Other News

Company of the Day: Spider Billboards

Company: Spider Billboards Markets: Puerto Rico Address: 1550 Ave Poince De Leon Pda.23 Santurce, PR. 00909 Email: info@spiderbillboards.com Phone: 787-649-5962 Spider Outdoor is a family run firm which operates a billboard plant in Puerto Rico, including 54 digital billboard faces.  Salim Merceb is the company’s President.       To […]

Are Your Ad Contracts on Auto Pilot?

Recently a question was posed: “what is your take on an auto-renewal clause in ad contracts, particularly ones that revert to month-to-month after an initial expiration? As an operator, always put a 30-day auto-renewal clause in your ad contracts as a safety net. Longer auto-renewal terms make it difficult to […]

Yes, people are “skipping” your billboard ads. Here’s how to fix that.

Re-think your digital OOH screens as a platform for content, not just as a delivery mechanism for ads. 6 years ago, Tik Tok launched its Business Platform and delivered this now famous mantra :  > “Don’t Make Ads. Make TikToks” This call to marketers was designed to help them re-think […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day – Star Media

 Company: Star Media Headquarters: 505 N Church St, Mount Pleasant, PA 15666 Markets: Pennsylvania, Ohio, Illinois, and West Virginia Phone: 866-865-1120 Star Media, LLC is a family owned and operated outdoor company located in Mount Pleasant, PA. The provide billboard coverage in Pennsylvania, Ohio, Illinois, and West Virginia with 88 […]

Adrian Buice on Building a Digital Billboard

Neil Bell interviewed Amplify Outdoor Founder Adrian Buice on the Bell Board podcast while Amplify Outdoor was installing it’s first digital billboard.  You can watch the entire interview below.  Some of the highlights: Buice had to accept some conditions from the city and his landlord to get this sign In […]

Verde Outdoor Unveils New Brand and Website

Tempe, AZ — Verde Outdoor Capital (VOC) is entering its next era of growth with broader financing capabilities, a refreshed brand identity and a new website designed to better serve operators across the outdoor advertising industry. VOC provides $2 million to over $50 million in financing for acquisitions, refinancing, recapitalizations, […]

Your Brand’s Best Storyteller is Video

  Byron Allen Comes to DPAA Global Video Everywhere Summit with Opening Keynote Conversation: Your Brand’s Best Storyteller is Video  Founder of One of the Largest Independent Studios in the World to Talk about the Future of Media and Advertising on October 13th in NYC  DPAA to Bring Together Allen, […]