Other News

Company of the Day – Paradise Digital Media

Company: Paradise Digital Media Headquarters: Houston, TX Top Markets: New York Los Angeles Chicago Dallas–Fort Worth Miami–Fort Lauderdale Las Vegas Telephone: 888-402-7446 Email: info@paradisebillboards.com Paradise Digital Media offers advertising solutions with digital trivia screens that captivate audiences in bars and restaurants. Their innovative technology provides a seamless way to engage […]

John Musick on Doing It Yourself

Billboard Insider is running an interview series with John Musick who has more than 50 years experience in the out of home business.  John has talked about getting into out of home,  building signs,  installing solar and writing leases.  Today he talks about what it’s like to run a do […]

Rate this Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Park Outdoor

Company:  Park Outdoor Advertising Headquarters:  PO Box 4680, Ithaca, New York  14852-4680 Markets: New York, Pennsylvania. Phone: 607-257-1477 Email: rick.steele@parkoutdoor.com Park Outdoor operates a billboard plant with 1,500 billboards including 48 digital faces in upstate New York and northern Pennsylvania.  Park operates regional offices in Binghamton, Finger Lakes, Utica and Syracuse.  The company […]

Billboard Insider Classifieds June 27, 2026

“We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads of the ad and my column this year.”  Greg Callaham, Greg Callaham Graphic Design “The classified ad is working on Billboard Insider.”  Karla Steele, K Steele Solutions […]

Would You Like Some Lemonade?

By Nick Coston When you see the word “lemonade” I’m gonna guess you don’t think of car insurance. Chances are since it’s now summer, you’re thinking of the drink, or maybe the Beyonce album that she released in 2016, but car insurance? Homeowners? Pet or life insurance? Yea, me too, […]

Colossal Media Premieres “We Paint”

No sooner did Insider post our Ode to the Wall Dogs article, when we heard from Colossal Media who tells us, “we have a brand new video premiering this Friday”! And it is a good one.  So here is We Paint: A Colossal Film. Enjoy your weekend.       To […]

Some OOH Thoughts on the World Cup

By Adam Shapiro, CEO & President at Ballyhoo Media The World Cup was supposed to be a generational event for our industry. While it’s been a good event, I’m not sure it’s lived up to the enormous expectations many had. Reports of lower than expected hotel occupancy, ticket sales, and […]

WOO Launches Global Audience Measurement Guidelines 2.0

The  World Out of Home Organization Congress in London, formally launched Version 2.0 of its Global OOH Audience Measurement Guidelines — the most substantial update to the medium’s measurement framework since the original WOO guidelines were published at Congress in 2022. The WOO Guidelines 2.0 now draws on the expertise […]