short and long-term stationary […]
Meadow Outdoor on Vetting Customers
Chris Zukin, Cimmie Schultz and Rachel Anderson of Meadow Outdoor gave an outstanding talk on out of home credit and collections at the IBO conference today we’ll run Cimmie Schultz’s comments on vetting clients. In a followup column we’ll feature Meadow Outdoor’s Chris Zukin and Rachel Anderson on collections. Cimmie […]
Jeff Rushton Talks Digital Billboards
Media Resources CEO Jeff Rushton gave a talk on digital billboards at last week’s IBO show. Billboard Insider interviewed Rushton after the conference. You’ve implemented several initiatives in the past year. Can you elaborate? Well that is a short question and a longer answer. To name a few: 3x expansion […]
OUTFRONT Celebrates Earth Month with Farmlink and PureWow MOMENTS in Life Campaigns
NEW YORK, April 16, 2025 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home (OOH) media companies in the U.S., is running multiple campaigns in April in honor of Earth Month. Through a partnership with The Farmlink Project and a purpose-driven content series (MOMENTS by OUTFRONT), the campaigns aim to […]
Billboard Insider’s Updated Contractor List – April 2025
Here’s Billboard Insider’s updated list of out of home advertising contractors. We’ve sorted the list based on what states the contractors are active in. Name States Serviced Contact Phone Email Services Outdoorlink All States in US 256-885-9768 Email Light maintenance and replacement Global Tower Service AK, AZ, CA, ID, MT, […]
Company of the Day – Arrington Outdoor Advertising
Company: Arrington Outdoor Advertising Markets: Texas, Arkansas, Phoenix AZ Headquarters: 2002 S. Stemmons Frwy, Suite 100 Lake Dallas, Texas 75065 Phone: (800) 500-6772 Email: info@arringtonoutdoor.com Arrington Outdoor Advertising was founded in the late 90’s by David Arrington and Mike Wolverton. The partners believed with David’s oil & gas experience and Mike’s real estate […]
Winners Announced for Inaugural Indie Impact Awards at Spring IBO Conference
SALT LAKE CITY, UT – April 2025 — The first-ever Indie Impact Awards, presented by IBO (Independent Billboard Operators), were held last week during the Spring IBO Conference in Salt Lake City. Hosted by Todd Turner and Richard Molinaro of Up To Something, the event recognized creative out of home […]