Other News

Company of the Day: McBride Signs

Company: McBride Sign Company. Markets: Virginia Address: PO Box 622 Lynchburg, VA. 24505 Email: scott@mcbridesigns.com Phone: 434-847-4151 McBride sign company operates an out of home plant with 85 total faces including 3 digital faces in Virginia.  The company was founded in 1937.  In addition to Billboards McBride designs, manufacturers and […]

Day 1 of the IBO Spring Conference in Seven Quotes

Bill Durden on how to market empty billboards Stop putting up phone numbers on billboards.  Start building your brand…If we can’t make ourselves famous how do we make our clients famous. Northrim Bank’s Steve Haggard on entering the out of home lending business We are looking at loans of $5-15 […]

Bill Durden says stop putting your phone number on empty billboards

At yesterday’s Spring 2026 IBO show Bill Durden of Durden Outdoor encouraged independent billboard companies to use empty billboards to build their brands.  Here’s a summary of his comments together with some of his billboards: “Around 2015 I had a voicemail intro on my cell phone…The voicemail said “I can’t […]

SignValue’s JCDecaux at a Glance – December 2025

SignValue has prepared this analysis on JCDecaux’s December 2025 financials.   If you have questions, contact one of SignValue’s experienced analyst for a free and confidential consultation at info@signvalue.com or call 480–657–8400.   To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in […]

Company of the Day – Mashburn Outdoor

Company: Mashburn Outdoor Headquarters: 2555 Marietta Highway, Ste. 102, Canton, GA 30114 Markets: Atlanta, GA & Huntsville, AL Phone: (877) 413-3683 Email: info@mashburnoutdoor.com Led by Richard Mashburn, Mashburn Outdoor has owned and operated over 1,100 traditional and digital billboard faces throughout the Southeast since they were founded in 2009.  Mashburn […]

The Art of Cold Calling for Billboard Sales

By John Mulholland 3, DOT Outdoor, Partner I have been making cold call sales for outdoor advertising for over 30 years.   I thought I would share some tips with you.   The hardest part is overcoming the fear of making the call in the first place.  So look for a reason. […]

SignValue’s Link Media Outdoor at a Glance – December 2025

SignValue has prepared an infographic summarizing Clear Channel Outdoor’s 4Q 2025 financials:     If you have questions, contact one of SignValue’s experienced analyst for a free and confidential consultation at info@signvalue.com or call 480–657–8400.   To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word […]

Blue Lion Pedicabs Announces Exclusive Advertising Partnership with Ad Focus

Phoenix’s #1 pedicab company teams up with national OOH advertising leader to offer unmatched street-level exposure in Arizona’s most trafficked entertainment, sports, and convention districts. PHOENIX, AZ – [4.14.2026] — Blue Lion Pedicabs, Phoenix’s premier pedicab and outdoor advertising company, is proud to announce an exclusive advertising partnership with Ad […]

Company of the Day: Marquee Media

Company: Marquee Media Markets: California Headquarters: 555 Capitol Mall, Suite 710 Sacramento CA 95814 Phone: 888-MEDIA-10 Email: info@marqueemediaus.com Marquee Media operates high profile billboard plant with 54 total faces including 32 digital displays in California.  The company is co-owned by Jeff Joaquin and Michael Wagener.  In December 2022 Marquee sold 11 digital displays and 6 static bulletins in […]

Richard Rothfelder On Why You Need A Permit To Take Down A Billboard

Billboard Insider summarized the case of Clear Channel Outdoor vs Karkif in its April 7th edition, which among other things raised the question of whether a permit is ordinarily required to remove billboards. And, my friend Richard Hamlin commented in the following day’s edition that the Los Angeles Municipal Code does indeed require […]